Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Premier Chrysler Dodge Jeep Ram of Lamesa · Lamesa, TX · VIN: 1C4PJXFN1SW624123

Negotiation Guide

Opening Offer

$57,040

Fair Price

$58,540

Walk Away Above

$60,317

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$55,886

Est. Invoice$57,748

Holdback (est.)$1,863

MSRP (Sticker)$62,095

Asking Price$62,095

Markup$0

Est. Dealer Margin on This Car$6,210

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory130 vehicles

Avg Markup (All Models)-$4,850

Avg Markup (Wrangler)-$2,889

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,423

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