Mississippi Dealer Markups & New Car Prices
Live markup data from 144 Mississippi dealers across 13,193 active listings. Updated daily.
The short version
Mississippi dealers are charging an average markup of -$1,591 over sticker, which is roughly in line with the national average of -$1,539 (a 3% discount). Of 13,193 current listings, 93.6% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Mississippi
| Model | Listings | Avg markup (MS) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| F-150 | 939 | -$4,036 | -$4,199 | $62,840 | 100% | View → |
| Sierra 1500 | 799 | -$1,383 | -$2,250 | $68,040 | 97.8% | View → |
| Super Duty | 693 | -$2,032 | -$2,172 | $83,945 | 100% | View → |
| RAM 1500 | 656 | -$4,846 | -$5,531 | $57,958 | 100% | View → |
| Silverado 1500 | 652 | -$118 | -$85 | $61,833 | 99.1% | View → |
| Grand Cherokee | 513 | -$2,812 | -$3,350 | $48,310 | 100% | View → |
| Camry | 495 | -$361 | +$39 | $36,715 | 87.6% | View → |
| Explorer | 422 | -$2,233 | -$2,238 | $51,110 | 100% | View → |
| Tundra | 401 | -$2,066 | -$1,665 | $64,395 | 95.5% | View → |
| Tacoma | 347 | -$716 | -$527 | $46,222 | 93.1% | View → |
| Bronco | 333 | -$2,802 | -$2,872 | $56,205 | 100% | View → |
| Sierra 2500 HD | 331 | -$1,913 | -$2,984 | $86,185 | 97.1% | View → |
| Wrangler | 310 | -$3,023 | -$3,294 | $54,078 | 100% | View → |
| Silverado 2500 HD | 291 | -$163 | -$202 | $70,485 | 98.2% | View → |
| Bronco Sport | 289 | -$2,718 | -$2,503 | $35,080 | 100% | View → |
| Expedition | 279 | -$258 | -$229 | $80,255 | 100% | View → |
| Acadia | 277 | -$740 | -$1,197 | $52,756 | 97.1% | View → |
| RAM 2500 | 271 | -$3,749 | -$3,739 | $72,495 | 100% | View → |
| K5 | 235 | -$863 | -$690 | $29,978 | 100% | View → |
| RAV4 | 222 | +$267 | +$554 | $41,867 | 71.2% | View → |
| K4 | 221 | -$703 | -$569 | $24,421 | 100% | View → |
| Sportage | 193 | -$1,010 | -$752 | $32,751 | 100% | View → |
| Corolla | 173 | +$154 | +$235 | $26,282 | 69.4% | View → |
| Envista | 171 | -$102 | -$150 | $28,830 | 100% | View → |
| Sorento | 171 | -$1,098 | -$894 | $37,600 | 100% | View → |
| Terrain | 151 | -$51 | -$316 | $40,490 | 94% | View → |
| Yukon | 136 | -$664 | -$1,101 | $91,885 | 91.2% | View → |
| Yukon XL | 128 | -$1,037 | -$1,812 | $94,468 | 93.5% | View → |
| Encore GX | 127 | -$72 | -$141 | $29,889 | 100% | View → |
| Grand Wagoneer | 116 | -$401 | -$353 | $77,930 | 100% | View → |
| Enclave | 115 | -$326 | -$330 | $56,995 | 100% | View → |
| Maverick | 113 | -$898 | -$946 | $35,095 | 100% | View → |
| Grand Highlander | 113 | +$262 | +$282 | $58,268 | 75.2% | View → |
| Corolla Cross | 106 | +$118 | +$226 | $31,514 | 74.5% | View → |
| RAM 3500 | 106 | -$3,601 | -$4,459 | $77,927 | 100% | View → |
| Ranger | 105 | -$1,943 | -$2,005 | $41,425 | 100% | View → |
| Seltos | 105 | -$809 | -$652 | $29,378 | 100% | View → |
| Mustang | 105 | -$1,695 | -$1,892 | $44,255 | 100% | View → |
| Nautilus | 102 | +$4,000 | +$4,000 | $70,480 | 0% | View → |
| Durango | 101 | -$673 | -$791 | $50,780 | 100% | View → |
| Canyon | 100 | -$1,091 | -$1,245 | $43,853 | 96% | View → |
| Envision | 90 | -$37 | -$214 | $48,950 | 100% | View → |
| Carnival | 89 | -$1,431 | -$1,086 | $43,094 | 100% | View → |
| Compass | 82 | -$2,085 | -$2,177 | $32,665 | 100% | View → |
| Telluride Hybrid | 75 | -$1,821 | -$1,543 | $54,858 | 100% | View → |
| Gladiator | 73 | -$4,842 | -$5,249 | $48,377 | 100% | View → |
| Sienna | 71 | -$124 | +$406 | $51,359 | 81.7% | View → |
| Navigator | 71 | +$2,845 | +$3,001 | $112,840 | 0% | View → |
| Charger | 63 | -$4,217 | -$4,421 | $55,705 | 100% | View → |
| K4 Hatchback | 53 | -$990 | -$760 | $28,580 | 100% | View → |
| Grand Highlander Hybrid | 50 | +$209 | +$536 | $62,856 | 70% | View → |
| Sequoia | 50 | -$866 | -$816 | $88,176 | 70% | View → |
| Sierra 3500 HD | 49 | -$1,132 | -$2,738 | $93,690 | 97.6% | View → |
| Sportage Hybrid | 47 | -$975 | -$834 | $34,486 | 100% | View → |
| 4Runner | 47 | -$307 | +$8 | $59,060 | 80.9% | View → |
| Outback | 42 | +$425 | -$1,251 | $44,801 | 0% | View → |
| Highlander | 41 | +$351 | +$168 | $54,151 | 63.4% | View → |
| RAM 3500 Chassis Cab | 39 | -$1,923 | -$1,940 | $73,950 | 100% | View → |
| Cherokee | 38 | -$4,026 | -$3,572 | $38,315 | 100% | View → |
| Pacifica | 38 | -$3,342 | -$3,150 | $43,835 | 100% | View → |
| Silverado 3500 HD | 37 | -$99 | -$41 | $80,345 | 97.1% | View → |
| Telluride | 34 | -$1,460 | -$1,259 | $48,477 | 100% | View → |
| CT5 | 33 | $0 | +$213 | $56,219 | 100% | View → |
| Land Cruiser | 30 | +$71 | +$360 | $74,076 | 83.3% | View → |
| RX | 25 | +$2,190 | -$28 | $62,973 | 0% | View → |
| Highlander Hybrid | 21 | +$291 | +$410 | $58,632 | 66.7% | View → |
| Sorento Hybrid | 19 | -$1,294 | -$1,109 | $41,846 | 100% | View → |
| GV80 | 19 | +$1,527 | +$1,479 | $77,230 | 0% | View → |
| Aviator | 18 | +$5,000 | +$5,181 | $76,155 | 0% | View → |
| 4Runner Hybrid | 18 | -$290 | +$143 | $65,887 | 88.9% | View → |
| Prius | 18 | -$43 | +$63 | $35,704 | 83.3% | View → |
| XT5 | 18 | -$88 | -$48 | $60,355 | 100% | View → |
| Forester | 17 | +$425 | -$719 | $41,915 | 0% | View → |
| RAM ProMaster | 17 | -$4,000 | -$3,909 | $51,710 | 100% | View → |
| GR Corolla | 17 | -$739 | +$58 | $49,392 | 88.2% | View → |
| Carnival Hybrid | 16 | -$1,688 | -$1,281 | $50,425 | 100% | View → |
| GV70 | 15 | +$1,234 | +$1,203 | $59,900 | 0% | View → |
| RAM 5500 Chassis Cab | 14 | -$2,214 | -$1,869 | $79,163 | 100% | View → |
| Mustang Mach-E | 13 | -$3,500 | -$3,481 | $40,775 | 100% | View → |
| Escalade | 13 | $0 | +$57 | $130,569 | 100% | View → |
| TX | 12 | +$2,264 | -$188 | $72,338 | 0% | View → |
| Crosstrek | 11 | +$425 | -$897 | $37,736 | 0% | View → |
| NX | 11 | +$2,264 | -$40 | $52,414 | 0% | View → |
| Ascent | 10 | +$425 | -$1,092 | $51,730 | 0% | View → |
| RAM 4500 Chassis Cab | 8 | -$2,000 | -$1,915 | $78,990 | 100% | View → |
| ES 300h Hybrid | 7 | +$2,264 | +$336 | $59,933 | 0% | View → |
| GR86 | 7 | +$207 | +$191 | $38,075 | 42.9% | View → |
| Escalade IQ | 6 | -$918 | -$97 | $135,849 | 100% | View → |
| G80 | 5 | +$928 | +$941 | $72,335 | 0% | View → |
| Sierra EV | 5 | -$2,995 | -$2,478 | $65,295 | 100% | View → |
| CT4 | 5 | +$1,022 | +$695 | $45,510 | 80% | View → |
| LYRIQ | 5 | $0 | +$210 | $66,370 | 100% | View → |
| Corvette Stingray | 5 | +$4,237 | +$193 | $92,755 | 80% | View → |
| G70 | 5 | +$1,078 | +$942 | $51,415 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Mississippi and refreshed every 24 hours.
We only include models with at least five active listings in Mississippi so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate