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Hyundai Santa Fe Prices & Markups

8,446 Hyundai Santa Fes are currently listed across US dealers. Hyundai's inventory feed carries no dealer asking price, so the only Santa Fe asking prices we hold are the ones we read off dealers' own websites: 907 of these listings, at 161 of 802 dealers. Those are the dealers our rotation has reached rather than a cross-section of the market, so no national median, price range, markup or price-vs-MSRP figure is published for the Santa Fe. Updated daily.

The 2024 Santa Fe redesign reshaped the model — the boxy, upright body, the elevated greenhouse, and the Land Rover-influenced styling are a deliberate departure from the previous generation's curves. Two powertrains: 2.5L turbo gas (277 horsepower) and 1.6L turbo hybrid (separately bucketed).

Five trims: SE, SEL, XRT, Limited, Calligraphy. The XRT is the rugged-look variant with a slight lift, all-terrain tires, and unique styling — Hyundai's response to the Toyota 4Runner-curious buyer who isn't quite ready for a body-on-frame SUV.

Pricing is heavily negotiable. Hyundai's incentive stacking on the Santa Fe is aggressive — $2K–$4K below MSRP is common on SE and SEL trims. The Calligraphy and XRT trims hold firmer; the Calligraphy in particular pulls from a buyer profile that's less price-sensitive.

By Marcus Bell, Editor · Updated May 12, 2026

8,446

In Stock

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Avg Markup

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At/Below MSRP

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Median Price

MSRP Trend

Median sticker by month listed

Over the last 6 months, the typical Hyundai Santa Fe sticker has held steady — a median MSRP of $40,485 in Apr ’26 versus $40,485 in Sep ’26.

Apr ’26May ’26Jun ’26Jul ’26Aug ’26Sep ’26$40,485$40,485

Median factory MSRP of Santa Fes grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 022452645162632908343245 listings. Reflects sticker price, not the dealer's selling price.

How fast Santa Fes sell

Based on 15,799 Santa Fe listings that left dealer lots in the last 90 days.

101

Median days to sell

“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.

Top States

StateCountAvg MarkupBelow MSRP
Florida833——
Texas827——
California590——
New York481——
Georgia460——
Illinois403——
Ohio324——
Pennsylvania290——
New Jersey289——
North Carolina286——
Massachusetts199——
Arizona186——
Virginia181——
Indiana178——
Wisconsin173——
South Carolina168——
Maryland165——
Colorado164——
Washington159——
Minnesota158——

Dealers With the Most Santa Fe Inventory

DealerCountAvg Markup
Potamkin Hyundai

Miami Lakes, FL

117—
Auffenberg Hyundai

Shiloh, IL

92—
Hyundai Of Greenville

Greenville, SC

60—
Garvey Hyundai

Queensbury, NY

53—
Jim Ellis Hyundai

Atlanta, GA

52—
Lake Norman Hyundai

Cornelius, NC

48—
Red McCombs Hyundai

San Antonio, TX

47—
Werner Hyundai

Tallahassee, FL

46—
Schomp Hyundai

Aurora, CO

44—
Murdock Hyundai Murray, Llc

Murray, UT

41—