Nevada Dealer Markups & New Car Prices
Live markup data from 74 Nevada dealers across 16,187 active listings. Updated daily.
Active listings
16,187
Avg markup in state
-$1,060
National avg markup
-$1,790
% priced below MSRP
75.3%
The short version
Nevada dealers are charging an average markup of -$1,060 over sticker, which is slightly higher than the national average of -$1,790 (a 41% premium). Of 16,187 current listings, 75.3% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Nevada
| Model | Listings | Avg markup (NV) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 651 | -$7,668 | -$7,556 | $58,884 | 100% | View → |
| Tacoma | 588 | -$289 | -$672 | $45,937 | 68.5% | View → |
| Camry | 570 | +$2,011 | -$145 | $37,673 | 10.2% | View → |
| Wrangler | 388 | -$2,968 | -$3,129 | $53,143 | 100% | View → |
| Tundra | 364 | -$1,045 | -$1,355 | $68,390 | 58.2% | View → |
| RAV4 | 348 | +$2,234 | +$604 | $42,791 | 4.3% | View → |
| Crosstrek | 330 | -$877 | -$778 | $35,865 | 87.7% | View → |
| Outback | 322 | -$1,631 | -$1,341 | $45,452 | 99% | View → |
| F-150 | 311 | -$3,955 | -$3,978 | $61,720 | 100% | View → |
| Corolla | 290 | +$2,306 | +$142 | $28,515 | 4.5% | View → |
| Silverado 1500 | 290 | +$483 | -$123 | $65,665 | 81.7% | View → |
| RAM 2500 | 273 | -$1,645 | -$2,112 | $75,855 | 100% | View → |
| Santa Fe Hybrid | 271 | — | — | $0 | — | View → |
| Accord | 264 | — | — | $0 | — | View → |
| Elantra | 261 | — | — | $0 | — | View → |
| Grand Cherokee | 252 | -$4,306 | -$4,355 | $46,405 | 100% | View → |
| Explorer | 228 | -$4,068 | -$4,124 | $48,175 | 100% | View → |
| Sierra 1500 | 221 | +$33 | -$1,923 | $72,360 | 96.8% | View → |
| Bronco | 214 | -$2,023 | -$2,458 | $56,985 | 100% | View → |
| Palisade | 205 | — | — | $0 | — | View → |
| 4Runner | 197 | +$1,890 | -$152 | $59,777 | 9.1% | View → |
| CR-V | 197 | — | — | $0 | — | View → |
| Sportage Hybrid | 194 | -$1,097 | -$839 | $36,707 | 100% | View → |
| Charger | 192 | -$6,842 | -$5,416 | $53,705 | 100% | View → |
| Forester | 188 | -$1,182 | -$912 | $39,238 | 82.2% | View → |
| Palisade Hybrid | 187 | — | — | $0 | — | View → |
| Sorento | 183 | -$1,183 | -$923 | $38,078 | 100% | View → |
| RAM 3500 | 180 | -$1,900 | -$2,375 | $80,490 | 100% | View → |
| Bronco Sport | 179 | -$1,908 | -$2,020 | $36,780 | 100% | View → |
| Durango | 175 | -$543 | -$487 | $48,305 | 100% | View → |
| Grand Highlander | 175 | +$2,107 | +$417 | $60,370 | 6.3% | View → |
| HR-V | 174 | — | — | $0 | — | View → |
| Seltos | 170 | -$816 | -$650 | $30,238 | 100% | View → |
| Tucson | 165 | — | — | $0 | — | View → |
| Gladiator | 162 | -$4,889 | -$4,559 | $51,435 | 100% | View → |
| Santa Fe | 157 | — | — | $0 | — | View → |
| Super Duty | 157 | -$675 | -$805 | $91,880 | 100% | View → |
| Compass | 156 | -$1,543 | -$1,943 | $32,980 | 100% | View → |
| K5 | 152 | -$846 | -$717 | $29,929 | 100% | View → |
| K4 | 152 | -$692 | -$555 | $24,421 | 100% | View → |
| Sportage | 151 | -$1,043 | -$776 | $33,057 | 100% | View → |
| Maverick | 149 | -$544 | -$667 | $33,490 | 100% | View → |
| Corolla Cross | 148 | +$2,197 | +$230 | $36,698 | 5.4% | View → |
| GV70 | 140 | +$1,389 | +$1,268 | $59,430 | 0% | View → |
| Silverado 2500 HD | 138 | +$931 | -$195 | $71,747 | 77.2% | View → |
| Sierra 2500 HD | 131 | -$2,216 | -$2,645 | $87,439 | 96.9% | View → |
| Kona | 131 | — | — | $0 | — | View → |
| Sonata | 127 | — | — | $0 | — | View → |
| MDX | 127 | — | — | $0 | — | View → |
| Civic Sedan | 126 | — | — | $0 | — | View → |
| Carnival Hybrid | 120 | -$1,446 | -$1,175 | $45,067 | 100% | View → |
| Tucson Hybrid | 120 | — | — | $0 | — | View → |
| Sienna | 119 | +$2,167 | +$531 | $56,593 | 8.4% | View → |
| Tacoma Hybrid | 115 | -$879 | -$1,016 | $57,492 | 67% | View → |
| Telluride Hybrid | 108 | -$1,979 | -$1,613 | $55,658 | 100% | View → |
| Cherokee | 108 | -$2,500 | -$2,475 | $40,090 | 100% | View → |
| Ridgeline | 106 | — | — | $0 | — | View → |
| Sorento Hybrid | 103 | -$1,367 | -$1,086 | $43,692 | 100% | View → |
| Prologue | 95 | — | — | $0 | — | View → |
| Carnival | 95 | -$1,297 | -$1,088 | $42,757 | 100% | View → |
| Mustang | 94 | -$2,441 | -$2,584 | $40,025 | 100% | View → |
| Mustang Mach-E | 94 | -$5,043 | -$5,169 | $47,235 | 100% | View → |
| Land Cruiser | 90 | +$1,949 | +$378 | $74,311 | 13.3% | View → |
| Sequoia | 87 | +$1,428 | -$248 | $87,824 | 27.6% | View → |
| IONIQ 5 | 82 | — | — | $0 | — | View → |
| Venue | 81 | — | — | $0 | — | View → |
| Ranger | 78 | -$2,000 | -$2,232 | $42,445 | 100% | View → |
| Ascent | 76 | -$1,872 | -$1,621 | $50,452 | 75% | View → |
| 4Runner Hybrid | 75 | +$1,776 | -$205 | $67,872 | 17.3% | View → |
| Civic Hatchback | 75 | — | — | $0 | — | View → |
| Navigator | 73 | +$1,479 | +$1,801 | $115,380 | 50.7% | View → |
| Sierra 3500 HD | 73 | -$1,959 | -$2,122 | $89,539 | 100% | View → |
| WRX | 72 | -$1,262 | -$482 | $35,798 | 98.4% | View → |
| Acadia | 69 | -$998 | -$1,533 | $54,565 | 95.7% | View → |
| Pacifica | 67 | -$5,500 | -$5,490 | $45,780 | 100% | View → |
| RX | 65 | +$2,017 | -$83 | $64,958 | 49.2% | View → |
| Grand Wagoneer | 65 | $0 | -$158 | $79,545 | 100% | View → |
| Terrain | 65 | -$254 | -$685 | $42,685 | 95.4% | View → |
| LYRIQ | 62 | -$187 | -$51 | $71,819 | 100% | View → |
| ADX | 60 | — | — | $0 | — | View → |
| Integra | 60 | — | — | $0 | — | View → |
| G70 | 60 | +$983 | +$903 | $50,988 | 0% | View → |
| GV80 | 60 | +$1,623 | +$1,538 | $84,695 | 0% | View → |
| Pilot | 59 | — | — | $0 | — | View → |
| Canyon | 58 | -$781 | -$895 | $48,089 | 96.6% | View → |
| Telluride | 58 | -$1,771 | -$1,373 | $52,869 | 100% | View → |
| Passport | 58 | — | — | $0 | — | View → |
| Expedition | 57 | -$53 | -$164 | $85,060 | 100% | View → |
| Odyssey | 56 | — | — | $0 | — | View → |
| Envista | 56 | $0 | -$220 | $29,463 | 100% | View → |
| Yukon XL | 54 | +$12 | -$1,147 | $95,743 | 88.9% | View → |
| Aviator | 53 | +$5,000 | +$5,000 | $78,355 | 0% | View → |
| Optiq | 52 | -$62 | +$109 | $59,619 | 100% | View → |
| Nautilus | 51 | +$5,000 | +$5,000 | $72,740 | 0% | View → |
| Encore GX | 49 | $0 | -$146 | $30,380 | 100% | View → |
| Silverado 3500 HD | 48 | +$416 | +$40 | $83,182 | 91.7% | View → |
| EV6 | 48 | -$1,300 | -$1,194 | $45,899 | 100% | View → |
| Enclave | 48 | $0 | -$332 | $58,115 | 100% | View → |
| Envision | 47 | -$319 | -$289 | $48,835 | 100% | View → |
| Yukon | 45 | +$180 | -$786 | $98,465 | 97.7% | View → |
| Impreza | 45 | -$1,106 | -$652 | $29,488 | 100% | View → |
| RDX | 44 | — | — | $0 | — | View → |
| CT5 | 43 | +$362 | +$132 | $58,132 | 93% | View → |
| Niro | 42 | -$838 | -$663 | $30,072 | 100% | View → |
| Escape | 41 | -$5,000 | -$5,278 | $30,020 | 100% | View → |
| EV9 | 41 | -$2,068 | -$1,829 | $70,628 | 100% | View → |
| TX | 38 | +$2,312 | -$204 | $70,544 | 44.7% | View → |
| NX | 38 | +$1,651 | -$73 | $54,078 | 60.5% | View → |
| IS | 38 | +$493 | -$108 | $54,961 | 86.8% | View → |
| XT5 | 37 | -$265 | -$70 | $58,865 | 100% | View → |
| Santa Cruz | 32 | — | — | $0 | — | View → |
| TX 500h Hybrid | 31 | +$2,159 | -$166 | $80,824 | 48.4% | View → |
| Highlander | 27 | +$1,969 | +$226 | $57,351 | 7.4% | View → |
| NX 450h+ Plug-in | 25 | +$3,434 | +$26 | $72,477 | 16% | View → |
| RX Hybrid | 25 | +$837 | +$222 | $67,133 | 80% | View → |
| GV80 Coupe | 22 | +$1,148 | +$1,170 | $90,510 | 0% | View → |
| K4 Hatchback | 22 | -$822 | -$766 | $26,234 | 100% | View → |
| Niro EV | 21 | -$1,272 | -$1,062 | $41,597 | 100% | View → |
| Elantra N | 20 | — | — | $0 | — | View → |
| Civic Si | 18 | — | — | $0 | — | View → |
| GR Corolla | 18 | +$1,197 | +$208 | $49,822 | 61.1% | View → |
| GX | 17 | $0 | +$1,145 | $88,576 | 100% | View → |
| IONIQ 9 | 17 | — | — | $0 | — | View → |
| NX Hybrid | 16 | +$1,046 | +$287 | $55,780 | 75% | View → |
| RAM ProMaster | 16 | -$3,500 | -$3,788 | $53,543 | 100% | View → |
| Hummer EV SUV | 14 | -$2,357 | -$3,910 | $99,942 | 100% | View → |
| Escalade | 14 | +$1,337 | +$154 | $130,956 | 85.7% | View → |
| Vistiq | 14 | +$93 | +$33 | $83,055 | 42.9% | View → |
| RZ Electric | 13 | +$1,186 | -$244 | $54,188 | 69.2% | View → |
| Highlander Hybrid | 13 | +$1,535 | +$357 | $58,997 | 30.8% | View → |
| Prius | 13 | +$808 | -$3 | $38,633 | 53.8% | View → |
| Corvette Stingray | 11 | +$1,051 | +$433 | $85,590 | 81.8% | View → |
| CT5-V | 11 | -$1 | +$681 | $72,111 | 100% | View → |
| Tucson PHEV | 10 | — | — | $0 | — | View → |
| Corvette Z06 | 10 | +$796 | -$59 | $135,532 | 90% | View → |
| Escalade IQL | 9 | -$432 | -$108 | $140,445 | 88.9% | View → |
| Trailseeker | 9 | -$834 | -$282 | $40,815 | 100% | View → |
| RAM 3500 Chassis Cab | 9 | -$1,944 | -$2,393 | $69,670 | 100% | View → |
| CT4 | 9 | +$665 | +$859 | $49,161 | 88.9% | View → |
| ES | 9 | +$930 | +$106 | $57,568 | 77.8% | View → |
| Sorento Plug-in Hybrid | 8 | -$1,317 | -$785 | $49,123 | 100% | View → |
| RX 450h+ Plug-in | 8 | +$1,625 | +$58 | $76,847 | 50% | View → |
| GR86 | 8 | +$929 | +$173 | $38,097 | 37.5% | View → |
| LX | 8 | +$1,569 | +$90 | $120,448 | 62.5% | View → |
| BRZ | 7 | -$579 | -$429 | $38,889 | 85.7% | View → |
| Escalade ESV | 7 | -$2 | +$66 | $135,390 | 100% | View → |
| Sportage Plug-in Hybrid | 7 | -$1,106 | -$897 | $41,699 | 100% | View → |
| RX 500h F SPORT | 6 | +$2,789 | +$210 | $80,909 | 33.3% | View → |
| Escalade IQ | 6 | -$566 | -$206 | $141,710 | 100% | View → |
| LX 700h Hybrid | 6 | +$2,789 | -$114 | $127,239 | 33.3% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Nevada and refreshed every 24 hours.
We only include models with at least five active listings in Nevada so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate