Nebraska Dealer Markups & New Car Prices
Live markup data from 137 Nebraska dealers across 11,649 active listings. Updated daily.
The short version
Nebraska dealers are charging an average markup of -$1,948 over sticker, which is slightly lower than the national average of -$1,507 (a 29% discount). Of 11,649 current listings, 96.5% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Nebraska
| Model | Listings | Avg markup (NE) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Silverado 1500 | 904 | -$51 | -$83 | $62,314 | 99.9% | View → |
| RAM 1500 | 817 | -$5,657 | -$5,491 | $61,465 | 100% | View → |
| F-150 | 671 | -$4,086 | -$4,161 | $64,105 | 100% | View → |
| Grand Cherokee | 618 | -$3,441 | -$3,299 | $48,768 | 100% | View → |
| Super Duty | 537 | -$1,902 | -$2,057 | $80,190 | 100% | View → |
| Sierra 1500 | 520 | -$3,170 | -$2,250 | $67,245 | 99.6% | View → |
| Silverado 2500 HD | 376 | -$357 | -$203 | $76,290 | 99.7% | View → |
| Explorer | 334 | -$1,942 | -$2,097 | $57,543 | 100% | View → |
| Tacoma | 273 | -$972 | -$530 | $48,948 | 98.9% | View → |
| Wrangler | 266 | -$3,376 | -$3,270 | $49,850 | 100% | View → |
| Compass | 228 | -$1,988 | -$2,164 | $34,553 | 100% | View → |
| Outback | 226 | -$1,819 | -$1,251 | $44,754 | 97.3% | View → |
| Tundra | 218 | -$2,468 | -$1,644 | $67,748 | 99.1% | View → |
| RAM 2500 | 207 | -$3,500 | -$3,670 | $73,370 | 100% | View → |
| Sierra 2500 HD | 200 | -$4,074 | -$2,984 | $86,047 | 99.5% | View → |
| RAV4 | 200 | +$15 | +$551 | $42,490 | 94% | View → |
| Forester | 194 | -$1,629 | -$719 | $37,465 | 94.8% | View → |
| Acadia | 193 | -$976 | -$1,197 | $57,477 | 96.8% | View → |
| Bronco Sport | 177 | -$2,750 | -$2,454 | $34,620 | 100% | View → |
| Expedition | 163 | -$248 | -$219 | $85,330 | 100% | View → |
| Grand Wagoneer | 158 | -$370 | -$351 | $78,850 | 100% | View → |
| Bronco | 158 | -$2,829 | -$2,813 | $51,905 | 100% | View → |
| Camry | 157 | -$425 | +$32 | $36,894 | 93.6% | View → |
| Gladiator | 149 | -$3,530 | -$5,233 | $47,443 | 100% | View → |
| Seltos | 133 | -$860 | -$653 | $30,343 | 100% | View → |
| Enclave | 131 | -$146 | -$330 | $59,255 | 100% | View → |
| Crosstrek | 128 | -$1,516 | -$897 | $35,507 | 96.9% | View → |
| Sportage | 124 | -$1,014 | -$752 | $33,898 | 100% | View → |
| Pacifica | 117 | -$3,504 | -$3,150 | $48,250 | 100% | View → |
| Maverick | 110 | -$1,095 | -$955 | $36,130 | 100% | View → |
| Yukon | 107 | -$530 | -$1,101 | $96,615 | 96.1% | View → |
| Sienna | 104 | -$24 | +$395 | $56,928 | 97.1% | View → |
| Yukon XL | 103 | -$2,404 | -$1,812 | $95,820 | 95.1% | View → |
| Nautilus | 101 | +$4,000 | +$4,000 | $74,140 | 0% | View → |
| Cherokee | 100 | -$3,150 | -$3,539 | $39,085 | 100% | View → |
| Ranger | 97 | -$1,918 | -$2,006 | $42,910 | 100% | View → |
| RAM 3500 | 95 | -$3,502 | -$4,345 | $80,405 | 100% | View → |
| Envision | 89 | -$232 | -$214 | $49,225 | 100% | View → |
| Carnival | 88 | -$1,483 | -$1,087 | $45,508 | 100% | View → |
| Corolla | 86 | -$266 | +$232 | $29,088 | 97.7% | View → |
| Sorento | 84 | -$1,187 | -$891 | $38,509 | 100% | View → |
| Terrain | 81 | -$442 | -$316 | $44,090 | 97.5% | View → |
| Ascent | 78 | -$1,228 | -$1,092 | $50,316 | 82.1% | View → |
| Durango | 75 | -$727 | -$791 | $51,910 | 100% | View → |
| Telluride Hybrid | 64 | -$2,007 | -$1,542 | $56,827 | 100% | View → |
| 4Runner | 61 | -$904 | +$7 | $58,397 | 95.1% | View → |
| Corolla Cross | 59 | -$117 | +$215 | $35,739 | 91.5% | View → |
| Carnival Hybrid | 57 | -$1,794 | -$1,287 | $50,128 | 100% | View → |
| Silverado 3500 HD | 54 | -$865 | -$52 | $77,878 | 100% | View → |
| Canyon | 54 | -$824 | -$1,245 | $50,840 | 94.3% | View → |
| Sportage Hybrid | 52 | -$1,069 | -$833 | $36,574 | 100% | View → |
| Grand Highlander Hybrid | 51 | -$25 | +$534 | $57,518 | 98% | View → |
| Charger | 50 | -$4,742 | -$4,421 | $54,293 | 100% | View → |
| Navigator | 49 | +$2,816 | +$3,091 | $115,140 | 0% | View → |
| Grand Highlander | 44 | -$101 | +$281 | $58,593 | 90.9% | View → |
| Envista | 44 | -$379 | -$150 | $29,343 | 100% | View → |
| GV70 | 43 | +$1,271 | +$1,206 | $62,605 | 0% | View → |
| K4 | 42 | -$750 | -$573 | $25,125 | 100% | View → |
| GV80 | 41 | +$1,527 | +$1,479 | $84,625 | 0% | View → |
| Encore GX | 40 | -$692 | -$141 | $35,160 | 100% | View → |
| RX | 40 | -$278 | -$28 | $64,769 | 100% | View → |
| Telluride | 38 | -$1,443 | -$1,266 | $48,771 | 100% | View → |
| Mustang | 37 | -$1,541 | -$1,883 | $45,990 | 100% | View → |
| Sequoia | 36 | -$2,066 | -$815 | $83,468 | 94.4% | View → |
| Escalade | 36 | +$169 | +$64 | $125,630 | 91.2% | View → |
| TX | 35 | -$1,300 | -$193 | $66,582 | 100% | View → |
| Sierra 3500 HD | 33 | -$2,609 | -$2,738 | $88,125 | 100% | View → |
| WRX | 32 | -$961 | -$823 | $37,668 | 100% | View → |
| K5 | 30 | -$869 | -$690 | $31,185 | 100% | View → |
| CT5 | 28 | -$31 | +$221 | $60,146 | 96.4% | View → |
| RX Hybrid | 28 | $0 | +$399 | $66,349 | 100% | View → |
| Land Cruiser | 27 | -$105 | +$356 | $73,228 | 96.3% | View → |
| XT5 | 27 | $0 | -$44 | $60,520 | 100% | View → |
| NX | 24 | -$594 | -$40 | $53,729 | 100% | View → |
| RAM 5500 Chassis Cab | 21 | -$1,714 | -$1,865 | $80,445 | 100% | View → |
| Prius | 21 | -$333 | +$56 | $38,716 | 90.5% | View → |
| RAM ProMaster | 20 | -$4,000 | -$3,998 | $53,575 | 100% | View → |
| Impreza | 20 | -$696 | -$640 | $30,472 | 85% | View → |
| 4Runner Hybrid | 17 | -$759 | +$154 | $65,654 | 100% | View → |
| Escalade ESV | 17 | $0 | +$87 | $119,980 | 100% | View → |
| Highlander Hybrid | 17 | +$9 | +$403 | $58,753 | 94.1% | View → |
| GX | 17 | $0 | +$1,631 | $87,817 | 100% | View → |
| LYRIQ | 17 | $0 | +$208 | $66,020 | 100% | View → |
| Sorento Hybrid | 16 | -$1,439 | -$1,106 | $45,417 | 100% | View → |
| K4 Hatchback | 15 | -$930 | -$764 | $26,972 | 100% | View → |
| RAM 3500 Chassis Cab | 15 | -$2,000 | -$1,942 | $72,085 | 100% | View → |
| Aviator | 13 | +$5,000 | +$5,183 | $85,150 | 0% | View → |
| G80 | 11 | +$965 | +$952 | $73,100 | 0% | View → |
| GR86 | 11 | -$756 | +$179 | $39,009 | 90.9% | View → |
| Highlander | 10 | +$15 | +$150 | $56,383 | 90% | View → |
| TX 500h Hybrid | 10 | -$1,000 | -$170 | $75,124 | 100% | View → |
| Vistiq | 9 | +$609 | +$168 | $82,910 | 33.3% | View → |
| Optiq | 9 | -$301 | -$38 | $57,514 | 100% | View → |
| Corvette Stingray | 9 | $0 | +$85 | $92,660 | 100% | View → |
| Mustang Mach-E | 9 | -$3,500 | -$3,480 | $50,610 | 100% | View → |
| NX Hybrid | 8 | $0 | +$412 | $57,302 | 100% | View → |
| GV80 Coupe | 8 | +$2,186 | +$1,885 | $91,458 | 0% | View → |
| EV9 | 8 | -$1,969 | -$1,711 | $67,716 | 100% | View → |
| ES 300h Hybrid | 7 | $0 | +$345 | $55,625 | 100% | View → |
| G70 | 7 | +$996 | +$955 | $55,510 | 0% | View → |
| Sierra EV | 6 | -$1,477 | -$2,478 | $79,423 | 83.3% | View → |
| IS | 6 | $0 | -$43 | $56,098 | 100% | View → |
| Voyager | 5 | -$2,950 | -$3,119 | $40,855 | 100% | View → |
| Hummer EV SUV | 5 | -$5,471 | -$4,511 | $93,612 | 100% | View → |
| RAM 4500 Chassis Cab | 5 | -$1,700 | -$1,921 | $77,735 | 100% | View → |
| GR Corolla | 5 | -$800 | +$66 | $48,644 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Nebraska and refreshed every 24 hours.
We only include models with at least five active listings in Nebraska so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate