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Deal Sheet: 2025 Wrangler 4-DOOR RUBICON
Prestige Chrysler Dodge Jeep Inc. · Longmont, CO · VIN: 1C4PJXFG1SW548338
Negotiation Guide
Opening Offer
$59,810
Fair Price
$61,310
Walk Away Above
$63,095
- • Recent buyers paid ~$3,224 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
Price Breakdown
Est. Dealer Cost$58,392
Est. Invoice$60,338
Holdback (est.)$1,946
MSRP (Sticker)$64,880
Asking Price$64,880
Markup$0
Est. Dealer Margin on This Car$6,488
Percentile100% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1293
Avg Markup-$3,224
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory597 vehicles
Avg Markup (All Models)-$4,807
Avg Markup (Wrangler)-$3,463
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$4,474
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