North Dakota Dealer Markups & New Car Prices
Live markup data from 72 North Dakota dealers across 5,414 active listings. Updated daily.
The short version
North Dakota dealers are charging an average markup of -$2,325 over sticker, which is slightly lower than the national average of -$1,706 (a 36% discount). Of 5,414 current listings, 94.8% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in North Dakota
| Model | Listings | Avg markup (ND) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| F-150 | 463 | -$4,070 | -$4,286 | $64,520 | 100% | View → |
| RAM 1500 | 436 | -$7,139 | -$7,095 | $57,268 | 100% | View → |
| Silverado 1500 | 373 | -$731 | -$152 | $63,725 | 100% | View → |
| Super Duty | 339 | -$2,634 | -$2,505 | $84,030 | 100% | View → |
| Explorer | 221 | -$3,686 | -$3,252 | $54,940 | 100% | View → |
| Tundra | 206 | -$1,355 | -$1,178 | $67,531 | 98.5% | View → |
| Sierra 1500 | 168 | -$3,145 | -$2,300 | $68,775 | 98.2% | View → |
| Silverado 2500 HD | 150 | +$859 | -$222 | $74,500 | 93.9% | View → |
| Tacoma | 149 | -$908 | -$527 | $47,504 | 97.3% | View → |
| RAM 2500 | 140 | -$3,525 | -$3,820 | $74,238 | 100% | View → |
| Expedition | 117 | -$154 | -$116 | $85,765 | 100% | View → |
| Compass | 97 | -$1,538 | -$1,700 | $34,780 | 100% | View → |
| Sierra 2500 HD | 97 | -$3,850 | -$2,977 | $83,000 | 100% | View → |
| RAV4 | 85 | +$118 | +$512 | $42,579 | 63.5% | View → |
| Grand Cherokee | 82 | -$4,859 | -$4,590 | $46,384 | 100% | View → |
| Outback | 78 | -$2,610 | -$1,316 | $41,737 | 100% | View → |
| Grand Wagoneer | 76 | $0 | -$2 | $82,130 | 100% | View → |
| Yukon XL | 76 | -$1,644 | -$1,459 | $93,071 | 92.1% | View → |
| Silverado 3500 HD | 75 | -$502 | +$65 | $79,355 | 100% | View → |
| Enclave | 71 | -$543 | -$282 | $60,425 | 100% | View → |
| Acadia | 69 | -$874 | -$1,686 | $55,668 | 89.9% | View → |
| Bronco Sport | 66 | -$2,947 | -$2,503 | $36,473 | 100% | View → |
| Crosstrek | 64 | -$1,742 | -$714 | $34,427 | 100% | View → |
| Sierra 3500 HD | 56 | -$3,138 | -$2,423 | $83,681 | 98.2% | View → |
| Camry | 56 | -$285 | -$56 | $36,430 | 69.6% | View → |
| RAM 3500 | 51 | -$4,061 | -$4,708 | $76,281 | 100% | View → |
| Bronco | 50 | -$2,530 | -$2,885 | $54,085 | 100% | View → |
| Corolla Cross | 47 | -$102 | +$183 | $35,283 | 85.1% | View → |
| Sportage | 46 | -$1,042 | -$769 | $36,285 | 100% | View → |
| Yukon | 43 | -$1,033 | -$968 | $94,500 | 88.4% | View → |
| Cherokee | 42 | -$4,310 | -$4,354 | $38,650 | 100% | View → |
| Wrangler | 40 | -$2,738 | -$2,796 | $54,015 | 100% | View → |
| Maverick | 40 | -$400 | -$374 | $38,623 | 100% | View → |
| 4Runner | 39 | -$41 | -$12 | $59,497 | 61.5% | View → |
| Telluride Hybrid | 39 | -$2,062 | -$1,589 | $57,287 | 100% | View → |
| Gladiator | 38 | -$4,649 | -$4,932 | $50,560 | 100% | View → |
| Grand Highlander Hybrid | 38 | +$136 | +$480 | $59,284 | 57.9% | View → |
| Sorento | 35 | -$1,307 | -$912 | $39,950 | 100% | View → |
| Durango | 34 | -$618 | -$538 | $50,005 | 100% | View → |
| Seltos | 33 | -$932 | -$651 | $31,827 | 100% | View → |
| Canyon | 32 | -$892 | -$919 | $48,928 | 87.5% | View → |
| Sienna | 32 | -$57 | +$451 | $55,375 | 71.9% | View → |
| Corolla | 32 | +$37 | +$107 | $27,212 | 71.9% | View → |
| Ranger | 30 | -$1,800 | -$1,972 | $44,928 | 100% | View → |
| Palisade | 30 | -$750 | -$1,402 | $41,580 | 100% | View → |
| Navigator | 28 | +$929 | +$1,738 | $114,490 | 0% | View → |
| Sportage Hybrid | 27 | -$1,211 | -$828 | $39,408 | 100% | View → |
| Terrain | 27 | +$294 | -$547 | $43,695 | 85.2% | View → |
| Telluride | 26 | -$1,617 | -$1,341 | $49,529 | 100% | View → |
| Sequoia | 24 | -$488 | -$302 | $86,022 | 75% | View → |
| Tucson Hybrid | 24 | +$358 | -$152 | $35,985 | 0% | View → |
| Charger | 24 | -$4,446 | -$5,309 | $56,775 | 100% | View → |
| HR-V | 24 | — | — | $0 | — | View → |
| Nautilus | 23 | +$5,109 | +$4,570 | $75,690 | 0% | View → |
| Palisade Hybrid | 23 | +$2,979 | +$1,154 | $50,034 | 0% | View → |
| Forester | 21 | -$2,131 | -$736 | $36,640 | 100% | View → |
| Land Cruiser | 21 | +$171 | +$285 | $73,154 | 42.9% | View → |
| Ridgeline | 21 | — | — | $0 | — | View → |
| Tacoma Hybrid | 21 | -$996 | -$733 | $58,258 | 85.7% | View → |
| Grand Highlander | 20 | +$35 | +$246 | $58,693 | 80% | View → |
| Encore GX | 20 | -$672 | -$128 | $33,650 | 100% | View → |
| CR-V | 20 | — | — | $0 | — | View → |
| Highlander | 19 | +$52 | +$237 | $56,256 | 84.2% | View → |
| RAM 5500 Chassis Cab | 19 | -$2,368 | -$2,377 | $82,345 | 100% | View → |
| Santa Fe | 19 | +$343 | -$1,349 | $40,038 | 0% | View → |
| RAM ProMaster | 19 | -$3,579 | -$3,826 | $54,640 | 100% | View → |
| Carnival | 18 | -$1,498 | -$1,091 | $47,751 | 100% | View → |
| Tucson | 18 | +$1,356 | +$83 | $34,899 | 0% | View → |
| WRX | 17 | -$125 | -$685 | $38,337 | 20% | View → |
| 4Runner Hybrid | 17 | -$40 | +$68 | $67,759 | 58.8% | View → |
| Odyssey | 16 | — | — | $0 | — | View → |
| Ascent | 15 | -$2,752 | -$1,490 | $51,225 | 100% | View → |
| Sorento Hybrid | 15 | -$1,595 | -$1,119 | $47,427 | 100% | View → |
| RAM 4500 Chassis Cab | 14 | -$2,143 | -$2,326 | $78,750 | 100% | View → |
| K5 | 14 | -$879 | -$675 | $31,552 | 100% | View → |
| Passport | 13 | — | — | $0 | — | View → |
| Pacifica | 12 | -$5,958 | -$5,544 | $50,528 | 100% | View → |
| Mustang | 12 | -$1,417 | -$1,857 | $55,805 | 100% | View → |
| Santa Fe Hybrid | 12 | +$956 | -$895 | $41,651 | 0% | View → |
| Carnival Hybrid | 11 | -$1,662 | -$1,253 | $50,028 | 100% | View → |
| XT5 | 11 | -$184 | -$81 | $61,786 | 100% | View → |
| RAM 3500 Chassis Cab | 11 | -$2,500 | -$2,408 | $72,680 | 100% | View → |
| Corvette Stingray | 10 | -$643 | +$345 | $95,411 | 100% | View → |
| Accord | 10 | — | — | $0 | — | View → |
| Santa Cruz | 9 | — | -$38 | $0 | — | View → |
| Impreza | 8 | -$1,360 | -$563 | $28,862 | 100% | View → |
| Envista | 8 | -$604 | -$182 | $29,300 | 100% | View → |
| Kona | 8 | -$12 | +$140 | $33,219 | 50% | View → |
| Civic Hatchback | 6 | — | — | $0 | — | View → |
| Highlander Hybrid | 6 | +$100 | +$376 | $58,438 | 66.7% | View → |
| Envision | 5 | -$392 | -$201 | $48,835 | 100% | View → |
| Prius | 5 | -$557 | +$53 | $37,098 | 80% | View → |
| Pilot | 5 | — | — | $0 | — | View → |
| Sonata | 5 | +$677 | +$189 | $35,247 | 50% | View → |
| Civic Sedan | 5 | — | — | $0 | — | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in North Dakota and refreshed every 24 hours.
We only include models with at least five active listings in North Dakota so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate