Maryland Dealer Markups & New Car Prices
Live markup data from 227 Maryland dealers across 32,801 active listings. Updated daily.
Active listings
32,801
Avg markup in state
-$1,651
National avg markup
-$1,790
% priced below MSRP
90.4%
The short version
Maryland dealers are charging an average markup of -$1,651 over sticker, which is roughly in line with the national average of -$1,790 (a 8% premium). Of 32,801 current listings, 90.4% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Maryland
| Model | Listings | Avg markup (MD) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| CR-V | 1,192 | — | — | $0 | — | View → |
| Super Duty | 1,036 | -$837 | -$805 | $84,093 | 100% | View → |
| RAM 1500 | 945 | -$7,636 | -$7,556 | $58,058 | 100% | View → |
| F-150 | 923 | -$3,494 | -$3,978 | $61,765 | 100% | View → |
| Elantra | 913 | — | — | $0 | — | View → |
| Tacoma | 886 | -$1,021 | -$672 | $46,044 | 85.9% | View → |
| HR-V | 841 | — | — | $0 | — | View → |
| Accord | 823 | — | — | $0 | — | View → |
| Wrangler | 816 | -$3,281 | -$3,129 | $50,675 | 100% | View → |
| Grand Cherokee | 772 | -$4,278 | -$4,355 | $46,890 | 100% | View → |
| Explorer | 717 | -$4,000 | -$4,124 | $50,305 | 100% | View → |
| Outback | 715 | -$1,656 | -$1,341 | $42,342 | 84.7% | View → |
| Camry | 637 | -$285 | -$145 | $35,063 | 74.6% | View → |
| Crosstrek | 627 | -$1,208 | -$778 | $36,110 | 88% | View → |
| Maverick | 610 | -$363 | -$667 | $35,278 | 100% | View → |
| Tucson | 574 | — | — | $0 | — | View → |
| RAV4 | 566 | +$276 | +$604 | $42,634 | 65.7% | View → |
| Santa Fe Hybrid | 560 | — | — | $0 | — | View → |
| Bronco Sport | 550 | -$1,691 | -$2,020 | $36,035 | 100% | View → |
| Santa Fe | 547 | — | — | $0 | — | View → |
| Tundra | 520 | -$1,988 | -$1,355 | $66,144 | 97.3% | View → |
| Bronco | 497 | -$2,048 | -$2,458 | $56,805 | 100% | View → |
| Pilot | 469 | — | — | $0 | — | View → |
| Corolla | 464 | +$97 | +$142 | $26,579 | 72.4% | View → |
| RAM 2500 | 450 | -$2,047 | -$2,112 | $73,035 | 100% | View → |
| Sorento | 405 | -$884 | -$923 | $39,305 | 100% | View → |
| Sportage | 393 | -$769 | -$776 | $34,503 | 100% | View → |
| Forester | 390 | -$1,205 | -$912 | $38,188 | 81.4% | View → |
| K4 | 380 | -$503 | -$555 | $24,650 | 100% | View → |
| Tucson Hybrid | 364 | — | — | $0 | — | View → |
| Palisade | 363 | — | — | $0 | — | View → |
| Odyssey | 362 | — | — | $0 | — | View → |
| Silverado 1500 | 350 | -$219 | -$123 | $60,938 | 99.4% | View → |
| Grand Highlander | 345 | +$201 | +$417 | $58,348 | 71.3% | View → |
| Passport | 333 | — | — | $0 | — | View → |
| Sportage Hybrid | 333 | -$798 | -$839 | $37,462 | 100% | View → |
| Palisade Hybrid | 328 | — | — | $0 | — | View → |
| Compass | 306 | -$1,887 | -$1,943 | $33,980 | 100% | View → |
| Carnival | 285 | -$1,066 | -$1,088 | $43,205 | 100% | View → |
| Gladiator | 283 | -$4,534 | -$4,559 | $50,450 | 100% | View → |
| 4Runner | 277 | -$392 | -$152 | $53,053 | 86.6% | View → |
| Expedition | 276 | -$43 | -$164 | $84,988 | 100% | View → |
| Durango | 274 | -$383 | -$487 | $51,545 | 100% | View → |
| Kona | 268 | — | — | $0 | — | View → |
| Sienna | 260 | +$238 | +$531 | $53,810 | 69.6% | View → |
| Corolla Cross | 252 | +$102 | +$230 | $32,722 | 75% | View → |
| Seltos | 250 | -$635 | -$650 | $30,690 | 100% | View → |
| Venue | 233 | — | — | $0 | — | View → |
| Sonata | 229 | — | — | $0 | — | View → |
| Cherokee | 206 | -$2,476 | -$2,475 | $40,538 | 100% | View → |
| Grand Wagoneer | 201 | $0 | -$158 | $82,185 | 100% | View → |
| Civic Hatchback | 200 | — | — | $0 | — | View → |
| K5 | 197 | -$711 | -$717 | $31,731 | 100% | View → |
| Mustang | 189 | -$2,421 | -$2,584 | $35,670 | 100% | View → |
| MDX | 186 | — | — | $0 | — | View → |
| Telluride Hybrid | 185 | -$1,544 | -$1,613 | $57,761 | 100% | View → |
| RAM 3500 | 183 | -$1,836 | -$2,375 | $79,075 | 100% | View → |
| Civic Sedan | 182 | — | — | $0 | — | View → |
| Silverado 2500 HD | 177 | -$262 | -$195 | $72,805 | 96.6% | View → |
| Telluride | 175 | -$1,254 | -$1,373 | $53,565 | 100% | View → |
| Land Cruiser | 171 | +$1 | +$378 | $72,230 | 91.8% | View → |
| RAM ProMaster | 165 | -$3,442 | -$3,788 | $52,910 | 100% | View → |
| Charger | 165 | -$4,970 | -$5,416 | $58,475 | 100% | View → |
| Sierra 1500 | 157 | -$2,352 | -$1,923 | $68,145 | 98.1% | View → |
| Pacifica | 154 | -$5,214 | -$5,490 | $47,503 | 100% | View → |
| Ascent | 152 | -$2,211 | -$1,621 | $50,677 | 85.1% | View → |
| Prologue | 143 | — | — | $0 | — | View → |
| Sierra 2500 HD | 142 | -$3,141 | -$2,645 | $85,645 | 97.2% | View → |
| Ranger | 138 | -$2,000 | -$2,232 | $40,663 | 100% | View → |
| GV70 | 136 | +$1,274 | +$1,268 | $62,700 | 3.7% | View → |
| RDX | 126 | — | — | $0 | — | View → |
| ADX | 125 | — | — | $0 | — | View → |
| Sequoia | 119 | -$709 | -$248 | $86,318 | 85.7% | View → |
| 4Runner Hybrid | 118 | -$744 | -$205 | $64,184 | 83.1% | View → |
| Carnival Hybrid | 118 | -$1,118 | -$1,175 | $49,037 | 100% | View → |
| Ridgeline | 116 | — | — | $0 | — | View → |
| Sorento Hybrid | 115 | -$937 | -$1,086 | $44,060 | 100% | View → |
| GV80 | 114 | +$1,392 | +$1,538 | $78,715 | 2.6% | View → |
| Mustang Mach-E | 109 | -$5,803 | -$5,169 | $50,470 | 100% | View → |
| Navigator | 108 | +$2,111 | +$1,801 | $113,990 | 29.6% | View → |
| Nautilus | 99 | +$5,000 | +$5,000 | $73,590 | 0% | View → |
| Tacoma Hybrid | 99 | -$1,539 | -$1,016 | $59,149 | 88.9% | View → |
| Niro | 96 | -$614 | -$663 | $31,807 | 100% | View → |
| RX | 94 | +$281 | -$83 | $63,128 | 38.3% | View → |
| Integra | 93 | — | — | $0 | — | View → |
| Santa Cruz | 88 | — | — | $0 | — | View → |
| Envision | 83 | -$89 | -$289 | $47,940 | 100% | View → |
| Prius | 81 | -$106 | -$3 | $35,505 | 79% | View → |
| WRX | 80 | -$910 | -$482 | $36,692 | 76.4% | View → |
| Acadia | 78 | -$1,042 | -$1,533 | $57,318 | 85.9% | View → |
| Terrain | 73 | -$445 | -$685 | $40,940 | 90.4% | View → |
| TX | 70 | -$25 | -$204 | $67,363 | 51.4% | View → |
| Enclave | 67 | -$182 | -$332 | $56,305 | 100% | View → |
| Envista | 67 | -$223 | -$220 | $30,660 | 100% | View → |
| G70 | 63 | +$846 | +$903 | $57,935 | 3.2% | View → |
| Yukon XL | 61 | -$1,567 | -$1,147 | $93,574 | 95.1% | View → |
| Elantra N | 59 | — | — | $0 | — | View → |
| Impreza | 58 | -$560 | -$652 | $29,612 | 79.6% | View → |
| Yukon | 57 | -$1,711 | -$786 | $92,675 | 96.4% | View → |
| Aviator | 56 | +$5,000 | +$5,000 | $74,760 | 0% | View → |
| IONIQ 5 | 52 | — | — | $0 | — | View → |
| IS | 51 | +$99 | -$108 | $55,482 | 37.3% | View → |
| Canyon | 48 | -$1,052 | -$895 | $48,488 | 100% | View → |
| Highlander | 47 | +$34 | +$226 | $54,792 | 80.9% | View → |
| NX | 45 | +$360 | -$73 | $52,958 | 46.7% | View → |
| RAM 5500 Chassis Cab | 43 | -$2,384 | -$2,363 | $79,750 | 100% | View → |
| Silverado 3500 HD | 43 | +$834 | +$40 | $76,315 | 90.5% | View → |
| EV9 | 42 | -$1,878 | -$1,829 | $71,458 | 100% | View → |
| K4 Hatchback | 39 | -$845 | -$766 | $29,657 | 100% | View → |
| Sierra 3500 HD | 38 | -$1,972 | -$2,122 | $89,089 | 92.1% | View → |
| Niro EV | 38 | -$1,029 | -$1,062 | $41,902 | 100% | View → |
| EV6 | 37 | -$1,101 | -$1,194 | $49,565 | 100% | View → |
| Escape | 36 | -$5,250 | -$5,278 | $31,155 | 100% | View → |
| LYRIQ | 35 | +$572 | -$51 | $70,370 | 94.3% | View → |
| Highlander Hybrid | 34 | +$91 | +$357 | $58,243 | 70.6% | View → |
| Encore GX | 34 | -$379 | -$146 | $32,154 | 100% | View → |
| CT5 | 33 | +$233 | +$132 | $58,765 | 93.9% | View → |
| GR86 | 31 | +$241 | +$173 | $37,693 | 64.5% | View → |
| XT5 | 27 | +$70 | -$70 | $62,115 | 96.3% | View → |
| Escalade | 26 | -$182 | +$154 | $129,670 | 100% | View → |
| Escalade ESV | 24 | +$417 | +$66 | $133,980 | 95.8% | View → |
| Civic Si | 23 | — | — | $0 | — | View → |
| G80 | 20 | +$912 | +$937 | $79,665 | 5% | View → |
| RZ Electric | 20 | -$94 | -$244 | $57,566 | 40% | View → |
| RAM 3500 Chassis Cab | 19 | -$2,368 | -$2,393 | $69,530 | 100% | View → |
| Tucson PHEV | 19 | — | — | $0 | — | View → |
| G90 | 17 | +$836 | +$897 | $105,545 | 5.9% | View → |
| Sportage Plug-in Hybrid | 17 | -$861 | -$897 | $47,871 | 100% | View → |
| Trailseeker | 17 | +$175 | -$282 | $42,835 | 41.7% | View → |
| IONIQ 9 | 16 | — | — | $0 | — | View → |
| NX 450h+ Plug-in | 15 | +$746 | +$26 | $69,279 | 6.7% | View → |
| GV80 Coupe | 15 | +$1,127 | +$1,170 | $90,425 | 0% | View → |
| TX 500h Hybrid | 14 | -$318 | -$166 | $76,112 | 57.1% | View → |
| RX Hybrid | 14 | +$460 | +$222 | $66,596 | 35.7% | View → |
| Corvette Z06 | 14 | -$651 | -$59 | $145,200 | 100% | View → |
| Voyager | 14 | -$2,750 | -$2,665 | $40,140 | 100% | View → |
| Corvette Stingray | 13 | +$197 | +$433 | $95,655 | 92.3% | View → |
| ES | 13 | +$314 | +$106 | $55,767 | 38.5% | View → |
| LX 700h Hybrid | 13 | -$1,769 | -$114 | $121,219 | 53.8% | View → |
| Sorento Plug-in Hybrid | 13 | -$559 | -$785 | $51,691 | 100% | View → |
| Vistiq | 13 | -$504 | +$33 | $82,615 | 69.2% | View → |
| GR Corolla | 12 | +$175 | +$208 | $44,286 | 66.7% | View → |
| Escalade IQ | 12 | +$8 | -$206 | $145,437 | 91.7% | View → |
| Civic Type R | 11 | — | — | $0 | — | View → |
| Sierra EV | 11 | -$5,364 | -$3,060 | $61,000 | 100% | View → |
| GX | 11 | +$1,630 | +$1,145 | $78,485 | 0% | View → |
| CT4 | 11 | +$697 | +$859 | $46,770 | 81.8% | View → |
| Optiq | 9 | +$1,982 | +$109 | $58,087 | 62.5% | View → |
| LX | 9 | -$157 | +$90 | $120,492 | 33.3% | View → |
| Grand Highlander Hybrid | 9 | +$266 | +$387 | $62,338 | 66.7% | View → |
| F-150 Lightning | 8 | $0 | $0 | $75,525 | 100% | View → |
| NX Hybrid | 8 | +$500 | +$287 | $59,246 | 37.5% | View → |
| BRZ | 8 | -$1,101 | -$429 | $39,058 | 83.3% | View → |
| Hummer EV SUV | 6 | -$1,035 | -$3,910 | $111,962 | 100% | View → |
| Hummer EV Pickup | 6 | -$6,968 | -$4,613 | $100,945 | 100% | View → |
| RX 450h+ Plug-in | 6 | +$325 | +$58 | $79,027 | 33.3% | View → |
| RAM 4500 Chassis Cab | 6 | -$2,083 | -$2,301 | $76,998 | 100% | View → |
| Charger Daytona | 6 | $0 | $0 | $71,033 | 100% | View → |
| GR Supra | 5 | +$500 | +$1,092 | $65,540 | 60% | View → |
| Silverado EV | 5 | -$1,000 | -$283 | $64,040 | 100% | View → |
| IONIQ 5 N | 5 | — | — | $0 | — | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Maryland and refreshed every 24 hours.
We only include models with at least five active listings in Maryland so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate