Rhode Island Dealer Markups & New Car Prices
Live markup data from 30 Rhode Island dealers across 5,053 active listings. Updated daily.
The short version
Rhode Island dealers are charging an average markup of -$1,034 over sticker, which is slightly higher than the national average of -$1,535 (a 33% premium). Of 5,053 current listings, 74.9% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Rhode Island
| Model | Listings | Avg markup (RI) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAV4 | 325 | +$260 | +$554 | $43,289 | 37.8% | View → |
| Grand Cherokee | 289 | -$3,397 | -$3,350 | $48,440 | 100% | View → |
| Tacoma | 267 | -$265 | -$527 | $48,254 | 52.8% | View → |
| Silverado 1500 | 203 | -$85 | -$85 | $66,250 | 100% | View → |
| Wrangler | 188 | -$3,112 | -$3,294 | $52,270 | 100% | View → |
| Corolla | 183 | +$236 | +$235 | $26,211 | 39.9% | View → |
| Forester | 176 | -$95 | -$719 | $37,344 | 56.9% | View → |
| Camry | 174 | +$191 | +$39 | $37,729 | 44.8% | View → |
| Sierra 1500 | 154 | -$1,375 | -$2,237 | $66,529 | 97.4% | View → |
| RAM 1500 | 147 | -$5,482 | -$5,531 | $63,430 | 100% | View → |
| Tundra | 137 | -$803 | -$1,665 | $69,122 | 49.6% | View → |
| F-150 | 132 | -$4,640 | -$4,199 | $60,278 | 100% | View → |
| Corolla Cross | 129 | +$313 | +$226 | $33,521 | 31.8% | View → |
| Super Duty | 117 | -$2,188 | -$2,172 | $82,195 | 100% | View → |
| Outback | 110 | -$303 | -$1,251 | $40,066 | 60.8% | View → |
| Compass | 86 | -$2,013 | -$2,177 | $35,605 | 100% | View → |
| Sienna | 79 | +$212 | +$406 | $54,190 | 49.4% | View → |
| Explorer | 79 | -$1,177 | -$2,238 | $53,425 | 100% | View → |
| Sportage | 76 | -$689 | -$752 | $35,366 | 100% | View → |
| Crosstrek | 70 | -$283 | -$897 | $36,745 | 66.7% | View → |
| RAM 2500 | 65 | -$2,854 | -$3,739 | $69,745 | 100% | View → |
| Sierra 2500 HD | 63 | -$1,612 | -$2,978 | $87,775 | 100% | View → |
| Cherokee | 60 | -$3,900 | -$3,572 | $39,410 | 100% | View → |
| Seltos | 59 | -$585 | -$652 | $30,910 | 100% | View → |
| Grand Highlander Hybrid | 58 | +$281 | +$536 | $59,537 | 32.8% | View → |
| Bronco | 58 | -$2,957 | -$2,872 | $50,190 | 100% | View → |
| Grand Highlander | 58 | +$287 | +$282 | $56,745 | 31% | View → |
| Sportage Hybrid | 58 | -$800 | -$834 | $37,270 | 100% | View → |
| Terrain | 55 | +$784 | -$379 | $43,385 | 83.6% | View → |
| GV70 | 53 | +$1,308 | +$1,203 | $62,770 | 0% | View → |
| Nautilus | 49 | +$4,000 | +$4,000 | $70,490 | 0% | View → |
| Envision | 48 | $0 | -$214 | $49,100 | 100% | View → |
| Bronco Sport | 46 | -$2,310 | -$2,503 | $35,383 | 100% | View → |
| K5 | 45 | -$625 | -$690 | $32,451 | 100% | View → |
| Acadia | 40 | -$888 | -$1,225 | $55,345 | 100% | View → |
| Durango | 40 | -$1,100 | -$791 | $49,780 | 100% | View → |
| Canyon | 38 | +$266 | -$1,256 | $52,210 | 97.1% | View → |
| 4Runner | 37 | +$146 | +$8 | $59,848 | 64.9% | View → |
| Telluride | 37 | -$1,210 | -$1,259 | $52,913 | 100% | View → |
| Envista | 33 | $0 | -$150 | $30,575 | 100% | View → |
| Telluride Hybrid | 33 | -$1,402 | -$1,543 | $55,799 | 100% | View → |
| Yukon XL | 30 | -$1,063 | -$1,823 | $99,575 | 100% | View → |
| Silverado 2500 HD | 30 | $0 | -$202 | $70,727 | 100% | View → |
| Enclave | 29 | $0 | -$330 | $59,255 | 100% | View → |
| RAM ProMaster | 29 | -$3,448 | -$3,909 | $52,805 | 100% | View → |
| NX | 28 | -$1,218 | -$23 | $52,589 | 100% | View → |
| Maverick | 28 | -$1,268 | -$946 | $36,575 | 100% | View → |
| Ranger | 28 | -$2,000 | -$2,005 | $42,400 | 100% | View → |
| K4 | 27 | -$495 | -$569 | $24,812 | 100% | View → |
| Land Cruiser | 26 | +$193 | +$360 | $73,159 | 53.8% | View → |
| TX | 24 | -$1,479 | -$165 | $66,548 | 95.8% | View → |
| Encore GX | 23 | $0 | -$141 | $32,880 | 100% | View → |
| Ascent | 23 | -$1,619 | -$1,092 | $46,734 | 63.6% | View → |
| Navigator | 23 | +$3,565 | +$3,001 | $115,340 | 0% | View → |
| Gladiator | 23 | -$4,679 | -$5,249 | $50,243 | 100% | View → |
| Yukon | 22 | -$609 | -$1,111 | $96,985 | 95.5% | View → |
| Grand Wagoneer | 22 | -$477 | -$353 | $82,655 | 100% | View → |
| CT5 | 22 | +$373 | +$213 | $60,090 | 95.5% | View → |
| Sorento | 21 | -$858 | -$894 | $41,539 | 100% | View → |
| Highlander Hybrid | 21 | +$300 | +$410 | $58,333 | 28.6% | View → |
| GV80 | 19 | +$1,622 | +$1,479 | $85,115 | 0% | View → |
| XT5 | 19 | $0 | -$48 | $59,895 | 100% | View → |
| Sequoia | 19 | -$473 | -$816 | $86,648 | 57.9% | View → |
| Charger | 19 | -$5,268 | -$4,421 | $58,700 | 100% | View → |
| RAM 3500 | 17 | -$5,774 | -$4,459 | $78,090 | 100% | View → |
| Carnival | 15 | -$848 | -$1,086 | $41,039 | 100% | View → |
| Impreza | 15 | +$250 | -$640 | $31,050 | 33.3% | View → |
| 4Runner Hybrid | 15 | +$84 | +$143 | $65,724 | 80% | View → |
| RX | 15 | -$1,219 | -$27 | $66,728 | 86.7% | View → |
| Aviator | 14 | +$6,000 | +$5,181 | $71,385 | 0% | View → |
| Mustang | 14 | -$1,821 | -$1,892 | $45,048 | 100% | View → |
| Carnival Hybrid | 13 | -$1,108 | -$1,281 | $49,608 | 100% | View → |
| Silverado 3500 HD | 13 | $0 | -$41 | $85,670 | 100% | View → |
| Prius | 12 | +$291 | +$63 | $36,866 | 33.3% | View → |
| Highlander | 12 | +$258 | +$168 | $55,135 | 25% | View → |
| RX Hybrid | 12 | +$317 | +$403 | $66,614 | 8.3% | View → |
| Expedition | 12 | -$83 | -$229 | $89,228 | 100% | View → |
| GR86 | 10 | +$210 | +$191 | $38,749 | 50% | View → |
| G70 | 10 | +$1,013 | +$942 | $55,450 | 10% | View → |
| Pacifica | 10 | -$3,350 | -$3,150 | $44,355 | 100% | View → |
| GR Corolla | 9 | +$278 | +$58 | $45,798 | 33.3% | View → |
| RAM 5500 Chassis Cab | 9 | -$2,056 | -$1,869 | $80,245 | 100% | View → |
| Vistiq | 8 | $0 | +$176 | $81,615 | 100% | View → |
| K4 Hatchback | 8 | -$768 | -$760 | $31,819 | 100% | View → |
| Niro | 7 | -$560 | -$679 | $31,833 | 100% | View → |
| RAM 3500 Chassis Cab | 7 | -$2,500 | -$1,940 | $59,515 | 100% | View → |
| Sierra 3500 HD | 6 | -$1,983 | -$2,721 | $101,026 | 100% | View → |
| WRX | 6 | -$525 | -$823 | $39,517 | 66.7% | View → |
| Escalade | 5 | $0 | +$57 | $130,390 | 100% | View → |
| Sorento Hybrid | 5 | -$1,020 | -$1,109 | $47,492 | 100% | View → |
| ES 300h Hybrid | 5 | +$71 | +$369 | $56,360 | 20% | View → |
| Corvette Stingray | 5 | +$1,493 | +$193 | $86,290 | 80% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Rhode Island and refreshed every 24 hours.
We only include models with at least five active listings in Rhode Island so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate