Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Beck Chrysler Dodge Jeep · Palatka, FL · VIN: 1C4PJXEG0TW198204

Negotiation Guide

Opening Offer

$57,025

Fair Price

$58,525

Walk Away Above

$60,727

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$56,637

Est. Invoice$58,525

Holdback$1,888

MSRP (Sticker)$62,930

Asking Price$60,430

Markup-$2,500

Dealer Margin on This Car$3,793

Percentile1% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$1,324

Avg Markup (Wrangler)-$827

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$58,930 → $60,430(+$1,500)

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