4,954 Hyundai Santa Cruzs are currently listed across US dealers. Hyundai's feed doesn't publish reliable dealer selling prices, so markup and price-vs-MSRP figures aren't shown for the Santa Cruz. Updated daily.
The Santa Cruz is Hyundai's compact pickup — built on the Tucson platform with a four-foot bed and a unibody design that puts it in a different category from the Ford Maverick or Toyota Tacoma. 2.5L gas (191 horsepower) or 2.5L turbo gas (281 horsepower, on Limited and XRT).
Four trims: SE, SEL, XRT, Limited. The XRT is the off-road-styled trim; the Limited is the loaded street-spec version. AWD is optional on SEL and standard on XRT and Limited.
Pricing has loosened compared to the launch period. Below-MSRP Santa Cruz deals are widely available, particularly on the gas-engine SE and SEL trims. The XRT and Limited hold firmer. For buyers who want pickup utility without committing to a full-size or body-on-frame truck, the Santa Cruz is among the few realistic options.
By Marcus Bell, Editor · Updated May 12, 2026
4,954
In Stock
—
Avg Markup
—
At/Below MSRP
$33,682
Median Price
Price range: $28,239 — $47,274
MSRP Trend
Median sticker by month listed
Over the last 5 months, the typical Hyundai Santa Cruz sticker has eased down — a median MSRP of $34,295 in Apr ’26 versus $33,345 in Aug ’26 (−2.8%).
Median factory MSRP of Santa Cruzs grouped by the month each was first listed (active + sold), Apr ’26–Aug ’26. Based on 0858888210181837170 listings. Reflects sticker price, not the dealer's selling price.
How fast Santa Cruzs sell
Based on 5,296 Santa Cruz listings that left dealer lots in the last 90 days.
66
Median days to sell
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.