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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Napleton's South Orlando Chrysler-Jeep-Dodge · Kissimmee, FL · VIN: 1C4PJXFG3TW190855
Negotiation Guide
Opening Offer
$59,139
Fair Price
$60,639
Walk Away Above
$62,422
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$57,785
Est. Invoice$59,711
Holdback (est.)$1,926
MSRP (Sticker)$64,205
Asking Price$61,205
Markup-$3,000
Est. Dealer Margin on This Car$3,421
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory310 vehicles
Avg Markup (All Models)-$5,233
Avg Markup (Wrangler)-$3,514
% Below MSRP100%
Avg Days to Sell24 days
Avg Sold Markup-$5,063
Price History
Jul 1, 2026$64,700 → $66,200(+$1,500)
Jul 4, 2026$66,200 → $63,200(-$3,000)
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