Louisiana Dealer Markups & New Car Prices
Live markup data from 211 Louisiana dealers across 29,368 active listings. Updated daily.
Active listings
29,368
Avg markup in state
-$1,790
National avg markup
-$1,519
% priced below MSRP
92.1%
The short version
Louisiana dealers are charging an average markup of -$1,790 over sticker, which is slightly lower than the national average of -$1,519 (a 18% discount). Of 29,368 current listings, 92.1% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Louisiana
| Model | Listings | Avg markup (LA) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Sierra 1500 | 2,222 | -$2,287 | -$2,250 | $67,255 | 98% | View → |
| RAM 1500 | 2,201 | -$4,903 | -$5,491 | $58,245 | 100% | View → |
| F-150 | 2,026 | -$4,174 | -$4,161 | $60,153 | 100% | View → |
| Silverado 1500 | 1,795 | -$51 | -$83 | $61,645 | 100% | View → |
| Super Duty | 1,299 | -$1,891 | -$2,172 | $86,340 | 100% | View → |
| Grand Cherokee | 1,223 | -$2,627 | -$3,299 | $47,680 | 100% | View → |
| Sierra 2500 HD | 1,014 | -$2,541 | -$2,984 | $89,945 | 99.4% | View → |
| RAM 2500 | 818 | -$3,850 | -$3,670 | $73,315 | 100% | View → |
| Explorer | 653 | -$2,081 | -$2,238 | $50,910 | 100% | View → |
| Silverado 2500 HD | 640 | -$272 | -$203 | $70,295 | 99.8% | View → |
| Expedition | 628 | -$212 | -$229 | $76,995 | 100% | View → |
| Wrangler | 593 | -$3,277 | -$3,270 | $50,930 | 100% | View → |
| Sportage | 568 | -$913 | -$752 | $32,934 | 100% | View → |
| Sorento | 547 | -$1,021 | -$891 | $37,794 | 100% | View → |
| K4 | 536 | -$628 | -$573 | $24,632 | 100% | View → |
| Tundra | 523 | -$2,461 | -$1,644 | $63,635 | 88.5% | View → |
| K5 | 498 | -$805 | -$690 | $30,071 | 100% | View → |
| Acadia | 497 | -$1,109 | -$1,197 | $52,170 | 98.4% | View → |
| Bronco | 490 | -$2,853 | -$2,872 | $54,490 | 100% | View → |
| Bronco Sport | 424 | -$2,323 | -$2,503 | $35,690 | 100% | View → |
| RAM 3500 | 402 | -$3,633 | -$4,345 | $80,663 | 100% | View → |
| Enclave | 389 | -$83 | -$330 | $56,555 | 100% | View → |
| Tacoma | 371 | -$582 | -$528 | $45,958 | 72.8% | View → |
| Yukon XL | 363 | -$1,628 | -$1,812 | $95,330 | 91.8% | View → |
| Camry | 360 | -$523 | +$32 | $36,966 | 68% | View → |
| Envista | 328 | -$57 | -$150 | $30,120 | 100% | View → |
| Grand Wagoneer | 326 | -$290 | -$351 | $76,503 | 100% | View → |
| Yukon | 307 | -$1,317 | -$1,101 | $92,450 | 97.3% | View → |
| RAV4 | 289 | +$543 | +$551 | $40,880 | 42.6% | View → |
| Nautilus | 276 | +$4,000 | +$4,000 | $70,140 | 0% | View → |
| Gladiator | 260 | -$4,874 | -$5,233 | $47,413 | 100% | View → |
| Terrain | 252 | +$94 | -$316 | $38,653 | 92.1% | View → |
| Seltos | 246 | -$739 | -$653 | $29,695 | 100% | View → |
| Telluride Hybrid | 243 | -$1,749 | -$1,542 | $55,693 | 100% | View → |
| Encore GX | 236 | $0 | -$141 | $30,785 | 100% | View → |
| Outback | 230 | -$1,121 | -$1,251 | $44,249 | 74.5% | View → |
| Forester | 193 | -$876 | -$719 | $38,296 | 81.8% | View → |
| Ranger | 192 | -$2,000 | -$2,005 | $38,145 | 100% | View → |
| Carnival | 189 | -$1,261 | -$1,087 | $42,947 | 100% | View → |
| Mustang | 189 | -$1,979 | -$1,892 | $39,760 | 100% | View → |
| Canyon | 186 | -$1,566 | -$1,245 | $43,348 | 95.7% | View → |
| Envision | 184 | -$62 | -$214 | $48,040 | 100% | View → |
| Maverick | 163 | -$936 | -$946 | $32,400 | 100% | View → |
| Navigator | 162 | +$3,037 | +$3,091 | $113,388 | 0% | View → |
| Compass | 162 | -$2,092 | -$2,164 | $32,160 | 100% | View → |
| Durango | 162 | -$864 | -$791 | $48,808 | 100% | View → |
| Corolla Cross | 162 | +$107 | +$215 | $31,624 | 52.5% | View → |
| GV70 | 152 | +$1,118 | +$1,206 | $60,060 | 2% | View → |
| Grand Highlander | 148 | +$117 | +$281 | $56,632 | 52.7% | View → |
| Charger | 146 | -$4,769 | -$4,421 | $54,730 | 100% | View → |
| GV80 | 135 | +$1,533 | +$1,479 | $77,775 | 0% | View → |
| Telluride | 127 | -$1,367 | -$1,266 | $48,779 | 100% | View → |
| Sienna | 127 | -$344 | +$395 | $50,782 | 57.5% | View → |
| Corolla | 125 | +$9 | +$232 | $26,060 | 57.6% | View → |
| Sportage Hybrid | 122 | -$956 | -$833 | $35,900 | 100% | View → |
| RX | 106 | +$1,825 | -$28 | $63,309 | 24.5% | View → |
| Cherokee | 104 | -$4,197 | -$3,539 | $38,090 | 100% | View → |
| Crosstrek | 103 | -$1,290 | -$897 | $35,906 | 91% | View → |
| CT5 | 103 | -$63 | +$221 | $57,620 | 100% | View → |
| K4 Hatchback | 102 | -$804 | -$764 | $26,698 | 100% | View → |
| Grand Highlander Hybrid | 101 | +$308 | +$534 | $61,419 | 48.5% | View → |
| Pacifica | 77 | -$3,286 | -$3,150 | $44,680 | 100% | View → |
| 4Runner | 73 | -$194 | +$3 | $59,857 | 56.2% | View → |
| Sierra 3500 HD | 68 | -$4,771 | -$2,738 | $86,913 | 98.4% | View → |
| Ascent | 68 | -$999 | -$1,092 | $48,793 | 65.2% | View → |
| XT5 | 68 | +$206 | -$44 | $59,995 | 98.5% | View → |
| NX | 66 | +$2,073 | -$40 | $57,294 | 12.1% | View → |
| RAM 3500 Chassis Cab | 65 | -$2,131 | -$1,942 | $70,845 | 100% | View → |
| Sequoia | 65 | -$1,199 | -$815 | $87,766 | 70.8% | View → |
| Escalade | 62 | -$30 | +$64 | $127,510 | 94.9% | View → |
| G70 | 52 | +$859 | +$955 | $53,120 | 5.8% | View → |
| TX | 52 | +$1,679 | -$193 | $71,870 | 28.8% | View → |
| Aviator | 48 | +$5,000 | +$5,183 | $75,945 | 0% | View → |
| Highlander | 42 | +$254 | +$150 | $54,096 | 54.8% | View → |
| Silverado 3500 HD | 42 | +$3,412 | -$52 | $80,560 | 91.9% | View → |
| RAM ProMaster | 42 | -$4,000 | -$3,998 | $50,505 | 100% | View → |
| RAM 5500 Chassis Cab | 37 | -$2,027 | -$1,865 | $77,530 | 100% | View → |
| Carnival Hybrid | 37 | -$1,471 | -$1,287 | $50,004 | 100% | View → |
| Land Cruiser | 35 | +$591 | +$356 | $75,286 | 57.1% | View → |
| LYRIQ | 34 | +$17 | +$208 | $67,678 | 94.1% | View → |
| ES 300h Hybrid | 33 | +$1,430 | +$345 | $59,810 | 39.4% | View → |
| G80 | 31 | +$838 | +$952 | $79,485 | 3.2% | View → |
| WRX | 30 | -$387 | -$823 | $36,283 | 73.1% | View → |
| GV80 Coupe | 30 | +$1,943 | +$1,885 | $91,018 | 0% | View → |
| Sorento Hybrid | 29 | -$1,179 | -$1,106 | $41,672 | 100% | View → |
| 4Runner Hybrid | 27 | -$404 | +$148 | $67,128 | 66.7% | View → |
| Tacoma Hybrid | 27 | -$968 | -$611 | $60,233 | 85.2% | View → |
| Escalade ESV | 26 | +$139 | +$87 | $132,878 | 96% | View → |
| Sierra EV | 24 | -$2,417 | -$2,478 | $67,240 | 100% | View → |
| Prius | 22 | -$401 | +$56 | $34,559 | 81.8% | View → |
| Highlander Hybrid | 19 | +$179 | +$403 | $56,282 | 57.9% | View → |
| Mustang Mach-E | 19 | -$3,500 | -$3,481 | $48,765 | 100% | View → |
| Corvette Stingray | 18 | -$196 | +$85 | $93,798 | 100% | View → |
| GR Corolla | 17 | -$670 | +$66 | $48,664 | 76.5% | View → |
| G90 | 17 | +$2,529 | +$2,997 | $105,530 | 0% | View → |
| Optiq | 17 | +$49 | -$38 | $54,963 | 87.5% | View → |
| Impreza | 15 | -$304 | -$640 | $29,424 | 64.3% | View → |
| LX 700h Hybrid | 14 | +$1,902 | -$460 | $126,341 | 21.4% | View → |
| LX | 13 | +$1,854 | +$97 | $121,529 | 23.1% | View → |
| Escalade IQ | 12 | -$150 | -$110 | $145,083 | 100% | View → |
| ES | 11 | +$1,704 | -$23 | $61,854 | 27.3% | View → |
| Corvette Z06 | 10 | -$251 | -$234 | $144,452 | 100% | View → |
| NX 450h+ Plug-in | 10 | +$1,458 | +$221 | $64,652 | 40% | View → |
| GX | 10 | $0 | +$1,631 | $78,521 | 100% | View → |
| CT4 | 10 | +$467 | +$716 | $47,118 | 90% | View → |
| IS | 9 | +$1,406 | -$43 | $54,819 | 44.4% | View → |
| TX 500h Hybrid | 9 | +$1,653 | -$170 | $78,807 | 33.3% | View → |
| RX Hybrid | 9 | +$2,216 | +$399 | $69,738 | 11.1% | View → |
| Vistiq | 9 | +$183 | +$168 | $81,995 | 88.9% | View → |
| Escalade IQL | 8 | -$500 | -$21 | $141,620 | 100% | View → |
| RAM 4500 Chassis Cab | 8 | -$1,750 | -$1,921 | $78,578 | 100% | View → |
| Voyager | 8 | -$3,625 | -$3,119 | $39,388 | 100% | View → |
| NX Hybrid | 7 | +$1,084 | +$412 | $59,545 | 57.1% | View → |
| Niro | 6 | -$804 | -$680 | $32,391 | 100% | View → |
| Hummer EV SUV | 6 | -$1,667 | -$4,511 | $100,342 | 100% | View → |
| RZ Electric | 6 | +$1,587 | +$87 | $61,519 | 33.3% | View → |
| BRZ | 6 | -$1,546 | -$444 | $38,895 | 100% | View → |
| Hummer EV Pickup | 5 | -$1,600 | -$4,558 | $118,435 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Louisiana and refreshed every 24 hours.
We only include models with at least five active listings in Louisiana so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate