Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Bay Chrysler Dodge Jeep Ram · Panama City, FL · VIN: 1C4PJXFG8SW653331

Negotiation Guide

Opening Offer

$58,871

Fair Price

$60,371

Walk Away Above

$61,985

• Recent buyers paid ~$3,229 below MSRP

Price Breakdown

Est. Dealer Cost$57,240

Est. Invoice$59,148

Holdback (est.)$1,908

MSRP (Sticker)$63,600

Asking Price$63,600

Markup$0

Est. Dealer Margin on This Car$6,360

Percentile100% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1230

Avg Markup-$3,229

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)-$4,749

Avg Markup (Wrangler)-$2,806

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,056

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