Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

John Hinderer Chrysler Dodge Jeep Ram · Heath, OH · VIN: 1C4PJXFG1SW657611

Negotiation Guide

Opening Offer

$60,143

Fair Price

$61,643

Walk Away Above

$63,429

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$58,694

Est. Invoice$60,650

Holdback (est.)$1,956

MSRP (Sticker)$65,215

Asking Price$65,215

Markup$0

Est. Dealer Margin on This Car$6,522

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$3,916

Avg Markup (Wrangler)-$1,964

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$4,737

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