Maryland Dealer Markups & New Car Prices
Live markup data from 227 Maryland dealers across 29,857 active listings. Updated daily.
Active listings
29,857
Avg markup in state
-$1,609
National avg markup
-$1,703
% priced below MSRP
89.3%
The short version
Maryland dealers are charging an average markup of -$1,609 over sticker, which is roughly in line with the national average of -$1,703 (a 6% premium). Of 29,857 current listings, 89.3% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Maryland
| Model | Listings | Avg markup (MD) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| CR-V | 1,369 | — | — | $0 | — | View → |
| Super Duty | 1,131 | -$2,443 | -$2,505 | $80,945 | 100% | View → |
| Accord | 817 | — | — | $0 | — | View → |
| HR-V | 815 | — | — | $0 | — | View → |
| F-150 | 815 | -$3,953 | -$4,286 | $60,675 | 100% | View → |
| Elantra | 797 | -$1,732 | -$1,742 | $25,514 | 85.1% | View → |
| Tacoma | 766 | -$1,116 | -$544 | $46,801 | 95.7% | View → |
| RAM 1500 | 740 | -$7,061 | -$7,095 | $57,201 | 100% | View → |
| Explorer | 734 | -$3,315 | -$3,252 | $53,105 | 100% | View → |
| Outback | 638 | -$1,383 | -$1,339 | $42,132 | 75.8% | View → |
| RAV4 | 607 | +$291 | +$512 | $42,569 | 63.6% | View → |
| Wrangler | 593 | -$2,865 | -$2,796 | $50,860 | 100% | View → |
| Bronco | 571 | -$2,475 | -$2,885 | $56,695 | 100% | View → |
| Camry | 561 | -$211 | -$56 | $36,339 | 82.4% | View → |
| Crosstrek | 555 | -$1,044 | -$691 | $36,123 | 81.6% | View → |
| Grand Cherokee | 537 | -$4,509 | -$4,590 | $45,959 | 100% | View → |
| Corolla | 515 | +$114 | +$107 | $26,652 | 80.4% | View → |
| Bronco Sport | 504 | -$2,294 | -$2,503 | $35,670 | 100% | View → |
| Tucson | 481 | +$188 | +$83 | $34,405 | 50% | View → |
| Tundra | 478 | -$1,821 | -$1,171 | $67,439 | 96.9% | View → |
| K4 | 474 | -$518 | -$567 | $24,736 | 100% | View → |
| Maverick | 468 | -$255 | -$374 | $36,013 | 100% | View → |
| Forester | 431 | -$1,031 | -$733 | $39,263 | 71.2% | View → |
| Carnival | 378 | -$1,035 | -$1,091 | $43,511 | 100% | View → |
| K5 | 373 | -$609 | -$675 | $31,325 | 100% | View → |
| Sienna | 362 | +$204 | +$451 | $53,840 | 68% | View → |
| Telluride Hybrid | 357 | -$1,514 | -$1,589 | $57,671 | 100% | View → |
| Tucson Hybrid | 351 | +$739 | -$152 | $35,403 | 4.2% | View → |
| RAM 2500 | 348 | -$3,608 | -$3,820 | $72,525 | 100% | View → |
| Odyssey | 345 | — | — | $0 | — | View → |
| Pilot | 345 | — | — | $0 | — | View → |
| Sorento | 344 | -$849 | -$912 | $39,252 | 100% | View → |
| Santa Fe | 335 | -$1,945 | -$1,349 | $39,112 | 93.9% | View → |
| Silverado 1500 | 326 | -$352 | -$152 | $61,713 | 99.7% | View → |
| Seltos | 319 | -$571 | -$651 | $30,784 | 100% | View → |
| Expedition | 316 | -$234 | -$116 | $85,518 | 100% | View → |
| Corolla Cross | 314 | +$45 | +$183 | $32,559 | 72.6% | View → |
| Sportage | 312 | -$726 | -$769 | $34,505 | 100% | View → |
| Santa Fe Hybrid | 304 | -$1,900 | -$895 | $46,404 | 100% | View → |
| Sportage Hybrid | 303 | -$791 | -$828 | $36,927 | 100% | View → |
| Civic Sedan | 268 | — | — | $0 | — | View → |
| Grand Highlander Hybrid | 258 | +$275 | +$480 | $58,703 | 65.1% | View → |
| Compass | 253 | -$1,512 | -$1,700 | $34,555 | 100% | View → |
| Durango | 220 | -$418 | -$489 | $51,315 | 100% | View → |
| Palisade | 211 | -$1,234 | -$1,402 | $45,750 | 66.7% | View → |
| Gladiator | 209 | -$5,516 | -$4,932 | $49,145 | 100% | View → |
| Passport | 203 | — | — | $0 | — | View → |
| Palisade Hybrid | 196 | — | +$1,154 | $0 | — | View → |
| Ridgeline | 189 | — | — | $0 | — | View → |
| Cherokee | 186 | -$4,290 | -$4,354 | $39,040 | 100% | View → |
| Civic Hatchback | 186 | — | — | $0 | — | View → |
| 4Runner | 180 | -$195 | -$9 | $57,051 | 87.8% | View → |
| Mustang | 173 | -$2,090 | -$1,857 | $35,635 | 100% | View → |
| Sierra 1500 | 171 | -$3,109 | -$2,273 | $67,179 | 99.4% | View → |
| Venue | 170 | +$1,674 | +$1,335 | $25,503 | 0% | View → |
| Grand Wagoneer | 167 | $0 | -$2 | $82,545 | 100% | View → |
| Telluride | 162 | -$1,252 | -$1,341 | $53,825 | 100% | View → |
| GV70 | 160 | +$1,134 | +$1,226 | $62,663 | 1.9% | View → |
| Ranger | 159 | -$1,912 | -$1,972 | $42,220 | 100% | View → |
| Silverado 2500 HD | 157 | -$164 | -$222 | $69,695 | 94.7% | View → |
| Sonata | 152 | +$896 | +$189 | $31,223 | 13.3% | View → |
| Carnival Hybrid | 152 | -$1,299 | -$1,253 | $50,651 | 100% | View → |
| Grand Highlander | 148 | +$23 | +$246 | $55,997 | 80.4% | View → |
| MDX | 142 | — | — | $0 | — | View → |
| Ascent | 142 | -$2,274 | -$1,433 | $50,558 | 91.5% | View → |
| RAM ProMaster | 135 | -$3,319 | -$3,826 | $52,910 | 100% | View → |
| Kona | 134 | -$281 | +$140 | $30,514 | 55.6% | View → |
| Charger | 130 | -$4,948 | -$4,871 | $58,635 | 100% | View → |
| RAM 3500 | 130 | -$4,475 | -$4,708 | $76,316 | 100% | View → |
| Land Cruiser | 128 | -$35 | +$281 | $72,629 | 93.8% | View → |
| Sierra 2500 HD | 126 | -$4,261 | -$2,989 | $85,145 | 98.4% | View → |
| Sequoia | 120 | -$584 | -$293 | $85,923 | 90.8% | View → |
| GV80 | 118 | +$1,470 | +$1,520 | $81,833 | 0.8% | View → |
| ADX | 110 | — | — | $0 | — | View → |
| Navigator | 94 | +$1,872 | +$1,738 | $114,740 | 0% | View → |
| Prologue | 94 | — | — | $0 | — | View → |
| Sorento Hybrid | 92 | -$948 | -$1,119 | $44,029 | 100% | View → |
| Niro | 82 | -$580 | -$651 | $31,970 | 100% | View → |
| Mustang Mach-E | 82 | -$4,000 | -$4,219 | $52,020 | 100% | View → |
| TX | 80 | +$464 | -$55 | $67,311 | 36.3% | View → |
| Santa Cruz | 80 | -$248 | -$38 | $35,007 | 60% | View → |
| Pacifica | 77 | -$5,214 | -$5,395 | $49,390 | 100% | View → |
| WRX | 77 | -$1,082 | -$714 | $36,657 | 77.9% | View → |
| Prius | 75 | +$147 | +$53 | $37,224 | 74.7% | View → |
| Nautilus | 70 | +$4,500 | +$4,570 | $70,690 | 0% | View → |
| Impreza | 70 | -$481 | -$561 | $29,663 | 71.4% | View → |
| Envista | 70 | -$441 | -$190 | $30,201 | 100% | View → |
| Acadia | 67 | -$1,076 | -$1,699 | $61,180 | 94% | View → |
| Enclave | 63 | -$179 | -$300 | $57,975 | 100% | View → |
| RDX | 62 | — | — | $0 | — | View → |
| Elantra N | 61 | +$1,657 | +$1,695 | $37,316 | 0% | View → |
| 4Runner Hybrid | 59 | -$184 | +$86 | $68,519 | 76.3% | View → |
| Yukon XL | 58 | -$1,700 | -$1,440 | $96,828 | 93.1% | View → |
| RX | 56 | -$271 | +$90 | $62,574 | 53.6% | View → |
| Terrain | 56 | -$407 | -$538 | $40,355 | 89.3% | View → |
| Highlander | 56 | +$239 | +$237 | $55,970 | 67.9% | View → |
| K4 Hatchback | 53 | -$676 | -$719 | $26,854 | 100% | View → |
| Niro EV | 51 | -$971 | -$1,018 | $41,882 | 100% | View → |
| Integra | 51 | — | — | $0 | — | View → |
| Envision | 49 | -$175 | -$204 | $47,605 | 100% | View → |
| Canyon | 48 | -$892 | -$927 | $49,027 | 97.9% | View → |
| G70 | 47 | +$866 | +$905 | $57,935 | 4.3% | View → |
| NX | 45 | +$324 | +$69 | $54,652 | 33.3% | View → |
| Encore GX | 42 | -$453 | -$127 | $31,875 | 100% | View → |
| Highlander Hybrid | 41 | +$374 | +$376 | $58,652 | 53.7% | View → |
| IS | 40 | +$400 | -$16 | $56,412 | 35% | View → |
| Yukon | 40 | -$1,480 | -$973 | $94,364 | 92.5% | View → |
| Optiq | 39 | +$1,199 | -$29 | $59,931 | 82.1% | View → |
| Aviator | 38 | +$4,500 | +$4,500 | $79,940 | 0% | View → |
| Silverado 3500 HD | 38 | +$964 | +$65 | $71,410 | 89.2% | View → |
| RX Hybrid | 37 | +$631 | +$419 | $66,868 | 18.9% | View → |
| RAM 5500 Chassis Cab | 35 | -$2,357 | -$2,377 | $78,915 | 100% | View → |
| Sportage Plug-in Hybrid | 35 | -$1,095 | -$1,041 | $47,922 | 100% | View → |
| LYRIQ | 35 | -$242 | +$90 | $72,665 | 100% | View → |
| EV9 | 34 | -$1,871 | -$1,799 | $71,703 | 100% | View → |
| Corvette Stingray | 34 | -$636 | +$345 | $96,073 | 100% | View → |
| CT5 | 29 | +$471 | +$152 | $59,115 | 93.1% | View → |
| GR86 | 27 | +$86 | +$155 | $38,024 | 81.5% | View → |
| GR Corolla | 27 | -$13 | +$88 | $46,465 | 70.4% | View → |
| Sierra 3500 HD | 26 | -$2,600 | -$2,449 | $88,790 | 96.2% | View → |
| Tucson PHEV | 25 | +$422 | -$1,486 | $43,047 | 0% | View → |
| XT5 | 25 | -$32 | -$80 | $62,095 | 100% | View → |
| G80 | 23 | +$886 | +$913 | $79,845 | 4.3% | View → |
| Civic Si | 23 | — | — | $0 | — | View → |
| EV6 | 22 | -$1,073 | -$1,185 | $46,227 | 100% | View → |
| Escalade ESV | 20 | $0 | +$137 | $133,473 | 100% | View → |
| Vistiq | 20 | +$339 | +$128 | $82,735 | 35% | View → |
| ES | 18 | +$234 | +$34 | $56,130 | 44.4% | View → |
| RAM 3500 Chassis Cab | 17 | -$2,353 | -$2,408 | $69,750 | 100% | View → |
| LX 700h Hybrid | 15 | -$679 | -$270 | $123,813 | 40% | View → |
| ES 300h Hybrid | 15 | +$662 | +$445 | $56,799 | 13.3% | View → |
| BRZ | 14 | -$1,124 | -$491 | $39,495 | 78.6% | View → |
| TX 500h Hybrid | 14 | +$794 | +$20 | $77,416 | 7.1% | View → |
| G90 | 13 | +$3,272 | +$3,027 | $105,545 | 0% | View → |
| RZ Electric | 13 | +$532 | +$121 | $57,524 | 23.1% | View → |
| Escalade IQ | 13 | $0 | -$195 | $150,490 | 100% | View → |
| NX Hybrid | 13 | +$685 | +$535 | $55,334 | 7.7% | View → |
| GV80 Coupe | 12 | +$2,066 | +$2,164 | $91,465 | 0% | View → |
| Civic Type R | 11 | — | — | $0 | — | View → |
| Escalade | 11 | $0 | +$138 | $129,080 | 100% | View → |
| NX 450h+ Plug-in | 10 | -$309 | +$136 | $66,495 | 30% | View → |
| Corvette Z06 | 10 | +$880 | +$99 | $152,233 | 88.9% | View → |
| Voyager | 10 | -$2,475 | -$2,663 | $40,253 | 100% | View → |
| Sorento Plug-in Hybrid | 7 | -$248 | -$737 | $49,849 | 100% | View → |
| Sierra EV | 6 | -$7,482 | -$3,016 | $55,490 | 100% | View → |
| Charger Daytona | 6 | $0 | $0 | $71,033 | 100% | View → |
| IONIQ 9 | 6 | -$8,770 | -$9,020 | $60,525 | 100% | View → |
| Trailseeker | 6 | +$550 | -$471 | $48,024 | 16.7% | View → |
| Escalade IQL | 5 | +$579 | -$102 | $157,420 | 80% | View → |
| RAM 4500 Chassis Cab | 5 | -$2,000 | -$2,326 | $74,150 | 100% | View → |
| LX | 5 | +$799 | +$111 | $120,417 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Maryland and refreshed every 24 hours.
We only include models with at least five active listings in Maryland so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate