Maine Dealer Markups & New Car Prices
Live markup data from 82 Maine dealers across 5,354 active listings. Updated daily.
The short version
Maine dealers are charging an average markup of -$1,602 over sticker, which is roughly in line with the national average of -$1,697 (a 6% premium). Of 5,354 current listings, 78.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Maine
| Model | Listings | Avg markup (ME) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 449 | -$7,082 | -$7,095 | $56,492 | 100% | View → |
| Tacoma | 344 | -$598 | -$530 | $46,461 | 77.3% | View → |
| RAM 2500 | 319 | -$2,457 | -$3,820 | $66,905 | 100% | View → |
| RAV4 | 297 | +$314 | +$503 | $42,469 | 52.9% | View → |
| Tundra | 290 | -$1,334 | -$1,178 | $67,786 | 81.7% | View → |
| Wrangler | 219 | -$2,751 | -$2,796 | $50,930 | 100% | View → |
| Forester | 199 | +$185 | -$736 | $38,805 | 40.6% | View → |
| Outback | 173 | +$216 | -$1,316 | $45,141 | 37% | View → |
| Grand Cherokee | 171 | -$4,826 | -$4,590 | $47,156 | 100% | View → |
| Crosstrek | 156 | -$35 | -$714 | $38,180 | 51% | View → |
| Camry | 120 | -$130 | -$58 | $38,282 | 62.5% | View → |
| Corolla | 113 | +$63 | +$100 | $25,982 | 66.4% | View → |
| Compass | 108 | -$1,472 | -$1,700 | $36,275 | 100% | View → |
| Corolla Cross | 103 | +$130 | +$176 | $33,498 | 61.2% | View → |
| Cherokee | 100 | -$2,475 | -$4,354 | $40,215 | 100% | View → |
| Gladiator | 97 | -$4,057 | -$4,932 | $50,431 | 100% | View → |
| Tucson | 96 | +$2,338 | +$83 | $44,040 | 0% | View → |
| Elantra | 95 | — | -$1,742 | $0 | — | View → |
| Sienna | 87 | +$268 | +$446 | $53,855 | 57.5% | View → |
| Sportage | 83 | -$654 | -$769 | $34,974 | 100% | View → |
| Grand Highlander Hybrid | 78 | +$332 | +$474 | $59,278 | 51.3% | View → |
| 4Runner | 73 | +$244 | -$64 | $59,035 | 61.6% | View → |
| Sorento | 63 | -$855 | -$912 | $40,396 | 100% | View → |
| Ascent | 59 | +$176 | -$1,490 | $52,035 | 18.6% | View → |
| Santa Fe | 58 | — | -$1,349 | $0 | — | View → |
| Sonata | 58 | +$1,447 | +$189 | $30,886 | 0% | View → |
| Tucson Hybrid | 51 | +$409 | -$152 | $34,350 | 0% | View → |
| Durango | 47 | -$489 | -$538 | $50,680 | 100% | View → |
| Grand Wagoneer | 46 | $0 | -$2 | $78,663 | 100% | View → |
| Telluride Hybrid | 45 | -$1,436 | -$1,589 | $57,283 | 100% | View → |
| RAM 3500 | 44 | -$2,909 | -$4,708 | $66,840 | 100% | View → |
| K5 | 43 | -$588 | -$675 | $31,910 | 100% | View → |
| Expedition | 41 | $0 | -$116 | $85,470 | 100% | View → |
| Impreza | 40 | +$520 | -$563 | $30,463 | 12.8% | View → |
| Palisade | 38 | -$1,620 | -$1,402 | $51,045 | 100% | View → |
| Sportage Hybrid | 37 | -$746 | -$828 | $36,743 | 100% | View → |
| Seltos | 37 | -$564 | -$651 | $31,296 | 100% | View → |
| Telluride | 37 | -$1,115 | -$1,341 | $49,719 | 100% | View → |
| K4 | 36 | -$466 | -$567 | $24,812 | 100% | View → |
| Santa Fe Hybrid | 36 | — | -$895 | $0 | — | View → |
| Ranger | 35 | -$1,943 | -$1,972 | $44,035 | 100% | View → |
| Tacoma Hybrid | 32 | -$1,172 | -$734 | $57,116 | 84.4% | View → |
| Venue | 32 | +$1,303 | +$1,335 | $25,010 | 0% | View → |
| RAM ProMaster | 31 | -$3,613 | -$3,826 | $53,225 | 100% | View → |
| Mustang | 30 | -$1,817 | -$1,857 | $47,635 | 100% | View → |
| Sequoia | 30 | +$264 | -$303 | $88,350 | 46.7% | View → |
| WRX | 28 | +$455 | -$685 | $41,904 | 25% | View → |
| Land Cruiser | 28 | +$315 | +$274 | $73,179 | 53.6% | View → |
| Pacifica | 27 | -$5,296 | -$5,544 | $45,285 | 100% | View → |
| Santa Cruz | 27 | -$275 | -$38 | $36,070 | 100% | View → |
| Carnival | 25 | -$934 | -$1,091 | $43,361 | 100% | View → |
| Palisade Hybrid | 23 | +$2,349 | +$1,154 | $62,024 | 0% | View → |
| RAM 5500 Chassis Cab | 23 | -$2,500 | -$2,377 | $76,380 | 100% | View → |
| Kona | 23 | — | +$140 | $0 | — | View → |
| RAM 3500 Chassis Cab | 22 | -$2,273 | -$2,408 | $67,443 | 100% | View → |
| Prius | 21 | -$228 | +$43 | $36,167 | 66.7% | View → |
| Sierra 3500 HD | 20 | -$1,238 | -$2,423 | $80,604 | 100% | View → |
| Highlander | 20 | +$259 | +$221 | $51,009 | 60% | View → |
| Highlander Hybrid | 15 | +$269 | +$365 | $56,542 | 60% | View → |
| Sorento Hybrid | 15 | -$843 | -$1,119 | $43,620 | 100% | View → |
| Charger | 15 | -$4,893 | -$5,309 | $60,470 | 100% | View → |
| 4Runner Hybrid | 15 | +$226 | +$34 | $68,039 | 66.7% | View → |
| EV9 | 13 | -$1,538 | -$1,799 | $70,864 | 100% | View → |
| Nautilus | 13 | +$4,500 | +$4,570 | $73,590 | 0% | View → |
| Voyager | 12 | -$2,521 | -$2,614 | $40,460 | 100% | View → |
| Tucson PHEV | 12 | — | -$1,486 | $0 | — | View → |
| Niro | 12 | -$511 | -$651 | $31,712 | 100% | View → |
| Yukon | 11 | -$59 | -$968 | $86,420 | 90.9% | View → |
| IONIQ 5 | 10 | -$6,882 | -$9,648 | $46,937 | 100% | View → |
| EV6 | 9 | -$1,181 | -$1,185 | $50,027 | 100% | View → |
| Silverado 3500 HD | 9 | $0 | +$65 | $89,475 | 100% | View → |
| Escape | 8 | -$5,000 | -$5,072 | $32,790 | 100% | View → |
| Mustang Mach-E | 7 | -$4,000 | -$4,219 | $54,790 | 100% | View → |
| RX | 7 | +$257 | +$103 | $64,673 | 85.7% | View → |
| Optiq | 6 | +$67 | -$26 | $59,083 | 83.3% | View → |
| Carnival Hybrid | 6 | -$1,115 | -$1,253 | $50,233 | 100% | View → |
| Aviator | 5 | +$4,500 | +$4,500 | $88,720 | 0% | View → |
| Niro EV | 5 | -$902 | -$1,018 | $41,970 | 100% | View → |
| Sportage Plug-in Hybrid | 5 | -$842 | -$1,041 | $47,687 | 100% | View → |
| NX | 5 | -$182 | +$73 | $59,750 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Maine and refreshed every 24 hours.
We only include models with at least five active listings in Maine so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate