Oregon Dealer Markups & New Car Prices
Live markup data from 178 Oregon dealers across 23,066 active listings. Updated daily.
Active listings
23,066
Avg markup in state
-$1,544
National avg markup
-$1,790
% priced below MSRP
91.3%
The short version
Oregon dealers are charging an average markup of -$1,544 over sticker, which is roughly in line with the national average of -$1,790 (a 14% premium). Of 23,066 current listings, 91.3% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Oregon
| Model | Listings | Avg markup (OR) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Tacoma | 1,079 | -$872 | -$672 | $44,088 | 87.8% | View → |
| RAV4 | 943 | +$38 | +$604 | $40,769 | 84.1% | View → |
| Crosstrek | 913 | -$632 | -$778 | $36,091 | 77.3% | View → |
| Tundra | 894 | -$1,437 | -$1,355 | $64,980 | 91.9% | View → |
| Super Duty | 811 | -$1,029 | -$805 | $85,385 | 100% | View → |
| Forester | 772 | -$814 | -$912 | $38,651 | 79.2% | View → |
| RAM 1500 | 705 | -$7,108 | -$7,556 | $58,459 | 100% | View → |
| Outback | 693 | -$1,328 | -$1,341 | $47,066 | 72.5% | View → |
| F-150 | 611 | -$4,377 | -$3,978 | $61,790 | 100% | View → |
| RAM 2500 | 519 | -$1,761 | -$2,112 | $76,845 | 100% | View → |
| Camry | 497 | -$372 | -$145 | $37,965 | 89.5% | View → |
| Grand Highlander | 464 | -$18 | +$417 | $58,433 | 86.4% | View → |
| Wrangler | 430 | -$2,647 | -$3,129 | $53,215 | 100% | View → |
| Maverick | 384 | -$954 | -$667 | $37,615 | 100% | View → |
| Bronco Sport | 375 | -$2,120 | -$2,020 | $37,030 | 100% | View → |
| Santa Fe Hybrid | 373 | — | — | $0 | — | View → |
| Grand Cherokee | 372 | -$4,075 | -$4,355 | $48,300 | 100% | View → |
| Corolla | 364 | -$136 | +$142 | $29,043 | 86.5% | View → |
| RAM 3500 | 363 | -$1,972 | -$2,375 | $83,770 | 100% | View → |
| Bronco | 314 | -$2,764 | -$2,458 | $56,903 | 100% | View → |
| Explorer | 308 | -$4,021 | -$4,124 | $55,565 | 100% | View → |
| IONIQ 5 | 303 | — | — | $0 | — | View → |
| Corolla Cross | 302 | -$109 | +$230 | $34,194 | 87.4% | View → |
| Sienna | 290 | +$72 | +$531 | $54,128 | 83.4% | View → |
| 4Runner | 288 | -$533 | -$152 | $56,524 | 83.3% | View → |
| Sportage Hybrid | 269 | -$1,094 | -$839 | $36,056 | 100% | View → |
| Tacoma Hybrid | 256 | -$1,807 | -$1,016 | $56,332 | 93.8% | View → |
| Gladiator | 241 | -$5,022 | -$4,559 | $51,962 | 100% | View → |
| Land Cruiser | 231 | +$12 | +$378 | $72,910 | 78.8% | View → |
| Sierra 1500 | 230 | -$2,381 | -$1,923 | $69,580 | 93.4% | View → |
| CR-V | 224 | — | — | $0 | — | View → |
| Tucson | 209 | — | — | $0 | — | View → |
| Ascent | 202 | -$733 | -$1,621 | $50,912 | 77% | View → |
| Silverado 1500 | 202 | +$390 | -$123 | $67,343 | 96.5% | View → |
| HR-V | 186 | — | — | $0 | — | View → |
| Sequoia | 170 | -$699 | -$248 | $86,382 | 84.7% | View → |
| Sorento | 168 | -$1,340 | -$923 | $41,739 | 100% | View → |
| Santa Fe | 165 | — | — | $0 | — | View → |
| Cherokee | 162 | -$2,485 | -$2,475 | $40,315 | 100% | View → |
| Sportage | 159 | -$1,100 | -$776 | $34,828 | 100% | View → |
| Tucson Hybrid | 157 | — | — | $0 | — | View → |
| Telluride | 148 | -$1,819 | -$1,373 | $54,211 | 100% | View → |
| Sorento Hybrid | 146 | -$1,400 | -$1,086 | $47,207 | 100% | View → |
| Telluride Hybrid | 145 | -$1,963 | -$1,613 | $56,536 | 100% | View → |
| EV6 | 145 | -$1,400 | -$1,194 | $46,886 | 100% | View → |
| Accord | 145 | — | — | $0 | — | View → |
| Ranger | 143 | -$2,259 | -$2,232 | $42,565 | 100% | View → |
| EV9 | 141 | -$2,120 | -$1,829 | $70,982 | 100% | View → |
| Seltos | 138 | -$887 | -$650 | $29,778 | 100% | View → |
| Palisade | 136 | — | — | $0 | — | View → |
| Sierra 2500 HD | 134 | -$3,436 | -$2,645 | $83,705 | 99.3% | View → |
| MDX | 132 | — | — | $0 | — | View → |
| Sierra 3500 HD | 132 | -$2,508 | -$2,122 | $91,513 | 97.7% | View → |
| Palisade Hybrid | 131 | — | — | $0 | — | View → |
| Ridgeline | 128 | — | — | $0 | — | View → |
| Expedition | 126 | -$71 | -$164 | $85,990 | 100% | View → |
| K4 | 125 | -$686 | -$555 | $24,421 | 100% | View → |
| 4Runner Hybrid | 119 | -$933 | -$205 | $64,584 | 79% | View → |
| Elantra | 117 | — | — | $0 | — | View → |
| Durango | 111 | -$405 | -$487 | $50,005 | 100% | View → |
| Niro | 107 | -$894 | -$663 | $31,504 | 100% | View → |
| Niro EV | 107 | -$1,164 | -$1,062 | $41,943 | 100% | View → |
| Compass | 104 | -$1,448 | -$1,943 | $33,955 | 100% | View → |
| Charger | 102 | -$6,719 | -$5,416 | $54,675 | 100% | View → |
| Mustang Mach-E | 99 | -$5,202 | -$5,169 | $51,145 | 100% | View → |
| Grand Wagoneer | 99 | $0 | -$158 | $82,480 | 100% | View → |
| Prologue | 96 | — | — | $0 | — | View → |
| Silverado 2500 HD | 95 | -$106 | -$195 | $79,320 | 96.8% | View → |
| Carnival Hybrid | 92 | -$1,450 | -$1,175 | $44,913 | 100% | View → |
| Pacifica | 87 | -$5,500 | -$5,490 | $45,280 | 100% | View → |
| Pilot | 87 | — | — | $0 | — | View → |
| K5 | 84 | -$936 | -$717 | $31,779 | 100% | View → |
| Impreza | 82 | -$539 | -$652 | $29,286 | 77.5% | View → |
| WRX | 82 | -$339 | -$482 | $36,291 | 61.5% | View → |
| Silverado 3500 HD | 82 | +$125 | +$40 | $87,008 | 98.8% | View → |
| Yukon | 81 | -$884 | -$786 | $92,776 | 92.4% | View → |
| Civic Hatchback | 80 | — | — | $0 | — | View → |
| Tucson PHEV | 80 | — | — | $0 | — | View → |
| Odyssey | 79 | — | — | $0 | — | View → |
| Canyon | 79 | -$950 | -$895 | $49,280 | 97.5% | View → |
| Acadia | 78 | -$1,411 | -$1,533 | $52,945 | 92.3% | View → |
| Terrain | 75 | -$798 | -$685 | $40,520 | 98.7% | View → |
| Carnival | 71 | -$1,475 | -$1,088 | $43,117 | 100% | View → |
| Civic Sedan | 65 | — | — | $0 | — | View → |
| Kona | 65 | — | — | $0 | — | View → |
| Highlander Hybrid | 64 | -$63 | +$357 | $58,872 | 87.5% | View → |
| Yukon XL | 62 | -$1,650 | -$1,147 | $97,022 | 93.5% | View → |
| Highlander | 62 | -$183 | +$226 | $57,122 | 82.3% | View → |
| Santa Cruz | 62 | — | — | $0 | — | View → |
| GR Corolla | 61 | +$53 | +$208 | $43,948 | 72.1% | View → |
| Venue | 60 | — | — | $0 | — | View → |
| Passport | 59 | — | — | $0 | — | View → |
| ADX | 58 | — | — | $0 | — | View → |
| Mustang | 58 | -$2,603 | -$2,584 | $42,425 | 100% | View → |
| Sonata | 57 | — | — | $0 | — | View → |
| RX | 54 | -$62 | -$83 | $62,835 | 98.1% | View → |
| RAM ProMaster | 54 | -$4,000 | -$3,788 | $51,920 | 100% | View → |
| Integra | 53 | — | — | $0 | — | View → |
| RDX | 46 | — | — | $0 | — | View → |
| Prius | 45 | -$83 | -$3 | $35,549 | 80% | View → |
| Sportage Plug-in Hybrid | 43 | -$1,087 | -$897 | $42,581 | 100% | View → |
| Navigator | 41 | +$732 | +$1,801 | $115,610 | 75.6% | View → |
| GV70 | 38 | +$1,267 | +$1,268 | $62,773 | 2.6% | View → |
| GV80 | 36 | +$1,695 | +$1,538 | $79,225 | 0% | View → |
| RAM 5500 Chassis Cab | 35 | -$2,500 | -$2,363 | $82,030 | 100% | View → |
| Elantra N | 35 | — | — | $0 | — | View → |
| Nautilus | 34 | +$5,000 | +$5,000 | $76,005 | 0% | View → |
| Trailseeker | 33 | +$426 | -$282 | $42,044 | 75% | View → |
| Envista | 32 | -$365 | -$220 | $27,880 | 100% | View → |
| IONIQ 9 | 31 | — | — | $0 | — | View → |
| K4 Hatchback | 29 | -$935 | -$766 | $28,304 | 100% | View → |
| NX | 28 | -$64 | -$73 | $53,629 | 96.4% | View → |
| GR86 | 28 | -$95 | +$173 | $37,199 | 78.6% | View → |
| TX | 27 | $0 | -$204 | $68,499 | 100% | View → |
| Envision | 24 | -$208 | -$289 | $48,588 | 100% | View → |
| Enclave | 23 | $0 | -$332 | $58,555 | 100% | View → |
| RAM 3500 Chassis Cab | 23 | -$2,500 | -$2,393 | $73,425 | 100% | View → |
| Encore GX | 22 | -$45 | -$146 | $32,438 | 100% | View → |
| Grand Highlander Hybrid | 19 | +$268 | +$387 | $59,377 | 68.4% | View → |
| LYRIQ | 19 | +$17 | -$51 | $81,890 | 94.7% | View → |
| Aviator | 17 | +$5,000 | +$5,000 | $87,550 | 0% | View → |
| IS | 16 | -$4 | -$108 | $52,915 | 100% | View → |
| NX Hybrid | 16 | $0 | +$287 | $55,856 | 100% | View → |
| RX Hybrid | 16 | $0 | +$222 | $63,887 | 100% | View → |
| Corvette Stingray | 14 | -$1,326 | +$433 | $97,685 | 100% | View → |
| NX 450h+ Plug-in | 13 | -$250 | +$26 | $64,988 | 100% | View → |
| ES | 13 | -$567 | +$106 | $54,418 | 100% | View → |
| G70 | 13 | +$800 | +$903 | $57,430 | 7.7% | View → |
| Optiq | 13 | -$231 | +$109 | $58,376 | 76.9% | View → |
| RZ Electric | 13 | $0 | -$244 | $57,354 | 100% | View → |
| Escalade | 10 | $0 | +$154 | $130,970 | 100% | View → |
| Sierra EV | 10 | -$3,859 | -$3,060 | $60,243 | 90% | View → |
| BRZ | 9 | -$214 | -$429 | $40,138 | 88.9% | View → |
| XT5 | 9 | -$222 | -$70 | $60,520 | 100% | View → |
| TX 500h Hybrid | 9 | $0 | -$166 | $77,627 | 100% | View → |
| Solterra | 8 | +$1,285 | -$480 | $45,257 | 42.9% | View → |
| GV80 Coupe | 8 | +$1,203 | +$1,170 | $90,390 | 0% | View → |
| Voyager | 7 | -$2,750 | -$2,665 | $40,365 | 100% | View → |
| CT5 | 6 | +$167 | +$132 | $60,088 | 50% | View → |
| Corvette Z06 | 6 | -$1,500 | -$59 | $145,293 | 100% | View → |
| Sorento Plug-in Hybrid | 6 | -$1,009 | -$785 | $51,643 | 100% | View → |
| Escalade IQ | 5 | $0 | -$206 | $150,765 | 100% | View → |
| Escalade IQL | 5 | +$1,453 | -$108 | $154,335 | 80% | View → |
| Civic Type R | 5 | — | — | $0 | — | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Oregon and refreshed every 24 hours.
We only include models with at least five active listings in Oregon so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate