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Toyota RAV4 Hybrid Prices & Markups

Across 2 listed Toyota RAV4 Hybrids nationwide, the average markup is +$2,136 vs MSRP and 50% are listed at or below sticker, with a median advertised price of $39,170. Updated daily.

The RAV4 Hybrid is the volume powertrain for the RAV4 lineup at this point — outselling the gas version in most markets. 219 horsepower combined, 40+ MPG combined, and an electric-assist CVT-style power delivery that's noticeably smoother than the gas version's 8-speed automatic.

Volume trims are LE, XLE, and XSE — each with a $1,500–$2,500 premium over their gas counterparts. The Woodland Edition is the rugged-look hybrid pick, with extra cargo and roof rack provisions. Limited adds the leather and full safety suite. The XSE Premium runs near $40K and starts to look expensive compared to the RAV4 Prime plug-in at the next tier up.

Pricing is generally negotiable on the LE and XLE trims; Limited and the rugged variants hold firmer. Best deals tend to surface in California and Texas; the Pacific Northwest sees more demand for the rugged-look trims and consequently firmer pricing.

By Marcus Bell, Editor · Updated May 12, 2026 · Read the full buyer’s guide →

2

In Stock

+$2,136

Avg Markup

50.0%

At/Below MSRP

$39,170

Median Price

Price range: $35,717 to $42,622.

Markup Distribution

How the current RAV4 Hybrid inventory splits across the markup spectrum. The shape matters more than the average — a tight cluster reads very differently from a bimodal market.

2 vehicles with a known MSRP

Under MSRP
0%
0
At MSRP
50%
1
$0–$1K over
0%
0
$1K–$3K over
0%
0
$3K+ over
50%
1

Top States

StateCountAvg MarkupBelow MSRP
California1+$4,2720.0%
Illinois1$0100.0%
See every state ranked by markup — the cheapest states to buy a RAV4 Hybrid →

Best-Priced Dealers

DealerCountAvg Markup
McGrath Elmhurst Toyota

Elmhurst, IL

1$0
San Francisco Toyota

San Francisco, CA

1+$4,272