Vermont Dealer Markups & New Car Prices
Live markup data from 59 Vermont dealers across 6,877 active listings. Updated daily.
The short version
Vermont dealers are charging an average markup of -$1,540 over sticker, which is roughly in line with the national average of -$1,524 (a 1% discount). Of 6,877 current listings, 80.8% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Vermont
| Model | Listings | Avg markup (VT) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Forester | 530 | -$1,483 | -$719 | $37,391 | 72.2% | View → |
| RAV4 | 444 | +$333 | +$554 | $42,505 | 36% | View → |
| Outback | 377 | -$1,955 | -$1,251 | $40,737 | 70.7% | View → |
| Silverado 1500 | 368 | -$209 | -$85 | $60,115 | 100% | View → |
| Tacoma | 345 | -$519 | -$527 | $45,953 | 63.5% | View → |
| Sierra 1500 | 326 | -$675 | -$2,250 | $62,130 | 95.1% | View → |
| RAM 1500 | 319 | -$5,513 | -$5,491 | $55,675 | 100% | View → |
| F-150 | 302 | -$4,790 | -$4,199 | $60,455 | 100% | View → |
| Crosstrek | 257 | -$1,809 | -$897 | $35,076 | 81.4% | View → |
| Super Duty | 215 | -$2,062 | -$2,172 | $71,940 | 100% | View → |
| Tundra | 197 | -$1,858 | -$1,665 | $64,028 | 79.2% | View → |
| Grand Cherokee | 197 | -$2,629 | -$3,350 | $48,775 | 100% | View → |
| Wrangler | 189 | -$3,124 | -$3,294 | $50,405 | 100% | View → |
| Sienna | 143 | +$59 | +$406 | $52,734 | 47.6% | View → |
| Explorer | 141 | -$1,879 | -$2,238 | $54,795 | 100% | View → |
| Silverado 2500 HD | 138 | -$88 | -$202 | $68,655 | 99.1% | View → |
| Corolla | 129 | +$3 | +$235 | $25,766 | 56.6% | View → |
| Corolla Cross | 123 | +$169 | +$226 | $33,762 | 43.1% | View → |
| Ascent | 116 | -$1,486 | -$1,092 | $47,041 | 55.2% | View → |
| Sierra 2500 HD | 112 | -$1,889 | -$2,984 | $74,925 | 100% | View → |
| Bronco Sport | 105 | -$2,250 | -$2,503 | $36,265 | 100% | View → |
| Camry | 104 | -$140 | +$39 | $36,673 | 54.8% | View → |
| RAM 2500 | 100 | -$2,765 | -$3,670 | $68,356 | 100% | View → |
| Grand Highlander Hybrid | 90 | +$17 | +$536 | $58,611 | 42.2% | View → |
| 4Runner | 73 | -$457 | +$8 | $59,003 | 61.6% | View → |
| Terrain | 71 | +$364 | -$316 | $37,740 | 91.5% | View → |
| Ranger | 61 | -$1,836 | -$2,005 | $43,500 | 100% | View → |
| Compass | 61 | -$1,944 | -$2,177 | $34,875 | 100% | View → |
| Maverick | 61 | -$1,082 | -$946 | $37,315 | 100% | View → |
| Acadia | 58 | -$868 | -$1,197 | $52,083 | 96.6% | View → |
| Sierra 3500 HD | 56 | -$583 | -$2,738 | $86,205 | 94.6% | View → |
| Impreza | 55 | -$1,706 | -$640 | $28,075 | 79.6% | View → |
| Durango | 51 | -$775 | -$791 | $50,635 | 100% | View → |
| Grand Highlander | 45 | -$264 | +$282 | $52,317 | 57.8% | View → |
| Bronco | 44 | -$2,580 | -$2,872 | $56,233 | 100% | View → |
| Canyon | 43 | -$1,621 | -$1,245 | $48,110 | 97.7% | View → |
| RAM 3500 | 42 | -$2,916 | -$4,345 | $74,843 | 100% | View → |
| Seltos | 38 | -$834 | -$653 | $30,990 | 100% | View → |
| Silverado 3500 HD | 36 | -$1,048 | -$41 | $80,300 | 100% | View → |
| Cherokee | 35 | -$3,729 | -$3,572 | $40,180 | 100% | View → |
| Highlander Hybrid | 35 | +$332 | +$410 | $55,928 | 28.6% | View → |
| RAM 3500 Chassis Cab | 34 | -$2,162 | -$1,942 | $60,200 | 100% | View → |
| WRX | 34 | -$1,703 | -$823 | $39,345 | 82.4% | View → |
| Sportage Hybrid | 32 | -$1,072 | -$833 | $36,380 | 100% | View → |
| Yukon XL | 32 | -$1,991 | -$1,812 | $92,993 | 96.9% | View → |
| Yukon | 30 | -$2,813 | -$1,101 | $91,100 | 100% | View → |
| Pacifica | 26 | -$3,346 | -$3,150 | $48,840 | 100% | View → |
| Gladiator | 24 | -$4,673 | -$5,249 | $47,831 | 100% | View → |
| Sportage | 23 | -$978 | -$752 | $35,585 | 100% | View → |
| RAM ProMaster | 22 | -$4,000 | -$3,998 | $51,968 | 100% | View → |
| Telluride Hybrid | 21 | -$2,018 | -$1,542 | $55,697 | 100% | View → |
| Land Cruiser | 20 | +$297 | +$360 | $72,995 | 40% | View → |
| Expedition | 20 | -$100 | -$229 | $87,128 | 100% | View → |
| CT5 | 19 | +$1,204 | +$213 | $57,840 | 84.2% | View → |
| Sequoia | 18 | -$456 | -$816 | $86,597 | 27.8% | View → |
| Prius | 18 | -$347 | +$63 | $38,106 | 50% | View → |
| 4Runner Hybrid | 17 | -$22 | +$143 | $71,724 | 41.2% | View → |
| XT5 | 15 | $0 | -$48 | $63,120 | 100% | View → |
| K5 | 14 | -$905 | -$690 | $31,588 | 100% | View → |
| Highlander | 13 | -$847 | +$168 | $52,039 | 76.9% | View → |
| Envision | 12 | -$271 | -$214 | $49,905 | 100% | View → |
| RAM 5500 Chassis Cab | 12 | -$2,375 | -$1,865 | $81,133 | 100% | View → |
| Charger | 11 | -$4,455 | -$4,421 | $54,900 | 100% | View → |
| Mustang | 11 | -$1,500 | -$1,892 | $46,725 | 100% | View → |
| Encore GX | 9 | $0 | -$141 | $32,345 | 100% | View → |
| Sportage Plug-in Hybrid | 9 | -$1,306 | -$1,073 | $41,857 | 100% | View → |
| Telluride | 9 | -$1,427 | -$1,266 | $48,706 | 100% | View → |
| K4 | 8 | -$728 | -$573 | $24,504 | 100% | View → |
| Sorento | 8 | -$1,043 | -$891 | $37,988 | 100% | View → |
| Grand Wagoneer | 8 | -$563 | -$353 | $79,160 | 100% | View → |
| Escalade | 8 | $0 | +$57 | $127,775 | 100% | View → |
| Uncharted | 7 | +$498 | -$6 | $46,841 | 14.3% | View → |
| GR Corolla | 7 | +$85 | +$58 | $52,079 | 57.1% | View → |
| Enclave | 6 | -$1,167 | -$330 | $57,380 | 100% | View → |
| Sorento Hybrid | 6 | -$1,543 | -$1,106 | $47,317 | 100% | View → |
| Trailseeker | 6 | +$547 | -$56 | $44,034 | 0% | View → |
| BRZ | 6 | -$1,440 | -$444 | $36,085 | 83.3% | View → |
| GR86 | 5 | -$77 | +$191 | $37,697 | 60% | View → |
| Nautilus | 5 | +$4,000 | +$4,000 | $74,140 | 0% | View → |
| Mustang Mach-E | 5 | -$3,500 | -$3,481 | $53,150 | 100% | View → |
| Envista | 5 | $0 | -$150 | $31,370 | 100% | View → |
| Vistiq | 5 | +$684 | +$176 | $84,390 | 20% | View → |
| Niro EV | 5 | -$1,242 | -$1,015 | $42,116 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Vermont and refreshed every 24 hours.
We only include models with at least five active listings in Vermont so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate