2026 Impreza RS
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Available now
- On the lot and buyable now.
- Similar Impreza RSs sell in a median of 25 days (460 recent sales).
- 824 of 824 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 27 days — longer than 27% of Impreza listings in CA.
- Price is down $2,000 from its original list of $33,502.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$31,142
- Comparable Imprezas (6) average $2,361 below MSRP — about $31,142 for this trim.
- Listed $361 above that, so there's room to negotiate toward $31,142.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 Impreza is listed at $31,502, which is $2,000 below its MSRP of $33,502 — a notable discount. Compared to similar vehicles nationally, this one is priced $360 higher than the market average. Located at Sutherlin Subaru Huntington Beach in Huntington Beach, CA.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Specifications
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Est. Monthly Payment
$555/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Est. Out-the-Door Price
$34,347 price + tax
≈ $34,729 out the door, once typical title, registration and doc fees are added — but those vary by dealer.
Car tax follows where you register the car, not where the dealer is.
Save $1,733 on one of 2 comparable 2026 Impreza RS about 371 miles away. The lowest is $29,769 in Walnut Creek, CA — real leverage when you ask Sutherlin Subaru Huntington Beach to match it. See that listing →
Comparable Vehicles
Avg markup: -$2,361
27 days on lot