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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Huffines Chrysler Jeep Dodge Ram Plano · Plano, TX · VIN: 1C4PJXFGXTW216786
Negotiation Guide
Opening Offer
$51,529
Fair Price
$53,029
Walk Away Above
$54,792
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$50,900
Est. Invoice$52,596
Holdback (est.)$1,697
MSRP (Sticker)$56,555
Asking Price$53,555
Markup-$3,000
Est. Dealer Margin on This Car$2,656
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)-$4,265
Avg Markup (Wrangler)-$3,058
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$4,239
Price History
Jul 1, 2026$57,050 → $58,550(+$1,500)
Jul 4, 2026$58,550 → $55,550(-$3,000)
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