South Dakota Dealer Markups & New Car Prices
Live markup data from 79 South Dakota dealers across 5,693 active listings. Updated daily.
The short version
South Dakota dealers are charging an average markup of -$1,995 over sticker, which is slightly lower than the national average of -$1,701 (a 17% discount). Of 5,693 current listings, 87% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in South Dakota
| Model | Listings | Avg markup (SD) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| F-150 | 417 | -$4,215 | -$4,286 | $63,565 | 100% | View → |
| Super Duty | 358 | -$2,619 | -$2,505 | $84,350 | 100% | View → |
| RAM 1500 | 330 | -$6,949 | -$7,095 | $58,631 | 100% | View → |
| Sierra 1500 | 251 | -$294 | -$2,300 | $69,570 | 96% | View → |
| Explorer | 234 | -$3,611 | -$3,252 | $54,445 | 100% | View → |
| Grand Cherokee | 206 | -$4,894 | -$4,590 | $46,378 | 100% | View → |
| Silverado 1500 | 202 | -$146 | -$152 | $63,190 | 99.5% | View → |
| Bronco Sport | 179 | -$2,743 | -$2,503 | $35,315 | 100% | View → |
| RAM 2500 | 151 | -$3,849 | -$3,820 | $71,380 | 100% | View → |
| Outback | 140 | +$159 | -$1,316 | $47,496 | 17.8% | View → |
| Maverick | 110 | -$527 | -$374 | $38,328 | 100% | View → |
| Wrangler | 102 | -$2,672 | -$2,796 | $51,533 | 100% | View → |
| Expedition | 101 | -$188 | -$116 | $85,250 | 100% | View → |
| RAM 3500 | 87 | -$4,543 | -$4,708 | $79,135 | 100% | View → |
| Compass | 87 | -$1,508 | -$1,700 | $34,650 | 100% | View → |
| Grand Wagoneer | 85 | $0 | -$2 | $82,470 | 100% | View → |
| Crosstrek | 84 | +$243 | -$714 | $36,928 | 14.8% | View → |
| Sierra 2500 HD | 84 | -$243 | -$2,977 | $90,088 | 98.8% | View → |
| Yukon XL | 79 | +$401 | -$1,459 | $95,630 | 88.5% | View → |
| Enclave | 79 | -$198 | -$282 | $57,500 | 100% | View → |
| RAV4 | 75 | +$473 | +$512 | $41,282 | 16% | View → |
| Cherokee | 73 | -$4,418 | -$4,354 | $38,995 | 100% | View → |
| Bronco | 72 | -$2,674 | -$2,885 | $57,573 | 100% | View → |
| Forester | 70 | +$178 | -$736 | $39,215 | 23.6% | View → |
| Acadia | 69 | -$19 | -$1,686 | $58,940 | 88.4% | View → |
| Tundra | 67 | -$924 | -$1,178 | $67,216 | 50.7% | View → |
| Gladiator | 65 | -$4,124 | -$4,932 | $48,929 | 100% | View → |
| Sierra 3500 HD | 63 | -$470 | -$2,423 | $90,760 | 96.8% | View → |
| Nautilus | 57 | +$4,588 | +$4,570 | $70,490 | 0% | View → |
| Tacoma | 56 | -$427 | -$527 | $48,288 | 48.2% | View → |
| MDX | 51 | — | — | $0 | — | View → |
| CR-V | 51 | — | — | $0 | — | View → |
| Silverado 2500 HD | 49 | -$61 | -$222 | $76,705 | 100% | View → |
| Ridgeline | 46 | — | — | $0 | — | View → |
| Navigator | 46 | +$1,630 | +$1,738 | $114,390 | 0% | View → |
| Durango | 42 | -$452 | -$538 | $51,195 | 100% | View → |
| Seltos | 39 | -$962 | -$651 | $30,799 | 100% | View → |
| Envision | 37 | -$41 | -$201 | $48,365 | 100% | View → |
| Ascent | 36 | +$114 | -$1,490 | $52,964 | 20% | View → |
| Ranger | 36 | -$1,889 | -$1,972 | $46,898 | 100% | View → |
| Tucson | 33 | — | +$83 | $0 | — | View → |
| Grand Highlander Hybrid | 33 | +$476 | +$474 | $59,252 | 15.2% | View → |
| Sorento | 33 | -$1,550 | -$912 | $44,397 | 100% | View → |
| XT5 | 31 | -$39 | -$81 | $62,780 | 100% | View → |
| Palisade | 31 | — | -$1,402 | $0 | — | View → |
| Canyon | 30 | -$403 | -$919 | $50,323 | 100% | View → |
| Yukon | 30 | +$719 | -$968 | $96,095 | 90% | View → |
| Pilot | 30 | — | — | $0 | — | View → |
| Carnival | 30 | -$1,312 | -$1,091 | $42,834 | 100% | View → |
| Santa Fe | 29 | — | -$1,349 | $0 | — | View → |
| Telluride | 29 | -$1,762 | -$1,341 | $53,817 | 100% | View → |
| Silverado 3500 HD | 28 | -$153 | +$65 | $79,703 | 100% | View → |
| Terrain | 28 | +$109 | -$547 | $42,963 | 96.3% | View → |
| 4Runner | 28 | +$466 | -$12 | $60,288 | 10.7% | View → |
| Tucson Hybrid | 27 | — | -$152 | $0 | — | View → |
| Telluride Hybrid | 27 | -$1,977 | -$1,589 | $56,848 | 100% | View → |
| HR-V | 27 | — | — | $0 | — | View → |
| Sportage | 26 | -$1,065 | -$769 | $35,187 | 100% | View → |
| Sienna | 26 | +$497 | +$446 | $55,824 | 19.2% | View → |
| Envista | 25 | -$129 | -$182 | $29,980 | 100% | View → |
| Pacifica | 24 | -$6,500 | -$5,544 | $45,370 | 100% | View → |
| Camry | 24 | +$118 | -$56 | $37,306 | 41.7% | View → |
| K5 | 23 | -$921 | -$675 | $30,751 | 100% | View → |
| Sportage Hybrid | 23 | -$1,272 | -$828 | $40,809 | 100% | View → |
| Encore GX | 23 | -$383 | -$128 | $33,285 | 100% | View → |
| Kona | 22 | — | +$140 | $0 | — | View → |
| Aviator | 22 | +$4,500 | +$4,500 | $79,755 | 0% | View → |
| Elantra | 21 | -$497 | -$1,742 | $25,148 | 100% | View → |
| Accord | 20 | — | — | $0 | — | View → |
| Escalade | 20 | $0 | +$175 | $117,317 | 100% | View → |
| Grand Highlander | 19 | +$456 | +$245 | $59,159 | 21.1% | View → |
| Sorento Hybrid | 18 | -$1,513 | -$1,119 | $47,459 | 100% | View → |
| Charger | 17 | -$4,888 | -$5,309 | $58,700 | 100% | View → |
| Odyssey | 17 | — | — | $0 | — | View → |
| RAM ProMaster | 17 | -$4,000 | -$3,826 | $54,750 | 100% | View → |
| RAM 3500 Chassis Cab | 16 | -$2,344 | -$2,408 | $72,693 | 100% | View → |
| ADX | 15 | — | — | $0 | — | View → |
| Carnival Hybrid | 14 | -$1,663 | -$1,253 | $50,047 | 100% | View → |
| Palisade Hybrid | 14 | — | +$1,154 | $0 | — | View → |
| Santa Cruz | 14 | — | -$38 | $0 | — | View → |
| Santa Fe Hybrid | 14 | — | -$895 | $0 | — | View → |
| Venue | 13 | +$1,413 | +$1,335 | $25,313 | 0% | View → |
| Civic Sedan | 13 | — | — | $0 | — | View → |
| CT5 | 12 | $0 | +$120 | $60,302 | 100% | View → |
| Sequoia | 12 | -$293 | -$303 | $86,375 | 41.7% | View → |
| Sonata | 11 | — | +$189 | $0 | — | View → |
| Optiq | 10 | -$90 | -$26 | $61,707 | 100% | View → |
| RAM 5500 Chassis Cab | 10 | -$2,000 | -$2,377 | $80,090 | 100% | View → |
| Passport | 10 | — | — | $0 | — | View → |
| Voyager | 10 | -$2,750 | -$2,614 | $40,865 | 100% | View → |
| WRX | 9 | +$349 | -$685 | $36,422 | 0% | View → |
| Tacoma Hybrid | 9 | -$141 | -$733 | $59,889 | 33.3% | View → |
| Integra | 8 | — | — | $0 | — | View → |
| Mustang | 7 | -$1,357 | -$1,857 | $55,305 | 100% | View → |
| Escalade ESV | 7 | $0 | +$124 | $123,749 | 100% | View → |
| Corolla | 7 | +$271 | +$100 | $29,102 | 42.9% | View → |
| K4 | 7 | -$602 | -$567 | $24,421 | 100% | View → |
| Impreza | 7 | +$349 | -$563 | $30,766 | 0% | View → |
| Highlander | 7 | +$456 | +$221 | $57,790 | 14.3% | View → |
| Civic Hatchback | 6 | — | — | $0 | — | View → |
| 4Runner Hybrid | 6 | +$424 | +$68 | $65,340 | 16.7% | View → |
| LYRIQ | 6 | $0 | +$55 | $73,542 | 100% | View → |
| Mustang Mach-E | 5 | -$4,000 | -$4,219 | $50,820 | 100% | View → |
| Prologue | 5 | — | — | $0 | — | View → |
| Land Cruiser | 5 | +$239 | +$274 | $72,940 | 20% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in South Dakota and refreshed every 24 hours.
We only include models with at least five active listings in South Dakota so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate