Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Thomson Chrysler Dodge Jeep Ram FIAT · Thomson, GA · VIN: 1C4PJXFG9SW648445

Negotiation Guide

Opening Offer

$58,760

Fair Price

$60,260

Walk Away Above

$62,045

• Recent buyers paid ~$3,229 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$57,447

Est. Invoice$59,362

Holdback (est.)$1,915

MSRP (Sticker)$63,830

Asking Price$63,830

Markup$0

Est. Dealer Margin on This Car$6,383

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1230

Avg Markup-$3,229

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory96 vehicles

Avg Markup (All Models)-$4,798

Avg Markup (Wrangler)-$3,167

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$4,270

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