Deal Sheet: 2025 Wrangler 4-DOOR RUBICON

Southern Chrysler Dodge Jeep Ram Greenbrier · Chesapeake, VA · VIN: 1C4PJXFG0SW646325

Negotiation Guide

Opening Offer

$62,197

Fair Price

$63,697

Walk Away Above

$65,489

• Recent buyers paid ~$3,224 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$60,552

Est. Invoice$62,570

Holdback (est.)$2,018

MSRP (Sticker)$67,280

Asking Price$67,280

Markup$0

Est. Dealer Margin on This Car$6,728

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1293

Avg Markup-$3,224

Median Markup-$3,000

Best Deal-$10,250

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory898 vehicles

Avg Markup (All Models)-$4,852

Avg Markup (Wrangler)-$3,377

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$5,592

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