Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Larry H. Miller Chrysler Jeep Dodge Albuquerque · Albuquerque, NM · VIN: 1C4PJXFN3SW650979

Negotiation Guide

Opening Offer

$55,731

Fair Price

$57,231

Walk Away Above

$59,016

• Recent buyers paid ~$3,224 below MSRP
• Sitting 47 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$54,720

Est. Invoice$56,544

Holdback (est.)$1,824

MSRP (Sticker)$60,800

Asking Price$60,800

Markup$0

Est. Dealer Margin on This Car$6,080

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)-$4,906

Avg Markup (Wrangler)-$2,798

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$4,514

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