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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Jeep Chrysler Dodge Ram FIAT of Ontario · Ontario, CA · VIN: 1C4PJXFN1TW200040
Negotiation Guide
Opening Offer
$55,220
Fair Price
$56,720
Walk Away Above
$58,492
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,239
Est. Invoice$56,046
Holdback (est.)$1,808
MSRP (Sticker)$60,265
Asking Price$57,265
Markup-$3,000
Est. Dealer Margin on This Car$3,027
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory574 vehicles
Avg Markup (All Models)-$5,292
Avg Markup (Wrangler)-$3,604
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$4,412
Price History
Jul 1, 2026$60,760 → $62,260(+$1,500)
Jul 4, 2026$62,260 → $59,260(-$3,000)
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