Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Huntington Beach Chrysler Dodge Jeep Ram · Huntington Beach, CA · VIN: 1C4PJXFN2TW338797

Negotiation Guide

Opening Offer

$57,066

Fair Price

$58,566

Walk Away Above

$60,178

• Recent buyers paid ~$3,224 below MSRP

Price Breakdown

Est. Dealer Cost$55,611

Est. Invoice$57,465

Holdback (est.)$1,854

MSRP (Sticker)$61,790

Asking Price$58,790

Markup-$3,000

Est. Dealer Margin on This Car$3,179

Percentile98% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory544 vehicles

Avg Markup (All Models)-$4,782

Avg Markup (Wrangler)-$3,382

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$3,891

Price History

Aug 6, 2026$56,795 → $58,790(+$1,995)

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