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Hyundai Sonata Prices & Markups

6,661 Hyundai Sonatas are currently listed across US dealers. Hyundai's inventory feed carries no dealer asking price, so the only Sonata asking prices we hold are the ones we read off dealers' own websites: 858 of these listings, at 205 of 798 dealers. Those are the dealers our rotation has reached rather than a cross-section of the market, so no national median, price range, markup or price-vs-MSRP figure is published for the Sonata. Updated daily.

The Sonata is Hyundai's midsize sedan — a model in the late phase of its current generation, with no confirmed direct successor as the segment shifts toward crossovers. Three powertrains: 2.5L gas (191 horsepower), 2.5L turbo gas (290 horsepower, N Line), and 2.0L hybrid (192 combined horsepower).

Four trims: SE, SEL, Limited, N Line. The SEL is the volume pick; the Limited adds the leather and the upgraded audio. The N Line is the sport-styled trim with the turbo engine and the larger wheels.

Pricing is among the most negotiable in the Hyundai lineup. Below-MSRP Sonata deals are widely available across all trims; the SE and SEL see the deepest discounts. As the midsize sedan segment continues to shrink, dealer pressure to move inventory is real. For buyers who want a midsize sedan at a substantial discount, the Sonata is one of the better-priced options available.

By Marcus Bell, Editor · Updated May 12, 2026

6,661

In Stock

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Avg Markup

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At/Below MSRP

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Median Price

MSRP Trend

Median sticker by month listed

Over the last 6 months, the typical Hyundai Sonata sticker has held steady — a median MSRP of $30,345 in Apr ’26 versus $30,695 in Sep ’26 (+1.2%).

Apr ’26May ’26Jun ’26Jul ’26Aug ’26Sep ’26$30,345$30,695

Median factory MSRP of Sonatas grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 0154372240348143221442362 listings. Reflects sticker price, not the dealer's selling price.

How fast Sonatas sell

Based on 10,610 Sonata listings that left dealer lots in the last 90 days.

89

Median days to sell

“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.

Top States

StateCountAvg MarkupBelow MSRP
California1,089——
Florida674——
Texas543——
New York462——
Pennsylvania258——
Georgia258——
Illinois257——
New Jersey230——
Ohio224——
Arizona200——
Massachusetts178——
Alabama141——
Tennessee130——
Connecticut129——
Washington108——
North Carolina100——
Indiana100——
Louisiana99——
Virginia95——
Minnesota93——

Dealers With the Most Sonata Inventory

DealerCountAvg Markup
Downey Hyundai

Downey, CA

100—
Potamkin Hyundai

Miami Lakes, FL

67—
Lithia Hyundai Of Fresno

Fresno, CA

67—
Temecula Hyundai

Temecula, CA

43—
Northwest Hyundai

Houston, TX

40—
Vision Hyundai Henrietta

Rochester, NY

37—
Fontana Hyundai

Fontana, CA

36—
Coconut Creek Hyundai

Coconut Creek, FL

34—
Winner Hyundai

Dover, DE

34—
Atlantic Hyundai

West Islip, NY

33—