Mississippi Dealer Markups & New Car Prices
Live markup data from 156 Mississippi dealers across 12,892 active listings. Updated daily.
Active listings
12,892
Avg markup in state
-$1,698
National avg markup
-$1,790
% priced below MSRP
92.1%
The short version
Mississippi dealers are charging an average markup of -$1,698 over sticker, which is roughly in line with the national average of -$1,790 (a 5% premium). Of 12,892 current listings, 92.1% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Mississippi
| Model | Listings | Avg markup (MS) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| F-150 | 712 | -$4,139 | -$3,978 | $62,385 | 100% | View → |
| RAM 1500 | 613 | -$7,214 | -$7,556 | $56,791 | 100% | View → |
| Elantra | 577 | — | — | $0 | — | View → |
| Super Duty | 541 | -$579 | -$805 | $86,510 | 100% | View → |
| Camry | 509 | +$95 | -$145 | $37,071 | 82.7% | View → |
| Tundra | 394 | -$1,050 | -$1,355 | $64,816 | 87.6% | View → |
| Tacoma | 365 | -$203 | -$672 | $45,921 | 91.5% | View → |
| Grand Cherokee | 361 | -$4,419 | -$4,355 | $45,225 | 100% | View → |
| Sierra 1500 | 327 | -$1,548 | -$1,923 | $67,875 | 99.7% | View → |
| Silverado 1500 | 316 | +$149 | -$123 | $62,580 | 97.4% | View → |
| RAM 2500 | 314 | -$2,032 | -$2,112 | $73,930 | 100% | View → |
| Explorer | 314 | -$4,500 | -$4,124 | $47,980 | 100% | View → |
| Wrangler | 308 | -$3,208 | -$3,129 | $50,768 | 100% | View → |
| Santa Fe | 289 | — | — | $0 | — | View → |
| Expedition | 262 | -$357 | -$164 | $75,080 | 100% | View → |
| Bronco Sport | 249 | -$2,482 | -$2,020 | $35,660 | 100% | View → |
| Bronco | 234 | -$2,688 | -$2,458 | $57,165 | 100% | View → |
| Sorento | 231 | -$1,129 | -$923 | $37,788 | 100% | View → |
| Sportage | 223 | -$1,038 | -$776 | $32,557 | 100% | View → |
| K4 | 216 | -$741 | -$555 | $25,031 | 100% | View → |
| Sierra 2500 HD | 214 | -$1,962 | -$2,645 | $85,798 | 95.5% | View → |
| Tucson | 209 | — | — | $0 | — | View → |
| Palisade | 195 | — | — | $0 | — | View → |
| Maverick | 180 | -$1,097 | -$667 | $33,763 | 100% | View → |
| Silverado 2500 HD | 171 | -$95 | -$195 | $72,190 | 97.5% | View → |
| Corolla | 153 | +$244 | +$142 | $26,415 | 69.9% | View → |
| Sonata | 151 | — | — | $0 | — | View → |
| RAV4 | 143 | +$277 | +$604 | $41,466 | 76.2% | View → |
| Grand Highlander | 130 | +$238 | +$417 | $60,139 | 73.1% | View → |
| Palisade Hybrid | 128 | — | — | $0 | — | View → |
| Grand Wagoneer | 124 | -$556 | -$158 | $78,045 | 100% | View → |
| 4Runner | 118 | +$48 | -$152 | $60,433 | 84.7% | View → |
| Gladiator | 113 | -$4,131 | -$4,559 | $49,058 | 100% | View → |
| Acadia | 113 | -$794 | -$1,533 | $52,820 | 93.8% | View → |
| Carnival | 111 | -$1,458 | -$1,088 | $43,125 | 100% | View → |
| Venue | 111 | — | — | $0 | — | View → |
| Yukon | 110 | -$377 | -$786 | $91,920 | 92.7% | View → |
| Kona | 110 | — | — | $0 | — | View → |
| Compass | 106 | -$1,458 | -$1,943 | $32,930 | 100% | View → |
| Envista | 104 | -$161 | -$220 | $28,804 | 100% | View → |
| Santa Cruz | 100 | — | — | $0 | — | View → |
| Enclave | 96 | -$516 | -$332 | $56,650 | 100% | View → |
| Yukon XL | 93 | -$183 | -$1,147 | $92,960 | 90.3% | View → |
| RAM 3500 | 92 | -$2,391 | -$2,375 | $80,468 | 100% | View → |
| Terrain | 92 | -$346 | -$685 | $38,435 | 91.3% | View → |
| Canyon | 92 | -$249 | -$895 | $43,676 | 91.3% | View → |
| K5 | 92 | -$899 | -$717 | $30,606 | 100% | View → |
| Santa Fe Hybrid | 91 | — | — | $0 | — | View → |
| Seltos | 89 | -$801 | -$650 | $27,802 | 100% | View → |
| Envision | 78 | -$323 | -$289 | $47,904 | 100% | View → |
| Charger | 75 | -$5,317 | -$5,416 | $54,970 | 100% | View → |
| Navigator | 75 | +$1,680 | +$1,801 | $111,390 | 44% | View → |
| Nautilus | 73 | +$5,000 | +$5,000 | $71,140 | 0% | View → |
| Durango | 69 | -$493 | -$487 | $48,535 | 100% | View → |
| Mustang | 68 | -$3,059 | -$2,584 | $43,033 | 100% | View → |
| Ranger | 68 | -$2,581 | -$2,232 | $40,900 | 100% | View → |
| Corolla Cross | 63 | +$214 | +$230 | $31,639 | 73% | View → |
| Sequoia | 53 | +$174 | -$248 | $87,262 | 64.2% | View → |
| Encore GX | 48 | $0 | -$146 | $29,985 | 100% | View → |
| Outback | 48 | +$1,320 | -$1,341 | $47,164 | 0% | View → |
| Land Cruiser | 47 | +$390 | +$378 | $74,587 | 61.7% | View → |
| MDX | 47 | — | — | $0 | — | View → |
| Sportage Hybrid | 46 | -$957 | -$839 | $35,313 | 100% | View → |
| Cherokee | 45 | -$2,444 | -$2,475 | $39,720 | 100% | View → |
| Telluride Hybrid | 45 | -$2,009 | -$1,613 | $56,337 | 100% | View → |
| Sierra 3500 HD | 45 | -$845 | -$2,122 | $93,690 | 100% | View → |
| Aviator | 43 | +$5,000 | +$5,000 | $76,155 | 0% | View → |
| Telluride | 43 | -$1,805 | -$1,373 | $53,817 | 100% | View → |
| Tacoma Hybrid | 42 | -$1,656 | -$1,016 | $60,114 | 92.9% | View → |
| Sienna | 42 | +$105 | +$531 | $50,558 | 81% | View → |
| K4 Hatchback | 39 | -$1,005 | -$766 | $28,580 | 100% | View → |
| RAM 3500 Chassis Cab | 37 | -$2,500 | -$2,393 | $71,675 | 100% | View → |
| GV70 | 34 | +$1,376 | +$1,268 | $59,018 | 0% | View → |
| Tucson Hybrid | 32 | — | — | $0 | — | View → |
| Pacifica | 28 | -$5,500 | -$5,490 | $43,200 | 100% | View → |
| Carnival Hybrid | 28 | -$1,616 | -$1,175 | $49,257 | 100% | View → |
| GV80 | 27 | +$1,471 | +$1,538 | $79,360 | 0% | View → |
| RAM ProMaster | 25 | -$3,840 | -$3,788 | $51,710 | 100% | View → |
| 4Runner Hybrid | 25 | -$300 | -$205 | $63,783 | 88% | View → |
| Highlander | 23 | +$361 | +$226 | $54,674 | 73.9% | View → |
| Forester | 22 | +$1,320 | -$912 | $41,552 | 0% | View → |
| Silverado 3500 HD | 20 | +$429 | +$40 | $76,497 | 95% | View → |
| RDX | 18 | — | — | $0 | — | View → |
| Elantra N | 17 | — | — | $0 | — | View → |
| ADX | 16 | — | — | $0 | — | View → |
| Crosstrek | 16 | +$1,320 | -$778 | $38,650 | 0% | View → |
| RAM 5500 Chassis Cab | 15 | -$2,333 | -$2,363 | $78,130 | 100% | View → |
| Mustang Mach-E | 14 | -$5,071 | -$5,169 | $47,625 | 100% | View → |
| Escape | 12 | -$5,500 | -$5,278 | $28,783 | 100% | View → |
| Sorento Hybrid | 11 | -$1,280 | -$1,086 | $42,208 | 100% | View → |
| RX | 11 | +$1,505 | -$83 | $64,645 | 18.2% | View → |
| CT4 | 11 | +$1,915 | +$859 | $46,065 | 63.6% | View → |
| CR-V | 11 | — | — | $0 | — | View → |
| Sierra EV | 11 | -$3,001 | -$3,060 | $65,295 | 100% | View → |
| IONIQ 9 | 11 | — | — | $0 | — | View → |
| Ascent | 10 | +$1,320 | -$1,621 | $52,980 | 0% | View → |
| TX | 10 | +$1,839 | -$204 | $74,596 | 0% | View → |
| IONIQ 5 | 10 | — | — | $0 | — | View → |
| G80 | 9 | +$980 | +$937 | $67,085 | 0% | View → |
| Highlander Hybrid | 9 | +$241 | +$357 | $58,092 | 66.7% | View → |
| Accord | 8 | — | — | $0 | — | View → |
| XT5 | 8 | $0 | -$70 | $59,415 | 100% | View → |
| Corvette Stingray | 7 | $0 | +$433 | $93,640 | 100% | View → |
| Civic Sedan | 7 | — | — | $0 | — | View → |
| Corvette Z06 | 7 | -$2,058 | -$59 | $144,310 | 100% | View → |
| EV9 | 7 | -$2,020 | -$1,829 | $68,826 | 100% | View → |
| Ridgeline | 6 | — | — | $0 | — | View → |
| Integra | 6 | — | — | $0 | — | View → |
| GV80 Coupe | 6 | +$1,139 | +$1,170 | $90,270 | 0% | View → |
| RAM 4500 Chassis Cab | 6 | -$2,500 | -$2,301 | $76,738 | 100% | View → |
| IS | 5 | +$1,839 | -$108 | $54,563 | 0% | View → |
| EV6 | 5 | -$1,299 | -$1,194 | $42,344 | 100% | View → |
| G90 | 5 | +$958 | +$897 | $105,480 | 0% | View → |
| G70 | 5 | +$783 | +$903 | $51,080 | 0% | View → |
| Prius | 5 | -$225 | -$3 | $34,571 | 80% | View → |
| LYRIQ | 5 | $0 | -$51 | $63,659 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Mississippi and refreshed every 24 hours.
We only include models with at least five active listings in Mississippi so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate