Deal Sheet: 2026 Wrangler 4-DOOR RUBICON

Palmer Dodge Chrysler Jeep Ram · Roswell, GA · VIN: 1C4PJXFN2TW160258

This Is Already a Great Deal

Opening Offer

$56,579

Asking Price

$57,310

Max Price

$57,310

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $1,444 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$56,079

Est. Invoice$57,948

Holdback (est.)$1,869

MSRP (Sticker)$62,310

Asking Price$57,310

Markup-$5,000

Est. Dealer Margin on This Car$1,231

Percentile4% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory302 vehicles

Avg Markup (All Models)-$4,325

Avg Markup (Wrangler)-$3,329

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$5,143

Price History

Jul 1, 2026$60,805 → $62,305(+$1,500)

Jul 4, 2026$62,305 → $59,305(-$3,000)

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