Indiana Dealer Markups & New Car Prices
Live markup data from 363 Indiana dealers across 31,136 active listings. Updated daily.
Active listings
31,136
Avg markup in state
-$1,828
National avg markup
-$1,702
% priced below MSRP
89.8%
The short version
Indiana dealers are charging an average markup of -$1,828 over sticker, which is roughly in line with the national average of -$1,702 (a 7% discount). Of 31,136 current listings, 89.8% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Indiana
| Model | Listings | Avg markup (IN) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 1,410 | -$6,886 | -$7,095 | $57,152 | 100% | View → |
| F-150 | 977 | -$4,261 | -$4,286 | $61,000 | 100% | View → |
| CR-V | 848 | — | — | $0 | — | View → |
| Explorer | 781 | -$3,171 | -$3,252 | $51,710 | 100% | View → |
| Super Duty | 747 | -$2,697 | -$2,505 | $78,800 | 100% | View → |
| Grand Cherokee | 730 | -$4,776 | -$4,590 | $46,715 | 100% | View → |
| RAV4 | 673 | +$102 | +$512 | $42,694 | 64.9% | View → |
| Wrangler | 665 | -$2,778 | -$2,796 | $51,340 | 100% | View → |
| Outback | 655 | -$1,501 | -$1,339 | $45,297 | 74.8% | View → |
| Silverado 1500 | 651 | -$249 | -$152 | $62,754 | 98.9% | View → |
| Seltos | 629 | -$776 | -$651 | $30,085 | 100% | View → |
| Tacoma | 618 | -$713 | -$527 | $47,563 | 77.3% | View → |
| Maverick | 588 | -$349 | -$374 | $37,665 | 100% | View → |
| Sportage | 572 | -$951 | -$769 | $34,110 | 100% | View → |
| Tundra | 563 | -$1,975 | -$1,178 | $66,714 | 82.9% | View → |
| Bronco Sport | 560 | -$2,696 | -$2,503 | $36,225 | 100% | View → |
| Ridgeline | 551 | — | — | $0 | — | View → |
| Bronco | 507 | -$2,903 | -$2,885 | $55,965 | 100% | View → |
| Compass | 506 | -$1,589 | -$1,700 | $34,738 | 100% | View → |
| HR-V | 488 | — | — | $0 | — | View → |
| RAM 2500 | 471 | -$2,974 | -$3,820 | $70,832 | 100% | View → |
| Elantra | 466 | -$2,050 | -$1,742 | $23,985 | 100% | View → |
| Tucson | 458 | -$1,202 | +$83 | $30,868 | 70.1% | View → |
| Accord | 451 | — | — | $0 | — | View → |
| Carnival | 451 | -$1,396 | -$1,091 | $43,885 | 100% | View → |
| Sorento | 436 | -$1,144 | -$912 | $38,809 | 100% | View → |
| Odyssey | 414 | — | — | $0 | — | View → |
| Camry | 403 | -$140 | -$56 | $38,764 | 73.2% | View → |
| Sierra 1500 | 403 | -$1,763 | -$2,273 | $69,334 | 97.5% | View → |
| Forester | 400 | -$929 | -$733 | $37,522 | 75% | View → |
| Crosstrek | 370 | -$1,059 | -$691 | $35,104 | 76.8% | View → |
| Gladiator | 355 | -$4,371 | -$4,932 | $49,410 | 100% | View → |
| Cherokee | 325 | -$4,318 | -$4,354 | $39,085 | 100% | View → |
| K5 | 324 | -$844 | -$675 | $31,740 | 100% | View → |
| Corolla | 323 | -$96 | +$107 | $27,192 | 76.5% | View → |
| Santa Fe | 315 | -$2,232 | -$1,349 | $37,887 | 95.2% | View → |
| K4 | 315 | -$706 | -$567 | $25,125 | 100% | View → |
| Grand Wagoneer | 297 | $0 | -$2 | $81,635 | 100% | View → |
| Sienna | 291 | +$66 | +$451 | $54,359 | 71.1% | View → |
| Silverado 2500 HD | 284 | -$607 | -$222 | $71,263 | 98.5% | View → |
| Santa Fe Hybrid | 281 | -$2,403 | -$895 | $38,173 | 100% | View → |
| Sierra 2500 HD | 280 | -$1,967 | -$2,989 | $85,993 | 98.2% | View → |
| Palisade | 272 | -$2,413 | -$1,402 | $50,160 | 100% | View → |
| Pilot | 270 | — | — | $0 | — | View → |
| Civic Sedan | 261 | — | — | $0 | — | View → |
| Expedition | 260 | $0 | -$116 | $85,525 | 100% | View → |
| Durango | 256 | -$414 | -$489 | $51,560 | 100% | View → |
| Grand Highlander Hybrid | 231 | +$98 | +$480 | $59,692 | 68% | View → |
| Telluride Hybrid | 227 | -$1,852 | -$1,589 | $56,824 | 100% | View → |
| Nautilus | 214 | +$4,500 | +$4,570 | $73,973 | 0% | View → |
| Corolla Cross | 206 | +$23 | +$183 | $35,338 | 72.3% | View → |
| Sportage Hybrid | 198 | -$1,095 | -$828 | $37,281 | 100% | View → |
| 4Runner | 187 | -$40 | -$12 | $56,063 | 70.6% | View → |
| Envista | 180 | -$252 | -$190 | $30,390 | 100% | View → |
| Enclave | 178 | -$738 | -$300 | $56,900 | 100% | View → |
| Palisade Hybrid | 177 | -$306 | +$1,154 | $49,320 | 76.9% | View → |
| Carnival Hybrid | 174 | -$1,559 | -$1,253 | $49,796 | 100% | View → |
| Ranger | 169 | -$1,965 | -$1,972 | $43,830 | 100% | View → |
| Passport | 165 | — | — | $0 | — | View → |
| Sonata | 164 | -$433 | +$189 | $28,793 | 64% | View → |
| Tucson Hybrid | 159 | -$1,129 | -$152 | $33,560 | 72.7% | View → |
| Envision | 157 | -$249 | -$204 | $49,295 | 100% | View → |
| Ascent | 156 | -$1,307 | -$1,433 | $48,608 | 64.3% | View → |
| Charger | 152 | -$4,899 | -$4,871 | $55,528 | 100% | View → |
| RAM ProMaster | 148 | -$3,703 | -$3,826 | $53,118 | 100% | View → |
| Venue | 147 | +$961 | +$1,335 | $24,518 | 3.8% | View → |
| Terrain | 140 | -$648 | -$538 | $40,876 | 94.3% | View → |
| GV70 | 134 | +$1,122 | +$1,226 | $61,330 | 1.5% | View → |
| Mustang | 132 | -$1,636 | -$1,857 | $43,723 | 100% | View → |
| Pacifica | 132 | -$5,333 | -$5,395 | $45,445 | 100% | View → |
| Yukon XL | 130 | -$1,381 | -$1,440 | $96,151 | 94.6% | View → |
| Canyon | 128 | -$1,111 | -$927 | $51,125 | 96.9% | View → |
| Sorento Hybrid | 127 | -$1,409 | -$1,119 | $47,257 | 100% | View → |
| MDX | 126 | — | — | $0 | — | View → |
| Acadia | 123 | -$1,198 | -$1,699 | $53,995 | 95.9% | View → |
| Kona | 122 | -$412 | +$140 | $28,639 | 73.3% | View → |
| Sequoia | 121 | -$806 | -$302 | $86,500 | 74.4% | View → |
| RAM 3500 | 120 | -$4,290 | -$4,708 | $77,929 | 100% | View → |
| Encore GX | 119 | -$270 | -$127 | $31,649 | 100% | View → |
| Navigator | 114 | +$1,289 | +$1,738 | $113,888 | 0% | View → |
| Telluride | 112 | -$1,572 | -$1,341 | $53,958 | 100% | View → |
| Yukon | 109 | -$596 | -$973 | $96,990 | 92.7% | View → |
| Civic Hatchback | 107 | — | — | $0 | — | View → |
| Santa Cruz | 107 | +$242 | -$38 | $33,834 | 27.3% | View → |
| Sierra 3500 HD | 95 | -$1,100 | -$2,449 | $92,310 | 94.7% | View → |
| GV80 | 94 | +$1,454 | +$1,520 | $78,815 | 2.1% | View → |
| RX | 91 | -$1,233 | +$89 | $63,684 | 78% | View → |
| Grand Highlander | 87 | -$25 | +$246 | $58,287 | 69% | View → |
| Land Cruiser | 82 | +$63 | +$285 | $73,138 | 72% | View → |
| WRX | 77 | -$296 | -$714 | $37,902 | 56.8% | View → |
| K4 Hatchback | 70 | -$874 | -$719 | $26,880 | 100% | View → |
| 4Runner Hybrid | 69 | -$92 | +$68 | $65,794 | 68.1% | View → |
| TX | 64 | -$929 | -$54 | $67,868 | 65.6% | View → |
| Prius | 57 | -$45 | +$53 | $37,055 | 71.9% | View → |
| ADX | 57 | — | — | $0 | — | View → |
| Tacoma Hybrid | 57 | -$795 | -$733 | $59,129 | 84.2% | View → |
| Silverado 3500 HD | 57 | -$443 | +$65 | $79,995 | 94.2% | View → |
| Aviator | 56 | +$4,500 | +$4,500 | $83,030 | 0% | View → |
| Elantra N | 53 | +$590 | +$1,695 | $36,510 | 50% | View → |
| CT5 | 52 | -$274 | +$152 | $60,084 | 98.1% | View → |
| RAM 3500 Chassis Cab | 49 | -$2,347 | -$2,408 | $70,645 | 100% | View → |
| Escalade | 49 | -$109 | +$138 | $122,385 | 98% | View → |
| ES 300h Hybrid | 49 | -$1,056 | +$441 | $55,298 | 71.4% | View → |
| NX | 47 | -$611 | +$68 | $53,280 | 63.8% | View → |
| XT5 | 46 | -$159 | -$80 | $62,308 | 100% | View → |
| Highlander | 44 | -$12 | +$237 | $56,638 | 75% | View → |
| Mustang Mach-E | 44 | -$4,000 | -$4,219 | $52,830 | 100% | View → |
| G70 | 42 | +$991 | +$905 | $52,988 | 0% | View → |
| Optiq | 41 | -$191 | -$29 | $59,070 | 92.7% | View → |
| LYRIQ | 41 | -$92 | +$90 | $70,845 | 100% | View → |
| RAM 5500 Chassis Cab | 41 | -$2,378 | -$2,377 | $78,075 | 100% | View → |
| Impreza | 38 | -$647 | -$561 | $29,602 | 64.9% | View → |
| Highlander Hybrid | 36 | +$83 | +$376 | $58,830 | 75% | View → |
| Prologue | 34 | — | — | $0 | — | View → |
| GR Corolla | 33 | -$349 | +$88 | $50,259 | 72.7% | View → |
| RX Hybrid | 28 | -$713 | +$413 | $66,500 | 78.6% | View → |
| IS | 28 | -$857 | -$18 | $56,661 | 50% | View → |
| Escalade IQ | 27 | -$250 | -$195 | $136,445 | 100% | View → |
| Vistiq | 25 | -$272 | +$128 | $81,939 | 100% | View → |
| GX | 25 | +$79 | +$1,163 | $88,179 | 68% | View → |
| Niro | 24 | -$911 | -$651 | $32,876 | 100% | View → |
| GR86 | 24 | -$111 | +$155 | $39,043 | 87.5% | View → |
| Corvette Stingray | 24 | -$71 | +$345 | $88,014 | 95.8% | View → |
| Voyager | 23 | -$2,750 | -$2,663 | $40,860 | 100% | View → |
| Civic Si | 22 | — | — | $0 | — | View → |
| G80 | 22 | +$903 | +$913 | $68,753 | 0% | View → |
| Integra | 22 | — | — | $0 | — | View → |
| Sierra EV | 20 | -$2,010 | -$3,016 | $72,857 | 100% | View → |
| Silverado EV | 19 | -$658 | -$198 | $77,860 | 100% | View → |
| TX 500h Hybrid | 19 | -$1,567 | +$15 | $73,948 | 73.7% | View → |
| Escalade ESV | 19 | +$474 | +$137 | $129,690 | 94.7% | View → |
| Tucson PHEV | 18 | +$1,240 | -$1,486 | $51,575 | 0% | View → |
| EV9 | 17 | -$2,042 | -$1,799 | $71,876 | 100% | View → |
| Hummer EV SUV | 15 | -$6,536 | -$4,550 | $97,500 | 100% | View → |
| RDX | 15 | — | — | $0 | — | View → |
| Escape | 14 | -$5,000 | -$5,072 | $30,408 | 100% | View → |
| Civic Type R | 14 | — | — | $0 | — | View → |
| Corvette Z06 | 13 | -$155 | +$99 | $150,965 | 100% | View → |
| NX Hybrid | 12 | -$41 | +$513 | $57,539 | 50% | View → |
| IONIQ 5 | 10 | -$13,601 | -$9,648 | $35,822 | 100% | View → |
| EV6 | 10 | -$1,343 | -$1,185 | $46,085 | 100% | View → |
| GV80 Coupe | 10 | +$2,539 | +$2,164 | $90,433 | 0% | View → |
| RZ Electric | 9 | -$681 | +$115 | $54,470 | 33.3% | View → |
| ES | 9 | -$606 | +$20 | $56,969 | 55.6% | View → |
| RX 450h+ Plug-in | 9 | -$680 | +$256 | $69,979 | 66.7% | View → |
| Sportage Plug-in Hybrid | 8 | -$955 | -$1,041 | $42,217 | 100% | View → |
| RAM 4500 Chassis Cab | 8 | -$2,500 | -$2,326 | $80,260 | 100% | View → |
| LX | 7 | -$1,139 | +$111 | $120,737 | 71.4% | View → |
| Niro EV | 7 | -$1,359 | -$1,018 | $46,151 | 100% | View → |
| G90 | 7 | +$3,061 | +$3,027 | $105,490 | 0% | View → |
| LX 700h Hybrid | 7 | -$3,328 | -$270 | $117,499 | 71.4% | View → |
| NX 450h+ Plug-in | 7 | -$1,070 | +$112 | $63,354 | 71.4% | View → |
| IONIQ 9 | 7 | — | -$9,020 | $0 | — | View → |
| BRZ | 6 | -$365 | -$491 | $38,885 | 66.7% | View → |
| Hummer EV Pickup | 5 | -$3,655 | -$5,368 | $99,095 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Indiana and refreshed every 24 hours.
We only include models with at least five active listings in Indiana so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate