Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Rocky Top Chrysler Jeep Dodge · Kodak, TN · VIN: 1C4PJXFG6SW661458

Negotiation Guide

Opening Offer

$62,061

Fair Price

$63,561

Walk Away Above

$65,173

• Recent buyers paid ~$3,224 below MSRP

Price Breakdown

Est. Dealer Cost$60,107

Est. Invoice$62,110

Holdback (est.)$2,004

MSRP (Sticker)$66,785

Asking Price$66,785

Markup$0

Est. Dealer Margin on This Car$6,679

Percentile100% of inventory is priced lower

Days on Lot42 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$4,123

Avg Markup (Wrangler)-$3,227

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,854

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