South Dakota Dealer Markups & New Car Prices
Live markup data from 74 South Dakota dealers across 6,467 active listings. Updated daily.
The short version
South Dakota dealers are charging an average markup of -$1,763 over sticker, which is roughly in line with the national average of -$1,519 (a 16% discount). Of 6,467 current listings, 87.4% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in South Dakota
| Model | Listings | Avg markup (SD) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| F-150 | 565 | -$4,541 | -$4,161 | $62,265 | 100% | View → |
| RAM 1500 | 427 | -$5,507 | -$5,491 | $63,572 | 100% | View → |
| Super Duty | 416 | -$1,955 | -$2,172 | $84,340 | 100% | View → |
| Sierra 1500 | 371 | -$185 | -$2,250 | $68,535 | 97% | View → |
| Explorer | 323 | -$1,924 | -$2,238 | $55,245 | 100% | View → |
| Silverado 1500 | 294 | -$111 | -$83 | $61,270 | 99.7% | View → |
| Grand Cherokee | 272 | -$3,730 | -$3,299 | $48,754 | 100% | View → |
| Bronco Sport | 233 | -$2,758 | -$2,503 | $35,530 | 100% | View → |
| RAM 2500 | 196 | -$3,621 | -$3,670 | $73,715 | 100% | View → |
| Acadia | 126 | +$114 | -$1,197 | $58,118 | 95.2% | View → |
| Outback | 125 | +$35 | -$1,251 | $48,092 | 33% | View → |
| Sierra 2500 HD | 119 | -$34 | -$2,984 | $89,855 | 100% | View → |
| Wrangler | 113 | -$3,332 | -$3,270 | $52,320 | 100% | View → |
| Expedition | 112 | -$348 | -$229 | $85,625 | 100% | View → |
| RAM 3500 | 112 | -$4,964 | -$4,345 | $77,731 | 100% | View → |
| Yukon XL | 110 | +$316 | -$1,812 | $97,403 | 91.7% | View → |
| RAV4 | 107 | +$502 | +$551 | $42,309 | 12.1% | View → |
| Tundra | 99 | -$1,480 | -$1,644 | $66,247 | 52.5% | View → |
| Enclave | 92 | -$77 | -$330 | $58,718 | 100% | View → |
| Forester | 90 | +$210 | -$719 | $39,394 | 17.9% | View → |
| Silverado 2500 HD | 89 | -$172 | -$203 | $75,970 | 100% | View → |
| Maverick | 86 | -$965 | -$946 | $37,380 | 100% | View → |
| Compass | 86 | -$2,066 | -$2,164 | $34,280 | 100% | View → |
| Grand Wagoneer | 84 | -$357 | -$351 | $81,600 | 100% | View → |
| Bronco | 83 | -$3,000 | -$2,872 | $58,405 | 100% | View → |
| Tacoma | 71 | +$51 | -$528 | $47,852 | 25.4% | View → |
| Ranger | 69 | -$2,181 | -$2,005 | $43,855 | 100% | View → |
| Envision | 67 | -$69 | -$214 | $52,695 | 100% | View → |
| Sierra 3500 HD | 62 | -$523 | -$2,738 | $88,025 | 98.3% | View → |
| Ascent | 60 | +$224 | -$1,092 | $50,880 | 13.2% | View → |
| Pacifica | 60 | -$3,267 | -$3,150 | $46,670 | 100% | View → |
| Nautilus | 59 | +$4,000 | +$4,000 | $67,490 | 0% | View → |
| Yukon | 58 | +$396 | -$1,101 | $94,670 | 92.7% | View → |
| Gladiator | 56 | -$4,222 | -$5,233 | $48,929 | 100% | View → |
| Camry | 51 | +$521 | +$32 | $38,360 | 19.6% | View → |
| Terrain | 50 | +$260 | -$316 | $43,500 | 96% | View → |
| Durango | 46 | -$1,022 | -$791 | $49,683 | 100% | View → |
| Crosstrek | 46 | +$78 | -$897 | $37,434 | 42.2% | View → |
| Navigator | 46 | +$3,054 | +$3,091 | $115,253 | 0% | View → |
| Cherokee | 45 | -$3,600 | -$3,539 | $39,680 | 100% | View → |
| Seltos | 41 | -$972 | -$653 | $32,157 | 100% | View → |
| Sportage Hybrid | 40 | -$1,231 | -$833 | $39,557 | 100% | View → |
| Telluride Hybrid | 38 | -$2,062 | -$1,542 | $57,840 | 100% | View → |
| 4Runner | 37 | +$501 | +$3 | $59,816 | 16.2% | View → |
| Sportage | 36 | -$1,041 | -$752 | $35,187 | 100% | View → |
| Sienna | 36 | +$559 | +$395 | $55,491 | 11.1% | View → |
| Grand Highlander Hybrid | 34 | +$513 | +$534 | $59,303 | 11.8% | View → |
| Silverado 3500 HD | 33 | -$285 | -$52 | $79,865 | 100% | View → |
| Canyon | 33 | +$20 | -$1,245 | $50,875 | 93.8% | View → |
| Encore GX | 33 | -$214 | -$141 | $33,285 | 100% | View → |
| Corolla Cross | 32 | +$551 | +$215 | $33,997 | 21.9% | View → |
| XT5 | 29 | -$21 | -$44 | $62,770 | 100% | View → |
| RAM 3500 Chassis Cab | 26 | -$1,769 | -$1,942 | $74,030 | 100% | View → |
| Carnival | 24 | -$1,315 | -$1,087 | $41,483 | 100% | View → |
| Sorento | 23 | -$1,575 | -$891 | $44,397 | 100% | View → |
| Telluride | 22 | -$1,845 | -$1,266 | $53,984 | 100% | View → |
| Corolla | 21 | +$312 | +$232 | $28,989 | 33.3% | View → |
| Carnival Hybrid | 20 | -$1,776 | -$1,287 | $50,058 | 100% | View → |
| Charger | 20 | -$3,310 | -$4,421 | $60,558 | 100% | View → |
| Envista | 20 | -$45 | -$150 | $29,143 | 100% | View → |
| CT5 | 20 | $0 | +$221 | $61,040 | 100% | View → |
| Escalade | 19 | $0 | +$64 | $130,880 | 100% | View → |
| Grand Highlander | 19 | +$530 | +$281 | $58,578 | 15.8% | View → |
| Land Cruiser | 17 | +$187 | +$356 | $73,202 | 11.8% | View → |
| K5 | 16 | -$906 | -$690 | $30,274 | 100% | View → |
| Tacoma Hybrid | 16 | -$327 | -$611 | $59,752 | 31.3% | View → |
| Sorento Hybrid | 16 | -$1,431 | -$1,106 | $44,101 | 100% | View → |
| Sequoia | 16 | -$1,278 | -$815 | $80,399 | 37.5% | View → |
| RAM 5500 Chassis Cab | 11 | -$1,500 | -$1,865 | $80,405 | 100% | View → |
| Aviator | 11 | +$5,000 | +$5,183 | $80,175 | 0% | View → |
| Escalade ESV | 11 | $0 | +$87 | $123,505 | 100% | View → |
| Mustang | 10 | -$1,450 | -$1,892 | $51,055 | 100% | View → |
| Optiq | 9 | -$201 | -$38 | $62,725 | 100% | View → |
| Voyager | 9 | -$2,861 | -$3,119 | $40,865 | 100% | View → |
| WRX | 9 | +$349 | -$823 | $36,422 | 0% | View → |
| Impreza | 9 | +$1,707 | -$640 | $30,701 | 0% | View → |
| 4Runner Hybrid | 8 | +$424 | +$148 | $70,472 | 25% | View → |
| Highlander Hybrid | 8 | +$436 | +$403 | $58,892 | 25% | View → |
| RAM ProMaster | 6 | -$4,000 | -$3,998 | $52,805 | 100% | View → |
| K4 | 5 | -$615 | -$573 | $25,125 | 100% | View → |
| Highlander | 5 | +$338 | +$150 | $57,611 | 20% | View → |
| LYRIQ | 5 | $0 | +$208 | $77,088 | 100% | View → |
| Mustang Mach-E | 5 | -$3,500 | -$3,481 | $52,795 | 100% | View → |
| Corvette Stingray | 5 | $0 | +$85 | $94,753 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in South Dakota and refreshed every 24 hours.
We only include models with at least five active listings in South Dakota so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate