Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Sam Leman Chrysler Jeep Dodge Ram - Champaign · Champaign, IL · VIN: 1C4PJXFN2SW563509

Negotiation Guide

Opening Offer

$54,190

Fair Price

$55,690

Walk Away Above

$57,462

• Recent buyers paid ~$3,229 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$53,312

Est. Invoice$55,089

Holdback (est.)$1,777

MSRP (Sticker)$59,235

Asking Price$59,235

Markup$0

Est. Dealer Margin on This Car$5,924

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1230

Avg Markup-$3,229

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory113 vehicles

Avg Markup (All Models)-$4,565

Avg Markup (Wrangler)-$2,500

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$4,932

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