Maine Dealer Markups & New Car Prices
Live markup data from 87 Maine dealers across 9,732 active listings. Updated daily.
The short version
Maine dealers are charging an average markup of -$1,337 over sticker, which is roughly in line with the national average of -$1,527 (a 12% premium). Of 9,732 current listings, 81% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Maine
| Model | Listings | Avg markup (ME) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 621 | -$5,149 | -$5,491 | $57,953 | 100% | View → |
| Forester | 531 | +$281 | -$719 | $38,227 | 31.6% | View → |
| Silverado 1500 | 513 | -$74 | -$83 | $59,935 | 99.8% | View → |
| RAV4 | 488 | +$357 | +$554 | $42,892 | 42.4% | View → |
| Sierra 1500 | 481 | -$425 | -$2,250 | $63,690 | 94.6% | View → |
| F-150 | 437 | -$4,699 | -$4,199 | $62,195 | 100% | View → |
| Super Duty | 418 | -$2,436 | -$2,172 | $70,965 | 100% | View → |
| RAM 2500 | 398 | -$2,132 | -$3,670 | $68,060 | 100% | View → |
| Tacoma | 377 | -$742 | -$527 | $47,317 | 69.2% | View → |
| Outback | 325 | +$206 | -$1,251 | $40,854 | 33.7% | View → |
| Grand Cherokee | 320 | -$3,021 | -$3,350 | $48,985 | 100% | View → |
| Wrangler | 280 | -$3,200 | -$3,294 | $51,778 | 100% | View → |
| Tundra | 252 | -$1,777 | -$1,665 | $67,240 | 83.3% | View → |
| Sierra 2500 HD | 223 | -$462 | -$2,984 | $76,970 | 99.1% | View → |
| Explorer | 212 | -$2,302 | -$2,238 | $55,085 | 100% | View → |
| Silverado 2500 HD | 193 | +$299 | -$203 | $69,130 | 97.3% | View → |
| Crosstrek | 193 | -$71 | -$897 | $37,488 | 48.7% | View → |
| Bronco Sport | 174 | -$2,471 | -$2,503 | $36,008 | 100% | View → |
| Corolla | 145 | +$118 | +$235 | $26,213 | 52.4% | View → |
| Corolla Cross | 127 | +$410 | +$226 | $33,413 | 42.5% | View → |
| Camry | 126 | -$54 | +$39 | $38,814 | 48.4% | View → |
| Acadia | 125 | -$333 | -$1,197 | $55,385 | 96% | View → |
| Ascent | 122 | +$415 | -$1,092 | $51,015 | 18% | View → |
| Bronco | 119 | -$2,492 | -$2,872 | $53,420 | 100% | View → |
| Maverick | 110 | -$1,441 | -$946 | $37,708 | 100% | View → |
| Sienna | 96 | +$291 | +$406 | $53,694 | 55.2% | View → |
| Compass | 95 | -$2,005 | -$2,177 | $35,075 | 100% | View → |
| Ranger | 93 | -$1,957 | -$2,005 | $43,130 | 100% | View → |
| Terrain | 91 | +$252 | -$316 | $41,590 | 94.5% | View → |
| Cherokee | 90 | -$3,600 | -$3,572 | $39,085 | 100% | View → |
| 4Runner | 85 | +$360 | +$8 | $59,798 | 41.2% | View → |
| Gladiator | 82 | -$4,508 | -$5,249 | $50,374 | 100% | View → |
| Grand Highlander Hybrid | 81 | +$331 | +$536 | $59,923 | 40.7% | View → |
| Sportage | 75 | -$652 | -$752 | $35,002 | 100% | View → |
| RAM 3500 | 73 | -$2,160 | -$4,345 | $70,345 | 100% | View → |
| Seltos | 72 | -$545 | -$653 | $29,973 | 100% | View → |
| Durango | 72 | -$750 | -$791 | $51,540 | 100% | View → |
| Sportage Hybrid | 64 | -$756 | -$833 | $37,187 | 100% | View → |
| Canyon | 64 | -$372 | -$1,245 | $50,220 | 100% | View → |
| Expedition | 58 | -$224 | -$229 | $82,455 | 100% | View → |
| Impreza | 57 | +$165 | -$640 | $30,643 | 29.8% | View → |
| Pacifica | 56 | -$3,054 | -$3,150 | $46,440 | 100% | View → |
| Yukon | 52 | +$337 | -$1,101 | $93,650 | 90% | View → |
| Telluride | 52 | -$1,086 | -$1,266 | $49,478 | 100% | View → |
| Sorento | 51 | -$831 | -$891 | $40,262 | 100% | View → |
| Grand Wagoneer | 51 | -$471 | -$353 | $78,110 | 100% | View → |
| Yukon XL | 49 | +$22 | -$1,812 | $94,960 | 93.9% | View → |
| Highlander Hybrid | 41 | +$268 | +$410 | $58,133 | 41.5% | View → |
| Mustang | 41 | -$1,695 | -$1,892 | $49,605 | 100% | View → |
| Sierra 3500 HD | 41 | +$150 | -$2,738 | $81,680 | 97.6% | View → |
| Telluride Hybrid | 40 | -$1,364 | -$1,542 | $56,230 | 100% | View → |
| Envision | 38 | -$128 | -$214 | $48,835 | 100% | View → |
| Enclave | 36 | +$28 | -$330 | $56,154 | 72.2% | View → |
| WRX | 33 | +$691 | -$823 | $42,391 | 0% | View → |
| Land Cruiser | 32 | +$244 | +$360 | $73,646 | 37.5% | View → |
| Sequoia | 29 | -$448 | -$816 | $87,955 | 44.8% | View → |
| Sorento Hybrid | 28 | -$1,009 | -$1,106 | $47,560 | 100% | View → |
| K5 | 27 | -$580 | -$690 | $31,910 | 100% | View → |
| Prius | 27 | +$95 | +$63 | $33,955 | 40.7% | View → |
| Silverado 3500 HD | 26 | $0 | -$52 | $67,727 | 100% | View → |
| Envista | 25 | -$34 | -$150 | $29,980 | 100% | View → |
| K4 | 25 | -$451 | -$573 | $24,812 | 100% | View → |
| 4Runner Hybrid | 24 | +$381 | +$143 | $68,058 | 41.7% | View → |
| RAM 5500 Chassis Cab | 24 | -$2,438 | -$1,865 | $76,475 | 100% | View → |
| RAM ProMaster | 23 | -$4,000 | -$3,998 | $53,745 | 100% | View → |
| Carnival | 22 | -$998 | -$1,087 | $43,699 | 100% | View → |
| RAM 3500 Chassis Cab | 22 | -$2,205 | -$1,942 | $67,443 | 100% | View → |
| Encore GX | 21 | $0 | -$141 | $32,230 | 100% | View → |
| Charger | 21 | -$3,338 | -$4,421 | $61,205 | 100% | View → |
| Highlander | 15 | +$380 | +$168 | $54,432 | 33.3% | View → |
| Nautilus | 15 | +$4,000 | +$4,000 | $74,540 | 0% | View → |
| K4 Hatchback | 10 | -$670 | -$764 | $26,864 | 100% | View → |
| Voyager | 10 | -$3,450 | -$3,119 | $39,960 | 100% | View → |
| Optiq | 10 | +$760 | -$36 | $60,644 | 90% | View → |
| EV6 | 9 | -$1,106 | -$1,166 | $49,923 | 100% | View → |
| Carnival Hybrid | 8 | -$1,059 | -$1,287 | $47,997 | 100% | View → |
| NX | 7 | -$543 | -$40 | $52,105 | 100% | View → |
| RX | 7 | +$458 | -$28 | $65,227 | 85.7% | View → |
| Mustang Mach-E | 7 | -$3,500 | -$3,481 | $49,415 | 100% | View → |
| EV9 | 6 | -$1,461 | -$1,711 | $71,225 | 100% | View → |
| Niro | 6 | -$581 | -$680 | $31,850 | 100% | View → |
| GX | 6 | $0 | +$1,631 | $83,008 | 100% | View → |
| Grand Highlander | 6 | +$595 | +$282 | $57,980 | 0% | View → |
| BRZ | 6 | +$729 | -$444 | $41,011 | 0% | View → |
| Corvette Stingray | 5 | $0 | +$85 | $91,315 | 100% | View → |
| CT5 | 5 | $0 | +$213 | $59,115 | 100% | View → |
| IS | 5 | -$706 | -$43 | $57,262 | 100% | View → |
| GR86 | 5 | -$85 | +$191 | $36,421 | 40% | View → |
| TX | 5 | -$400 | -$193 | $66,938 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Maine and refreshed every 24 hours.
We only include models with at least five active listings in Maine so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate