Montana Dealer Markups & New Car Prices
Live markup data from 86 Montana dealers across 5,895 active listings. Updated daily.
The short version
Montana dealers are charging an average markup of -$1,950 over sticker, which is roughly in line with the national average of -$1,701 (a 15% discount). Of 5,895 current listings, 91.4% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Montana
| Model | Listings | Avg markup (MT) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Super Duty | 480 | -$2,081 | -$2,505 | $87,528 | 100% | View → |
| Tundra | 347 | -$2,820 | -$1,178 | $66,890 | 97.4% | View → |
| RAM 1500 | 293 | -$7,626 | -$7,095 | $60,522 | 100% | View → |
| F-150 | 274 | -$3,819 | -$4,286 | $67,448 | 100% | View → |
| Silverado 1500 | 242 | -$385 | -$152 | $64,455 | 98.7% | View → |
| Tacoma | 238 | -$1,669 | -$527 | $44,407 | 96.6% | View → |
| Outback | 224 | -$456 | -$1,316 | $46,852 | 89.5% | View → |
| Crosstrek | 200 | -$382 | -$714 | $36,333 | 95.8% | View → |
| Explorer | 192 | -$3,750 | -$3,252 | $56,033 | 100% | View → |
| Forester | 171 | -$353 | -$736 | $39,380 | 86% | View → |
| RAV4 | 166 | +$211 | +$512 | $41,010 | 25.3% | View → |
| Bronco Sport | 164 | -$3,047 | -$2,503 | $36,600 | 100% | View → |
| Sierra 1500 | 152 | -$1,378 | -$2,300 | $68,608 | 94.7% | View → |
| Bronco | 138 | -$3,402 | -$2,885 | $57,238 | 100% | View → |
| Expedition | 136 | $0 | -$116 | $86,725 | 100% | View → |
| Silverado 3500 HD | 125 | +$1,765 | +$65 | $81,615 | 83.6% | View → |
| RAM 3500 | 102 | -$3,905 | -$4,708 | $76,074 | 100% | View → |
| RAM 2500 | 98 | -$3,085 | -$3,820 | $72,410 | 100% | View → |
| Silverado 2500 HD | 90 | -$873 | -$222 | $76,253 | 96.6% | View → |
| Grand Highlander Hybrid | 85 | -$9 | +$474 | $59,785 | 50.6% | View → |
| Gladiator | 84 | -$5,623 | -$4,932 | $51,636 | 100% | View → |
| Camry | 83 | -$1,452 | -$56 | $37,235 | 92.8% | View → |
| Grand Cherokee | 79 | -$4,240 | -$4,590 | $45,819 | 100% | View → |
| Corolla Cross | 79 | -$569 | +$176 | $32,118 | 88.6% | View → |
| Maverick | 78 | -$577 | -$374 | $39,340 | 100% | View → |
| Compass | 78 | -$1,581 | -$1,700 | $34,555 | 100% | View → |
| Ranger | 76 | -$1,947 | -$1,972 | $43,595 | 100% | View → |
| Wrangler | 60 | -$3,142 | -$2,796 | $50,380 | 100% | View → |
| Sienna | 58 | +$45 | +$446 | $54,194 | 44.8% | View → |
| 4Runner | 57 | -$927 | -$12 | $58,267 | 94.7% | View → |
| Cherokee | 57 | -$4,360 | -$4,354 | $38,215 | 100% | View → |
| Ascent | 55 | -$739 | -$1,490 | $49,862 | 94.2% | View → |
| Sierra 2500 HD | 54 | -$1,985 | -$2,977 | $85,830 | 92.3% | View → |
| Tacoma Hybrid | 52 | -$2,322 | -$733 | $56,521 | 92.3% | View → |
| Sequoia | 48 | -$1,561 | -$303 | $85,758 | 75% | View → |
| Sierra 3500 HD | 44 | -$1,271 | -$2,423 | $84,000 | 97.7% | View → |
| Acadia | 43 | -$1,115 | -$1,686 | $55,985 | 95.3% | View → |
| Canyon | 42 | -$729 | -$919 | $49,378 | 100% | View → |
| Tucson | 40 | +$1,084 | +$83 | $35,420 | 10% | View → |
| Corolla | 37 | -$682 | +$100 | $27,477 | 91.9% | View → |
| WRX | 36 | -$286 | -$685 | $36,503 | 83.3% | View → |
| Land Cruiser | 36 | +$228 | +$274 | $73,302 | 36.1% | View → |
| Yukon XL | 32 | -$896 | -$1,459 | $94,548 | 96.8% | View → |
| Santa Fe Hybrid | 30 | -$1,321 | -$895 | $45,788 | 69.2% | View → |
| Durango | 28 | -$607 | -$538 | $49,780 | 100% | View → |
| Grand Wagoneer | 27 | $0 | -$2 | $79,770 | 100% | View → |
| Yukon | 25 | -$325 | -$968 | $89,410 | 95.7% | View → |
| Highlander | 22 | +$79 | +$221 | $56,782 | 45.5% | View → |
| Palisade | 22 | -$1,438 | -$1,402 | $50,972 | 90% | View → |
| 4Runner Hybrid | 21 | -$1,120 | +$68 | $63,722 | 76.2% | View → |
| Mustang | 21 | -$1,619 | -$1,857 | $42,085 | 100% | View → |
| Highlander Hybrid | 21 | +$218 | +$365 | $59,297 | 38.1% | View → |
| Terrain | 19 | -$761 | -$547 | $41,220 | 89.5% | View → |
| Telluride | 18 | -$1,746 | -$1,341 | $52,956 | 100% | View → |
| Sportage Hybrid | 17 | -$1,216 | -$828 | $37,701 | 100% | View → |
| Tucson Hybrid | 17 | — | -$152 | $0 | — | View → |
| Grand Highlander | 17 | +$101 | +$245 | $57,927 | 35.3% | View → |
| Santa Fe | 17 | -$2,399 | -$1,349 | $47,000 | 100% | View → |
| Telluride Hybrid | 15 | -$2,035 | -$1,589 | $56,036 | 100% | View → |
| RAM 5500 Chassis Cab | 15 | -$2,167 | -$2,377 | $80,295 | 100% | View → |
| Seltos | 14 | -$938 | -$651 | $30,397 | 100% | View → |
| Elantra | 14 | -$473 | -$1,742 | $25,494 | 83.3% | View → |
| Impreza | 14 | -$358 | -$563 | $30,744 | 92.3% | View → |
| Sorento | 14 | -$1,497 | -$912 | $47,230 | 100% | View → |
| Carnival | 13 | -$1,609 | -$1,091 | $42,965 | 100% | View → |
| Aviator | 13 | +$4,500 | +$4,500 | $80,505 | 0% | View → |
| Sportage | 12 | -$1,150 | -$769 | $38,197 | 100% | View → |
| Navigator | 12 | +$1,500 | +$1,738 | $110,375 | 0% | View → |
| Palisade Hybrid | 11 | +$408 | +$1,154 | $49,205 | 50% | View → |
| RAM 3500 Chassis Cab | 11 | -$2,500 | -$2,408 | $72,505 | 100% | View → |
| Sonata | 10 | +$2,263 | +$189 | $33,000 | 0% | View → |
| Kona | 10 | -$583 | +$140 | $34,500 | 100% | View → |
| Prius | 10 | -$985 | +$43 | $36,690 | 90% | View → |
| Charger | 9 | -$7,067 | -$5,309 | $56,395 | 100% | View → |
| RAM ProMaster | 9 | -$4,000 | -$3,826 | $54,920 | 100% | View → |
| Santa Cruz | 9 | -$248 | -$38 | $33,615 | 33.3% | View → |
| Nautilus | 8 | +$5,500 | +$4,570 | $73,348 | 0% | View → |
| Mustang Mach-E | 8 | -$4,000 | -$4,219 | $51,748 | 100% | View → |
| Pacifica | 8 | -$5,500 | -$5,544 | $47,920 | 100% | View → |
| Corvette Z06 | 8 | +$1,184 | +$99 | $150,452 | 87.5% | View → |
| GR86 | 7 | -$593 | +$157 | $39,012 | 71.4% | View → |
| K5 | 7 | -$860 | -$675 | $31,210 | 100% | View → |
| XT5 | 7 | $0 | -$81 | $63,120 | 100% | View → |
| Corvette Stingray | 6 | $0 | +$345 | $93,005 | 100% | View → |
| Carnival Hybrid | 6 | -$1,692 | -$1,253 | $50,746 | 100% | View → |
| Sorento Hybrid | 6 | -$1,641 | -$1,119 | $47,294 | 100% | View → |
| Enclave | 6 | $0 | -$282 | $57,558 | 100% | View → |
| GR Corolla | 6 | +$249 | +$91 | $44,721 | 33.3% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Montana and refreshed every 24 hours.
We only include models with at least five active listings in Montana so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate