← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Dick Myers Chrysler Dodge Jeep Ram FIAT · Harrisonburg, VA · VIN: 1C4PJXFN2TW199772
Negotiation Guide
Opening Offer
$51,466
Fair Price
$52,966
Walk Away Above
$54,738
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 47 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,859
Est. Invoice$52,554
Holdback (est.)$1,695
MSRP (Sticker)$56,510
Asking Price$53,510
Markup-$3,000
Est. Dealer Margin on This Car$2,651
Percentile98% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory63 vehicles
Avg Markup (All Models)-$4,042
Avg Markup (Wrangler)-$3,167
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$4,603
Price History
Jul 1, 2026$57,005 → $58,505(+$1,500)
Jul 4, 2026$58,505 → $55,505(-$3,000)
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