2026 BRZ Limited
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Available now
- On the lot and buyable now.
- Similar BRZ Limiteds sell in a median of 25 days (134 recent sales).
- 260 of 260 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 47 days — longer than 100% of BRZ listings in TX.
- Price is down $927 from its original list of $38,342.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$36,605
- Comparable BRZs (6) average $1,513 below MSRP — about $36,605 for this trim.
- Listed $811 above that, so there's room to negotiate toward $36,605.
- It's sat 47 days (longer than 100% locally) — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 BRZ is listed at $37,415, which is $702 below its MSRP of $38,117 — a notable discount. Compared to similar vehicles nationally, this one is priced $810 higher than the market average. It has been on the dealer’s lot for 47 days. Located at Group 1 Subaru El Paso in El Paso, TX.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Specifications
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Est. Monthly Payment
$659/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Est. Out-the-Door Price
$39,753 price + tax
≈ $40,016 out the door, once typical title, registration and doc fees are added — but those vary by dealer.
Car tax follows where you register the car, not where the dealer is.
Save $1,660 on one of 25 comparable 2026 BRZ Limited about 543 miles away. The lowest is $35,755 in Waco, TX — real leverage when you ask Group 1 Subaru El Paso to match it. See that listing →
Comparable Vehicles
Avg markup: -$1,513
47 days on lot