← Vehicle Details
Deal Sheet: 2026 Wrangler 4-DOOR SPORT
Lakeland Motors, LLC · Lakeland, FL · VIN: 1C4PJXDN3TW151877
This Is Already a Great Deal
Opening Offer
$39,236
Asking Price
$37,540
Max Price
$37,540
- • Recent buyers paid ~$3,418 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,082 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,736
Est. Invoice$40,027
Holdback (est.)$1,291
MSRP (Sticker)$43,040
Asking Price$37,540
Markup-$5,500
Est. Dealer Margin on This Car$-1,196
Percentile12% of inventory is priced lower
Days on Lot28 days
What Others Paid (Last 30 Days)
Cars Sold930
Avg Markup-$3,418
Median Markup-$3,750
Best Deal-$7,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell21 days
Dealer Profile
Inventory334 vehicles
Avg Markup (All Models)-$4,315
Avg Markup (Wrangler)-$3,191
% Below MSRP100%
Avg Days to Sell16 days
Avg Sold Markup-$3,614
Price History
Jul 1, 2026$41,035 → $43,535(+$2,500)
Jul 4, 2026$43,535 → $39,535(-$4,000)
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