Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Reganis Auto Center Inc · Scottsbluff, NE · VIN: 1C4PJXFG0SW650813

Negotiation Guide

Opening Offer

$59,866

Fair Price

$61,366

Walk Away Above

$62,980

• Recent buyers paid ~$3,229 below MSRP

Price Breakdown

Est. Dealer Cost$58,136

Est. Invoice$60,073

Holdback (est.)$1,938

MSRP (Sticker)$64,595

Asking Price$64,595

Markup$0

Est. Dealer Margin on This Car$6,460

Percentile100% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold1230

Avg Markup-$3,229

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory58 vehicles

Avg Markup (All Models)-$3,903

Avg Markup (Wrangler)-$1,571

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$3,346

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