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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Randy Marion Chrysler Dodge Jeep Ram of Salisbury · Salisbury, NC · VIN: 1C4PJXFG4TW190895
Negotiation Guide
Opening Offer
$54,623
Fair Price
$56,123
Walk Away Above
$57,894
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,699
Est. Invoice$55,488
Holdback (est.)$1,790
MSRP (Sticker)$59,665
Asking Price$56,665
Markup-$3,000
Est. Dealer Margin on This Car$2,967
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory235 vehicles
Avg Markup (All Models)-$4,035
Avg Markup (Wrangler)-$2,391
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$4,357
Price History
Jul 1, 2026$60,160 → $61,660(+$1,500)
Jul 4, 2026$61,660 → $58,660(-$3,000)
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