3,250 Hyundai Santa Cruzs are currently listed across US dealers. Hyundai's inventory feed carries no dealer asking price, so the only Santa Cruz asking prices we hold are the ones we read off dealers' own websites: 396 of these listings, at 139 of 690 dealers. Those are the dealers our rotation has reached rather than a cross-section of the market, so no national median, price range, markup or price-vs-MSRP figure is published for the Santa Cruz. Updated daily.
The Santa Cruz is Hyundai's compact pickup — built on the Tucson platform with a four-foot bed and a unibody design that puts it in a different category from the Ford Maverick or Toyota Tacoma. 2.5L gas (191 horsepower) or 2.5L turbo gas (281 horsepower, on Limited and XRT).
Four trims: SE, SEL, XRT, Limited. The XRT is the off-road-styled trim; the Limited is the loaded street-spec version. AWD is optional on SEL and standard on XRT and Limited.
Pricing has loosened compared to the launch period. Below-MSRP Santa Cruz deals are widely available, particularly on the gas-engine SE and SEL trims. The XRT and Limited hold firmer. For buyers who want pickup utility without committing to a full-size or body-on-frame truck, the Santa Cruz is among the few realistic options.
By Marcus Bell, Editor · Updated May 12, 2026
3,250
In Stock
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Avg Markup
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At/Below MSRP
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Median Price
MSRP Trend
Median sticker by month listed
Over the last 6 months, the typical Hyundai Santa Cruz sticker has climbed — a median MSRP of $34,295 in Apr ’26 versus $36,345 in Sep ’26 (+6.0%).
Median factory MSRP of Santa Cruzs grouped by the month each was first listed (active + sold), Apr ’26–Sep ’26. Based on 08570869987177816197 listings. Reflects sticker price, not the dealer's selling price.
How fast Santa Cruzs sell
Based on 4,386 Santa Cruz listings that left dealer lots in the last 90 days.
101
Median days to sell
“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.