Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Larry H. Miller Colorado Jeep · Aurora, CO · VIN: 1C4PJXFN2TW199822

Negotiation Guide

Opening Offer

$53,529

Fair Price

$55,029

Walk Away Above

$56,797

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,709

Est. Invoice$54,465

Holdback (est.)$1,757

MSRP (Sticker)$58,565

Asking Price$55,565

Markup-$3,000

Est. Dealer Margin on This Car$2,857

Percentile98% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$3,604

Avg Markup (Wrangler)-$4,231

% Below MSRP91%

Avg Days to Sell25 days

Avg Sold Markup-$3,337

Price History

Jul 1, 2026$59,060 → $60,560(+$1,500)

Jul 4, 2026$60,560 → $57,560(-$3,000)

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