2026 Tundra TRD Pro 4WD
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Available now
- On the lot and buyable now.
- Similar Tundra Tundra TRD Pro 4WDs sell in a median of 36 days (3409 recent sales).
- 1,442 of 1,758 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 129 days — longer than 98% of Tundra listings in WI.
- Price is down $2,000 from its original list of $77,896.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$73,895
- Comparable Tundras (6) average $4,002 below MSRP — about $73,895 for this trim.
- Listed $2,002 above that, so there's room to negotiate toward $73,895.
- It's sat 129 days (longer than 98% locally) — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 Tundra is listed at $75,896, which is $2,000 below its MSRP of $77,896 — a notable discount. Compared to similar vehicles nationally, this one is priced $2,001 higher than the market average. It has been on the dealer’s lot for 129 days. Located at Marthaler Toyota of Ashland in Ashland, WI.
Price Breakdown
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Port-Installed Accessories
$1,966- D5 — Door Edge Guards: Stainless Steel$165
- LB — Spray-On Bedliner$599
- M5 — Badge Overlays - Matte Black$285
- R6 — Predator Steps$757
- 4B — TRD Pro Bed Lettering: Matte Black$160
Factory Options
- FE — 50 State Emissions
- ID — IsoDynamic Seat
- TV — TRD Pro With Tow Mirrors Grade Package
Specifications
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Est. Monthly Payment
$1,336/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Est. Out-the-Door Price
$80,237 price + tax
≈ $80,786 out the door, once typical title, registration and doc fees are added — but those vary by dealer.
Car tax follows where you register the car, not where the dealer is.
Save $5,059 on one of 156 comparable 2026 Tundra Tundra TRD Pro 4WD about 1,231 miles away. The lowest is $70,837 in Jacksonville, FL — real leverage when you ask Marthaler Toyota of Ashland to match it. See that listing →
Prefer closer? One about 96 mi away saves $4,809 (Rhinelander, WI). View →
Comparable Vehicles
Avg markup: -$4,002
129 days on lot