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Deal Sheet: 2026 Wrangler 4-DOOR RUBICON
Santa Cruz Chrysler Dodge Jeep Ram · Santa Cruz, CA · VIN: 1C4PJXFG0TW190876
Negotiation Guide
Opening Offer
$53,966
Fair Price
$55,466
Walk Away Above
$57,238
- • Recent buyers paid ~$3,229 below MSRP
- • Sitting 46 days (avg 30) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$53,109
Est. Invoice$54,879
Holdback (est.)$1,770
MSRP (Sticker)$59,010
Asking Price$56,010
Markup-$3,000
Est. Dealer Margin on This Car$2,901
Percentile98% of inventory is priced lower
Days on Lot46 days
What Others Paid (Last 30 Days)
Cars Sold1230
Avg Markup-$3,229
Median Markup-$3,000
Best Deal-$10,250
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell30 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)-$4,976
Avg Markup (Wrangler)-$3,667
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,250
Price History
Jul 1, 2026$59,505 → $61,005(+$1,500)
Jul 4, 2026$61,005 → $58,005(-$3,000)
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