Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Dave Smith Motors · Kellogg, ID · VIN: 1C4PJXEG8TW309307

Negotiation Guide

Opening Offer

$53,254

Fair Price

$54,754

Walk Away Above

$56,814

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,988

Est. Invoice$54,754

Holdback$1,766

MSRP (Sticker)$58,875

Asking Price$58,875

Markup$0

Dealer Margin on This Car$5,888

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory810 vehicles

Avg Markup (All Models)-$1,474

Avg Markup (Wrangler)-$725

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$57,375 → $58,875(+$1,500)

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