Deal Sheet: 2026 Wrangler 4-DOOR 85TH ANNIVERSARY EDITION

Trotter Chrysler Dodge Jeep Ram · El Dorado, AR · VIN: 1C4PJXDN6TW282012

Negotiation Guide

Opening Offer

$47,611

Fair Price

$49,111

Walk Away Above

$51,118

• Recent buyers paid ~$3,731 below MSRP
• Sitting 46 days (avg 30) — extra leverage

Price Breakdown

Est. Dealer Cost$47,813

Est. Invoice$49,406

Holdback (est.)$1,594

MSRP (Sticker)$53,125

Asking Price$53,125

Markup$0

Est. Dealer Margin on This Car$5,313

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold264

Avg Markup-$3,731

Median Markup-$3,750

Best Deal-$5,500

Worst Deal-$3,000

% Sold Below MSRP100%

Avg Days to Sell30 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)-$5,963

Avg Markup (Wrangler)-$3,000

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$4,974

Price History

Jul 1, 2026$52,870 → $55,120(+$2,250)

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