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Hyundai Santa Cruz Prices & Markups

6,781 Hyundai Santa Cruzs are currently listed across US dealers. Hyundai's feed doesn't publish reliable dealer selling prices, so markup and price-vs-MSRP figures aren't shown for the Santa Cruz. Updated daily.

The Santa Cruz is Hyundai's compact pickup — built on the Tucson platform with a four-foot bed and a unibody design that puts it in a different category from the Ford Maverick or Toyota Tacoma. 2.5L gas (191 horsepower) or 2.5L turbo gas (281 horsepower, on Limited and XRT).

Four trims: SE, SEL, XRT, Limited. The XRT is the off-road-styled trim; the Limited is the loaded street-spec version. AWD is optional on SEL and standard on XRT and Limited.

Pricing has loosened compared to the launch period. Below-MSRP Santa Cruz deals are widely available, particularly on the gas-engine SE and SEL trims. The XRT and Limited hold firmer. For buyers who want pickup utility without committing to a full-size or body-on-frame truck, the Santa Cruz is among the few realistic options.

By Marcus Bell, Editor · Updated May 12, 2026

6,781

In Stock

Avg Markup

At/Below MSRP

Median Price

MSRP Trend

Median sticker by month listed

Over the last 3 months, the typical Hyundai Santa Cruz sticker has eased down — a median MSRP of $34,295 in Apr ’26 versus $33,345 in Jun ’26 (−2.8%).

Apr ’26May ’26Jun ’26$34,295$33,345

Median factory MSRP of Santa Cruzs grouped by the month each was first listed (active + sold), Apr ’26Jun ’26. Based on 088029101049 listings. Reflects sticker price, not the dealer's selling price.

How fast Santa Cruzs sell

Based on 4,753 Santa Cruz listings that left dealer lots in the last 90 days.

34

Median days to sell

“Sold” = listings that left dealer inventory; a small share may be de-listed rather than sold. Markup figures exclude implausible feed prices.

Top States

StateCountAvg MarkupBelow MSRP
Florida875
Texas683
Pennsylvania354
New York349
Ohio307
Illinois279
California254
Georgia245
Tennessee217
South Carolina186
North Carolina179
New Jersey170
Indiana161
Massachusetts151
Oklahoma145
Alabama144
Virginia123
Wisconsin116
Kansas111
Connecticut105

Best-Priced Dealers

DealerCountAvg Markup
Purdy Hyundai Of Broken Arrow

Broken Arrow, OK

5
North Freeway Hyundai

Spring, TX

14
Chapman Hyundai

Phoenix, AZ

4
Ed Voyles Hyundai

Marietta, GA

9
Checkered Flag Hyundai World

Virginia Beach, VA

3
Tustin Hyundai

Tustin, CA

1
Kendall Hyundai Of Boise

Boise, ID

13
Charlie Clark Hyundai Of Laredo

Laredo, TX

1
Williams Hyundai

Lansing, MI

2
Hyundai Of Leander

Leander, TX

6