North Dakota Dealer Markups & New Car Prices
Live markup data from 68 North Dakota dealers across 6,862 active listings. Updated daily.
The short version
North Dakota dealers are charging an average markup of -$1,943 over sticker, which is slightly lower than the national average of -$1,519 (a 28% discount). Of 6,862 current listings, 95.8% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in North Dakota
| Model | Listings | Avg markup (ND) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Silverado 1500 | 814 | -$306 | -$83 | $63,667 | 98.6% | View → |
| F-150 | 560 | -$4,267 | -$4,161 | $64,535 | 100% | View → |
| RAM 1500 | 513 | -$5,248 | -$5,491 | $60,650 | 100% | View → |
| Sierra 1500 | 446 | -$2,550 | -$2,250 | $67,865 | 99.8% | View → |
| Super Duty | 354 | -$2,103 | -$2,172 | $85,185 | 100% | View → |
| Explorer | 286 | -$1,983 | -$2,238 | $55,040 | 100% | View → |
| Silverado 2500 HD | 225 | +$556 | -$203 | $69,145 | 95.3% | View → |
| Grand Cherokee | 220 | -$2,266 | -$3,299 | $50,710 | 100% | View → |
| RAM 2500 | 182 | -$3,169 | -$3,670 | $73,900 | 100% | View → |
| Tundra | 178 | -$1,385 | -$1,644 | $68,524 | 98.3% | View → |
| Acadia | 172 | -$1,211 | -$1,197 | $58,451 | 95.9% | View → |
| Sierra 2500 HD | 125 | -$3,227 | -$2,984 | $84,730 | 100% | View → |
| Expedition | 122 | -$307 | -$229 | $86,770 | 100% | View → |
| Bronco Sport | 120 | -$2,788 | -$2,503 | $36,455 | 100% | View → |
| Yukon XL | 117 | -$2,531 | -$1,812 | $92,756 | 96.5% | View → |
| Tacoma | 117 | -$966 | -$528 | $47,654 | 96.6% | View → |
| RAV4 | 92 | +$123 | +$551 | $42,718 | 64.1% | View → |
| Bronco | 88 | -$2,926 | -$2,872 | $55,575 | 100% | View → |
| Grand Wagoneer | 85 | -$265 | -$351 | $82,295 | 100% | View → |
| Compass | 80 | -$2,002 | -$2,164 | $34,515 | 100% | View → |
| Enclave | 79 | -$1,370 | -$330 | $65,635 | 100% | View → |
| RAM 3500 | 78 | -$3,426 | -$4,345 | $80,853 | 100% | View → |
| Silverado 3500 HD | 76 | -$248 | -$52 | $80,220 | 100% | View → |
| Camry | 70 | -$195 | +$32 | $37,541 | 65.7% | View → |
| Outback | 67 | -$2,682 | -$1,251 | $43,904 | 100% | View → |
| Terrain | 65 | -$154 | -$316 | $43,149 | 83.1% | View → |
| Yukon | 63 | -$1,917 | -$1,101 | $91,000 | 92.1% | View → |
| Wrangler | 61 | -$2,820 | -$3,270 | $55,085 | 100% | View → |
| Durango | 58 | -$595 | -$791 | $52,110 | 100% | View → |
| Corolla Cross | 57 | -$56 | +$215 | $32,498 | 86% | View → |
| Sportage | 56 | -$1,052 | -$752 | $36,442 | 100% | View → |
| Ranger | 51 | -$1,961 | -$2,005 | $43,985 | 100% | View → |
| Sienna | 49 | -$20 | +$395 | $55,470 | 63.3% | View → |
| Pacifica | 47 | -$2,468 | -$3,150 | $49,870 | 100% | View → |
| Maverick | 46 | -$761 | -$946 | $37,470 | 100% | View → |
| Forester | 46 | -$2,288 | -$719 | $36,914 | 100% | View → |
| 4Runner | 45 | -$78 | +$3 | $59,748 | 64.4% | View → |
| Canyon | 44 | -$778 | -$1,245 | $48,935 | 86.4% | View → |
| Sierra 3500 HD | 42 | -$2,987 | -$2,738 | $81,234 | 97.6% | View → |
| Cherokee | 40 | -$2,475 | -$3,539 | $40,385 | 100% | View → |
| Sportage Hybrid | 39 | -$1,204 | -$833 | $38,949 | 100% | View → |
| Corolla | 39 | +$16 | +$232 | $26,907 | 74.4% | View → |
| Envision | 37 | -$438 | -$214 | $52,595 | 100% | View → |
| Navigator | 33 | +$2,000 | +$3,091 | $115,840 | 0% | View → |
| Gladiator | 31 | -$5,128 | -$5,233 | $50,778 | 100% | View → |
| Crosstrek | 31 | -$1,795 | -$897 | $35,375 | 96.8% | View → |
| Seltos | 31 | -$928 | -$653 | $32,256 | 100% | View → |
| Grand Highlander Hybrid | 31 | +$122 | +$534 | $60,033 | 64.5% | View → |
| Telluride | 30 | -$1,598 | -$1,266 | $49,139 | 100% | View → |
| Sorento | 29 | -$1,424 | -$891 | $44,261 | 100% | View → |
| RAM 5500 Chassis Cab | 28 | -$1,768 | -$1,865 | $82,405 | 100% | View → |
| Charger | 27 | -$3,711 | -$4,421 | $57,700 | 100% | View → |
| Tacoma Hybrid | 26 | -$949 | -$611 | $57,730 | 88.5% | View → |
| Telluride Hybrid | 26 | -$1,980 | -$1,542 | $55,545 | 100% | View → |
| Encore GX | 26 | -$284 | -$141 | $34,419 | 100% | View → |
| Ascent | 24 | -$1,881 | -$1,092 | $50,373 | 58.8% | View → |
| Sorento Hybrid | 23 | -$1,597 | -$1,106 | $47,390 | 100% | View → |
| Grand Highlander | 22 | +$131 | +$281 | $58,868 | 63.6% | View → |
| Sequoia | 20 | -$315 | -$815 | $86,101 | 70% | View → |
| Carnival | 20 | -$1,437 | -$1,087 | $43,902 | 100% | View → |
| Envista | 19 | -$833 | -$150 | $30,000 | 100% | View → |
| Nautilus | 18 | +$4,000 | +$4,000 | $75,325 | 0% | View → |
| RAM 4500 Chassis Cab | 16 | -$1,906 | -$1,921 | $79,305 | 100% | View → |
| Carnival Hybrid | 16 | -$1,791 | -$1,287 | $50,078 | 100% | View → |
| WRX | 16 | -$1,693 | -$823 | $38,708 | 93.8% | View → |
| Mustang | 15 | -$1,133 | -$1,892 | $61,170 | 100% | View → |
| Land Cruiser | 15 | +$33 | +$356 | $72,830 | 73.3% | View → |
| RAM ProMaster | 14 | -$4,000 | -$3,998 | $54,640 | 100% | View → |
| XT5 | 14 | $0 | -$44 | $62,802 | 100% | View → |
| Highlander Hybrid | 12 | +$133 | +$403 | $59,097 | 58.3% | View → |
| RAM 3500 Chassis Cab | 11 | -$1,682 | -$1,942 | $73,785 | 100% | View → |
| Escalade | 10 | $0 | +$64 | $131,558 | 100% | View → |
| 4Runner Hybrid | 10 | +$180 | +$148 | $65,644 | 50% | View → |
| Corvette Stingray | 8 | -$407 | +$85 | $94,325 | 100% | View → |
| Highlander | 6 | +$150 | +$150 | $57,125 | 50% | View → |
| K4 | 6 | -$737 | -$573 | $24,920 | 100% | View → |
| K5 | 6 | -$922 | -$690 | $33,515 | 100% | View → |
| CT5 | 6 | $0 | +$221 | $62,802 | 100% | View → |
| Prius | 6 | +$133 | +$56 | $37,383 | 66.7% | View → |
| Impreza | 5 | -$1,610 | -$640 | $28,862 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in North Dakota and refreshed every 24 hours.
We only include models with at least five active listings in North Dakota so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate