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Deal Sheet: 2025 Wrangler 4-DOOR RUBICON
Mitchell Chrysler Dodge Jeep Ram · Enterprise, AL · VIN: 1C4PJXFG4SW634386
Negotiation Guide
Opening Offer
$60,944
Fair Price
$62,444
Walk Away Above
$64,232
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$59,418
Est. Invoice$61,399
Holdback (est.)$1,981
MSRP (Sticker)$66,020
Asking Price$66,020
Markup$0
Est. Dealer Margin on This Car$6,602
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory145 vehicles
Avg Markup (All Models)-$4,127
Avg Markup (Wrangler)-$3,181
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$4,373
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