Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

I20 Chrysler Dodge Jeep Ram · Canton, TX · VIN: 1C4PJXFN1SW523356

Negotiation Guide

Opening Offer

$56,145

Fair Price

$57,645

Walk Away Above

$59,420

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$55,076

Est. Invoice$56,911

Holdback (est.)$1,836

MSRP (Sticker)$61,195

Asking Price$61,195

Markup$0

Est. Dealer Margin on This Car$6,120

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory176 vehicles

Avg Markup (All Models)-$5,930

Avg Markup (Wrangler)-$2,400

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$6,680

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