Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Imperial Valley Chrysler Dodge Jeep Ram · Imperial, CA · VIN: 1C4PJXFN2TW199867

Negotiation Guide

Opening Offer

$51,032

Fair Price

$52,532

Walk Away Above

$54,293

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,450

Est. Invoice$52,131

Holdback (est.)$1,682

MSRP (Sticker)$56,055

Asking Price$53,055

Markup-$3,000

Est. Dealer Margin on This Car$2,606

Percentile98% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory175 vehicles

Avg Markup (All Models)-$4,296

Avg Markup (Wrangler)-$3,305

% Below MSRP99%

Avg Days to Sell23 days

Avg Sold Markup-$4,402

Price History

Jul 1, 2026$56,550 → $58,050(+$1,500)

Jul 4, 2026$58,050 → $55,050(-$3,000)

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