Deal Sheet: 2026 Wrangler 2-DOOR RUBICON

Lithia Chrysler Jeep of Reno · Reno, NV · VIN: 1C4PJXCN2TW319851

Negotiation Guide

Opening Offer

$53,421

Fair Price

$54,921

Walk Away Above

$56,988

• No recent sold data — targeting invoice price

Price Breakdown

Est. Dealer Cost$53,150

Est. Invoice$54,921

Holdback$1,772

MSRP (Sticker)$59,055

Asking Price$59,055

Markup$0

Dealer Margin on This Car$5,906

Percentile100% of inventory is priced lower

Days on Lot4 days

Dealer Profile

Inventory192 vehicles

Avg Markup (All Models)-$105

Avg Markup (Wrangler)-$120

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

Price History

Jul 1, 2026$57,555 → $59,055(+$1,500)

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