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Deal Sheet: 2026 Wrangler 4-DOOR SAHARA

Heiser Chrysler Dodge Jeep Ram · Sturgeon Bay, WI · VIN: 1C4PJXEG0TW175652

Negotiation Guide

Opening Offer

$52,296

Fair Price

$53,796

Walk Away Above

$55,820

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$52,061

Est. Invoice$53,796

Holdback$1,735

MSRP (Sticker)$57,845

Asking Price$56,345

Markup-$1,500

Dealer Margin on This Car$4,285

Percentile9% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory64 vehicles

Avg Markup (All Models)-$1,023

Avg Markup (Wrangler)-$938

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

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