Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Iverson CDJR Huron · Huron, SD · VIN: 1C4PJXEG9TW260506

Negotiation Guide

Opening Offer

$54,077

Fair Price

$55,577

Walk Away Above

$57,668

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,784

Est. Invoice$55,577

Holdback$1,793

MSRP (Sticker)$59,760

Asking Price$59,760

Markup$0

Dealer Margin on This Car$5,976

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory178 vehicles

Avg Markup (All Models)-$1,760

Avg Markup (Wrangler)-$313

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$58,260 → $59,760(+$1,500)

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