Montana Dealer Markups & New Car Prices
Live markup data from 85 Montana dealers across 7,388 active listings. Updated daily.
The short version
Montana dealers are charging an average markup of -$1,726 over sticker, which is roughly in line with the national average of -$1,519 (a 14% discount). Of 7,388 current listings, 91.8% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Montana
| Model | Listings | Avg markup (MT) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Super Duty | 582 | -$1,681 | -$2,172 | $86,618 | 100% | View → |
| Silverado 1500 | 455 | -$353 | -$83 | $63,635 | 98.9% | View → |
| F-150 | 386 | -$3,806 | -$4,161 | $70,005 | 100% | View → |
| Tacoma | 312 | -$1,864 | -$528 | $44,933 | 97.1% | View → |
| RAM 1500 | 307 | -$5,948 | -$5,491 | $61,737 | 100% | View → |
| Tundra | 299 | -$3,280 | -$1,644 | $66,890 | 97.3% | View → |
| RAV4 | 269 | +$263 | +$551 | $42,744 | 21.2% | View → |
| Bronco Sport | 247 | -$2,468 | -$2,503 | $36,125 | 100% | View → |
| Sierra 1500 | 235 | -$1,725 | -$2,250 | $67,815 | 96.5% | View → |
| Silverado 2500 HD | 227 | -$1,244 | -$203 | $70,630 | 98.5% | View → |
| Outback | 225 | -$981 | -$1,251 | $47,130 | 97.7% | View → |
| Explorer | 221 | -$2,201 | -$2,238 | $56,125 | 100% | View → |
| Silverado 3500 HD | 200 | +$1,399 | -$52 | $81,505 | 84.5% | View → |
| RAM 2500 | 198 | -$2,814 | -$3,670 | $74,990 | 100% | View → |
| Forester | 181 | -$524 | -$719 | $39,025 | 91.2% | View → |
| Grand Cherokee | 176 | -$2,499 | -$3,299 | $50,500 | 100% | View → |
| RAM 3500 | 163 | -$3,910 | -$4,345 | $78,470 | 100% | View → |
| Crosstrek | 149 | -$624 | -$897 | $36,584 | 98% | View → |
| Bronco | 131 | -$2,313 | -$2,872 | $59,280 | 100% | View → |
| Expedition | 131 | -$237 | -$229 | $86,770 | 100% | View → |
| Sierra 2500 HD | 126 | -$1,364 | -$2,984 | $89,025 | 97.4% | View → |
| Camry | 126 | -$1,589 | +$32 | $37,286 | 92.1% | View → |
| 4Runner | 114 | -$1,263 | +$3 | $57,840 | 98.2% | View → |
| Ranger | 108 | -$1,944 | -$2,005 | $45,690 | 100% | View → |
| Corolla Cross | 105 | -$769 | +$215 | $32,109 | 91.4% | View → |
| Grand Highlander Hybrid | 103 | +$54 | +$534 | $60,506 | 39.8% | View → |
| Sienna | 93 | -$156 | +$395 | $54,218 | 58.1% | View → |
| Acadia | 90 | -$543 | -$1,197 | $56,735 | 88.9% | View → |
| Wrangler | 72 | -$2,743 | -$3,270 | $53,353 | 100% | View → |
| Sierra 3500 HD | 71 | -$874 | -$2,738 | $88,075 | 98.5% | View → |
| Gladiator | 69 | -$6,064 | -$5,233 | $50,079 | 100% | View → |
| Compass | 61 | -$2,150 | -$2,164 | $34,280 | 100% | View → |
| Ascent | 60 | -$444 | -$1,092 | $49,518 | 91.5% | View → |
| Yukon XL | 52 | -$1,229 | -$1,812 | $95,132 | 89.8% | View → |
| Maverick | 52 | -$875 | -$946 | $39,263 | 100% | View → |
| Tacoma Hybrid | 52 | -$1,665 | -$611 | $56,496 | 80.8% | View → |
| Corolla | 50 | -$704 | +$232 | $26,733 | 92% | View → |
| Canyon | 46 | -$1,059 | -$1,245 | $49,955 | 100% | View → |
| Cherokee | 44 | -$3,477 | -$3,539 | $38,538 | 100% | View → |
| Sequoia | 44 | -$2,884 | -$815 | $84,012 | 86.4% | View → |
| Land Cruiser | 41 | -$55 | +$356 | $73,609 | 41.5% | View → |
| Highlander Hybrid | 40 | +$242 | +$403 | $59,322 | 30% | View → |
| Durango | 39 | -$782 | -$791 | $50,090 | 100% | View → |
| Yukon | 35 | -$693 | -$1,101 | $93,069 | 94.1% | View → |
| 4Runner Hybrid | 35 | -$844 | +$148 | $65,124 | 71.4% | View → |
| Telluride Hybrid | 34 | -$1,946 | -$1,542 | $55,617 | 100% | View → |
| Terrain | 34 | +$109 | -$316 | $40,315 | 94.1% | View → |
| WRX | 32 | -$1,265 | -$823 | $37,180 | 93.5% | View → |
| Grand Highlander | 30 | -$301 | +$281 | $58,573 | 53.3% | View → |
| Pacifica | 26 | -$3,250 | -$3,150 | $49,123 | 100% | View → |
| Grand Wagoneer | 25 | -$360 | -$351 | $79,685 | 100% | View → |
| Mustang | 23 | -$1,587 | -$1,892 | $42,085 | 100% | View → |
| Telluride | 23 | -$1,661 | -$1,266 | $52,258 | 100% | View → |
| Seltos | 17 | -$950 | -$653 | $30,579 | 100% | View → |
| Sorento | 16 | -$1,529 | -$891 | $44,923 | 100% | View → |
| Impreza | 15 | -$355 | -$640 | $30,744 | 100% | View → |
| Charger | 15 | -$2,860 | -$4,421 | $61,490 | 100% | View → |
| K5 | 14 | -$901 | -$690 | $31,671 | 100% | View → |
| RAM 5500 Chassis Cab | 14 | -$2,000 | -$1,865 | $81,505 | 100% | View → |
| Sportage Hybrid | 13 | -$1,123 | -$833 | $39,503 | 100% | View → |
| Highlander | 13 | +$57 | +$150 | $56,851 | 23.1% | View → |
| RAM 3500 Chassis Cab | 12 | -$1,875 | -$1,942 | $72,813 | 100% | View → |
| Sportage | 11 | -$1,128 | -$752 | $38,098 | 100% | View → |
| Mustang Mach-E | 11 | -$3,500 | -$3,481 | $51,950 | 100% | View → |
| Carnival | 11 | -$1,619 | -$1,087 | $42,965 | 100% | View → |
| Escalade ESV | 10 | -$693 | +$87 | $120,058 | 100% | View → |
| GR Corolla | 10 | +$309 | +$66 | $43,001 | 20% | View → |
| Navigator | 10 | +$2,550 | +$3,091 | $112,613 | 0% | View → |
| Nautilus | 10 | +$4,000 | +$4,000 | $74,140 | 0% | View → |
| Aviator | 10 | +$5,000 | +$5,183 | $83,178 | 0% | View → |
| GR86 | 10 | -$1,138 | +$179 | $40,227 | 90% | View → |
| CT5 | 10 | +$180 | +$221 | $59,728 | 90% | View → |
| Enclave | 9 | $0 | -$330 | $67,610 | 100% | View → |
| Prius | 8 | -$803 | +$56 | $34,745 | 87.5% | View → |
| Carnival Hybrid | 7 | -$1,651 | -$1,287 | $51,522 | 100% | View → |
| XT5 | 7 | -$142 | -$44 | $63,120 | 100% | View → |
| RAM ProMaster | 7 | -$4,000 | -$3,998 | $54,920 | 100% | View → |
| Sorento Hybrid | 6 | -$1,712 | -$1,106 | $47,317 | 100% | View → |
| LYRIQ | 5 | +$1,465 | +$208 | $74,195 | 80% | View → |
| Vistiq | 5 | $0 | +$168 | $81,619 | 100% | View → |
| Corvette Stingray | 5 | -$657 | +$85 | $98,675 | 100% | View → |
| Escalade | 5 | $0 | +$64 | $125,595 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Montana and refreshed every 24 hours.
We only include models with at least five active listings in Montana so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate