Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Fresno Chrysler Dodge Jeep Ram FIAT · Fresno, CA · VIN: 1C4PJXFG9SW661227

Negotiation Guide

Opening Offer

$60,248

Fair Price

$61,748

Walk Away Above

$63,534

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$58,788

Est. Invoice$60,748

Holdback (est.)$1,960

MSRP (Sticker)$65,320

Asking Price$65,320

Markup$0

Est. Dealer Margin on This Car$6,532

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory169 vehicles

Avg Markup (All Models)-$4,751

Avg Markup (Wrangler)-$3,485

% Below MSRP99%

Avg Days to Sell27 days

Avg Sold Markup-$5,124

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